An effective newsletter is not just flawless English, error free grammar and mechanical style. It’s a lot more. A newsletter has to be interesting, relevant, and informative. Here are some useful tips for your help.
Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.
Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.
Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.
It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.
Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.
A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.
Now get started with it.
Tags: Credibility, Curiosity, Demography, Free Grammar, Graphs, Heading, Headings, Headlines, Lingo, Mechanical Style, Middle Aged Women, Mocktails, Month Of The Year, Paragraphs, People, Relevance, Restaurant Owner, Sentences, Statistics, Target Audience
Are you getting paid what you deserve for the writing services you offer to you client? This is a tricky question, and not many people feel confident while answering this question because most of the freelancers do not know if they are well paid, under paid, or over paid, which at times become very, very frustrating. In this short blog post, I will tell you how to fix rate for your freelance writing, but before I do that, let me tell you that your rate should not be influenced by what others are charging because everyone else is not you and nor their requirements are yours.
Step 1: How much money do you need?
The first step in the process is to ask yourself how much money you need every month. Some of you must be thinking, what the client has to do with this, and why does it matter to them. Well, it does not matter to your client or anybody in this world, but still you need to figure this bit out because you are working to pay your bills, and if your work cannot make you pay your bill then things will get a little complicated. It will come down to your basic need for survival. Hence, first realistically figure out how much money do you need in a month or a year.
Step 2: What are the business expenses?
Now, it is time to right down your business expenses. Write everything down on a piece of paper, do not leave anything. This heading will include the electricity bill, business telephone bill, stationary costs, printer’s ink cost, any equipment that you will buy, etc.
Step 3: How much work can you do in a month?
None of us are superman, so there is only so much work we can complete in a day or month, and there are only so many clients we can take. Be realistic in finding your limitation. Do not sell yourself short, and also do not overrate your ability. Count this in hour.
Step 4: Do the math
Now, as you know the number of projects you can take in a month, your monthly expenses, and how many hours you can work in a month. Add the expected monthly sum and the expenses and divided by the work you can do. This will give you the rate you need to survive, but what about the future savings? You need to adjust your rate for that as well. Add expected per year savings, to the sum and then take out your per hour rate.
In order to fix a rate for the fixed price work like per article or per week, you will have to first figure out how much time do you need to write one article, and then find out how many you can write in a month. Divide the equation with this instead of total number of hours, and you will get your rate for one article.
Tags: Business Expenses, Business Telephone, Electricity Bill, Freelance Writing, Freelancers, Heading, How Much Money, Math, Monthly Expenses, Pay Bills, Piece Of Paper, Rate Step, Step 1, Step 2, Step 3, Superman, SURVIVAL, Telephone Bill, Tricky Question, Writing Services
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