29 Aug 10 What America Wants: Money, Health, or Knowledge?
Americans want to be richer more than they want to be wiser, and they want to be thinner more than they want to be younger. Americans have revealed this in a poll conducted by Adweek Media and Harris.
43% of the respondent, across the age group, said that given a chance they will want to be richer than anything else — anything being thinner, smarter, and younger. More than 50% Americans between 18 and 44 years of age favored riches to smartness.
Overall, 21% wants to be thinner, 14% smarter, and 12% said they want to be younger, whereas, 9% did not show any interest in any of them.
On the upside, people between 18 and 34 years of age said they want to be smarter (16%), and respondents between 35 and 44 years of age said they want to be thinner. 19% of 55+ people want to be richer, and 53% between 35 and 54 want to be richer. (See image for complete result).
The finding is strange in more than one respect. Despite the fetish for remaining young (at least assumed fetish), very few want to be young. And not many Americans want to be smart, which is sad.
Tags: Adweek, Age Group, Fetish, health, Knowledge, Money, Poll, Respondent, Respondents
04 Apr 10 3Cs of Marketing Communication
Communication, in a nutshell, is the process of transferring information from the sender to the receiver. This definition applies to the field of marketing communication as well. For a communication to be effective, it needs to follow some principles, which I call 3 Cs of communication. In this blog post, I will discuss about these in context of marketing communication.
Content
What is being said is the most important factor in communication. This is the first thing you need to decide. You need to figure out what you want to convey to your audience. Is it the product benefit, or is it brand camaraderie? Before making any attempt to communicate, you should decide what you want to convey.
Concise
No one likes a 1000-page epic, not even you-particularly in the context of marketing message. The longer your message is the slimmer is its chance of making any impact on the receiver. You should not use even a single useless word in your marketing communication. It does not only push the audience away, but it also costs more—after all, every word takes more media space.
Clear
This is paramount. Clarity is very, very important. No matter how concise and clearly defined your content is, if it is not clear, it will not be understood. You need to do a test run of every communication campaign, before releasing it for the entire population. Nothing could be more harmful for your brand then misunderstood message.
Marketing communication is an attempt to inform the brand’s target audience about the feature, attributes, and benefits, etc., of the brand, and the more closer it will be to the 3Cs described above, the better it will be for the overall health of the brand.
Tags: 3cs, Attempt, Attributes, blog, Camaraderie, Clarity, Communication Campaign, Communication Content, Communication Effective, Field Marketing, health, Marketing Communication, Marketing Content, Media Space, Nutshell, Population, Product Benefit, Target Audience
03 Mar 10 Three Benefits of Writing a List Post
Giving a one-post brief pause to our Blog with a Friendly Face series I will talk about a list post here. A list post is a post that contains information arranged vertically using bullet points both numbered and unnumbered. Ask anyone and he will tell you that the writing list post is one of the best things you can do for the overall health of your blog.
Why List post?
- 1. List post is scannable: People find it easy to scan through the list post. And ability to scan (or read) a post quickly is one of the major goal of your visitors. There are so many things on the Internet putting demand on their time that they do not afford to go through a heavy post, and that is where a list post steps is.
- 2. It works as a great source for reference: An all-encompassing list post is often bookmarked by the reader for future reference. Readers often come back to the bookmarked list post to see the information they seek. This way a list post will build a possibility of repeat-visit in your blog.
- It adds up to your resource list: If you have succeeded in creating a timeless list post then you can add the URL of that list post in the resource box so that new users can benefit from that. A good list will provide depth to your resource box, which in itself is a big reason why someone will come to your blog.
These are three core benefit of a list post. How else do you think a list post helps a blog? Tell everyone reading this blog, why you think a list post is necessary. I know everyone can come up with different exciting ideas. Waiting to hear from all of you.
Tags: Add Url, blog, Bullet Points, Face Series, Great Source, health, Many Things, People, Reason, Resource List
