25 Jun 11 4 Essentials of Advertisement Copywriting
Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.
Good hold on vocabulary
If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word. You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.
Sense of humor
A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.
Understanding of art
Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.
Understanding of the viewer
Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.
You should not overlook any of the above-given tips when writing copy for an ad campaign.
Tags: Advertisements, Aptitude, Art Of Writing, Aspirant, Audiences, Clueless, Copywriter, Copywriting, Dailies, Destiny, Dictionary, Good Understanding, Grasp, Language Skill, Market Customers, Mismatch, Psyche, Pun, Vocabulary, Wit
20 Sep 09 5 More Ways to Improve Your Writing Part-III
Writing is fun, if you are in “the zone,” but it is the most torturous activity, if you are not in the zone. Today’s writing improvement tips will help you remain in the zone for long. I will tell you how to make your mind come into “the zone” just when it hears the word go.
Test your limit
The best way to train your mind to enter “the zone” is to force it to do what it never anticipated to do like asking your mind to concentrate on writing when crowd around you in the coffee house is having a gala. Make yourself write for 24 hours straight, or try writing in a toilet or while on a plane. The point is to test your limit.
Write and write more
This is the best advice anyone can give you to improve your writing. Write something, and then write something more about it, until you are exhausted, and then rewrite the whole stuff. If you want you can write it from different perspective altogether.
Have you taken a trip lately?
Take a road trip, or a train trip. If you want, you can even hitchhike on a truck to experience the world around you. The more experience you will have the better flow your writing will get. You cannot learn to write or be in “the zone” while sitting in the comfort of your air conditioned home.
Read, think and write
Do not be on the spree to complete yet another book. Go slow. Read the passage and meditate over it. Think why it has been written the way it has been written, and how you can make it better. Think over the story line, the development of characters, etc. Think and then read again.
Watch movies
A movie is nothing but a story told in a visual form. The more movies you watch, the better grasp you will have on the development of plots, characters, and story. Watch good quality films. Do not indulge in mediocre stuff.
Tags: Coffee House, Crowd, Different Perspective, Enter The Zone, Fun, Grasp, Improvement Tips, Learn To Write, Movies, Quality Films, Road Trip, Spree, Toilet, Train Trip, Writing Tips
