High quality picture

What is very important for a video tutorial is its picture quality. Make sure picture resolution is high, with maximum clarity. Good finishing at the editing table is important too.

Subtitles, thought bubbles, supers

A video tutorial is never complete unless it has texts in forms of subtitles, texts in between scenes, thoughts bubbles, supers (text on screen) supporting the audio-visual input. People may think even a voice over (VO) can do the job, but it’s more effective and memorable when people read the same on screen. These supporting texts can do wonders.

Add some value to it

Don’t make just another video tutorial of no much substance in it. Make a video tutorial if you have enough knowledge of the subject, know it in-depth and have done enough research on the same before making the video tutorial. If you do not add something new to your video, no one will be interested in it.

Script has to be strong

No video tutorial comes out well, unless it has been developed on rock solid script. Don’t start a video tutorial without any script in front of you. It is the first step towards video making. Just special effects can’t do a magic to your video tutorial with no strong script in it.

Checklist at the end

Don’t forget a video tutorial remains incomplete unless it has a checklist at the end, summarizing the content communicated in the video. Checklist helps the audience to complie the entire content, to recall and memorize the main points and feel enriched.

Don’t make it dramatic

Always remember video tutorials are not films, or daily soaps. They don’t need acting skill or screen presence. Don’t develop a dramatic script, with twisted dialogues and pretentious moves. Keep it simple, straight on face, clear and substantial. At the same time, it shouldn’t be boring. Maintain the pace, neither fast nor too slow. Keep it conversational, interesting. Remember, it’s not entertainment, it’s information transmitted through interesting video with aids like live examples, demonstrations. Don’t forget its objective behind.

So what are you waiting for? Start with your video tutorial. Just follow these simple tips while making your video tutorial.

In 2009, only 69% of B2B marketers said that generating high quality lead was the toughest challenge for them, but in 2010 78% marketers said so. Similarly, generating high volume of leads was big challenge for 35% of marketers in 2009, and it threatens 44% marketers in 2010.

In the study it was found that 2010 has been more challenging year for B2B marketers on every front, with an exception. In 2009, 37% marketers said that generating perceived value in “cutting edge” product benefits is a challenge. It remained unchanged in 2010 as well. Rest posed more threat. See image for example.

The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.

Content

Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.

And do I need to tell you what a stupendously big e-mail list can do to your online business!

Conversion

What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.

The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.

Who said content is not important…huh!

Community

This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.

A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.

Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.

Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.

Who said organic community…?

The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.

But, I can tell you about the traits that are common among all types of quality content.

Traits of quality content

• Not repetitive: This is the first trait of quality content. It is not repetitive. If your article touches upon topics that are not or rarely written before than you will be considered authority in your field.
• Well researched: A high quality article is often well-researched. It does not dwell on the “as I think,” “I believe,” “I suspect” statements. It is also often supported by links and bibliography
• Entertainment quotient: Quality content is high on entertainment, regardless of complexity of the topic it covers. Writer of an entertaining article uses simple language and humor to keep the tone light when he describes complex topic. Humor is important.
• All-inclusive: Do not rush for finishing an article soon. Try to cover every aspect of a topic that you are writing about. A good article goes beyond 500 words and covers almost every aspect of the topic at hand.
• News with a view: Breaking news is not forte of every blogger. Most of the bloggers cannot do that as they do not have right people at the right place, therefore, you should consider elaborating on the breaking news with your unique view on the topic. Think hard, you will develop a point of view.
• Thought-provoking: An article that stirs your thought or gives you a critical outlook about the subject at hand can be clubbed with quality articles. A quality article also gives a new point of view or tends to challenge the assumption held by people at large.

Next time when you write check your content for these traits.

Like me, millions of readers out there convulse at the sight of poorly written web content. No one likes bad content, no matter where your visitors are coming from. This is one thing that could be blamed for the increase bounce rate from the website. You may lure visitors to your website by applying the best SEO techniques or by buying the coolest keyword in the SERP, but you cannot retain your visitors if you do not have quality content.

Attracting visitors is one thing, and retaining them and making them come back again and again to your website is entirely different thing. You may use short-cuts like buying keywords in Google, Yahoo, Bing, or whatever, and even you can bypass the SEO security measure to use black hat techniques. But there is not any short cut to bypass the need of quality content.

Why you need quality content

• Well-written high quality content help you interact with your target audience at equal level, which in turn builds trust.
• A well-written product review can be persuasive.
• Good content gives the reader a reason to talk to you.
• It builds excitement, hope, and makes the reader think.
• It gives them the reason to keep coming back to read more.
• It helps you sale more.

These are the benefits that were at the top of my mind. I am sure, you also have a lot more benefits to add. Let’s discuss the issue here.

Celebrate with some high quality web hosting, website builder, email hosting or grab yourself a new domain name at Gossimer!