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07 Jul 11 Tips for Web Promotion of Budget Hotel

A budget hotel has a high level of demand in every place, since there is always a big segment of people who travel with a tight budget yet wish to enjoy vacations. These days, many people with limited budget do an online research before setting out for the vacation with family and friends. The reason can be many – they don’t wish to end up in an expensive hotel for lack of information about availability of budget hotel, time wastage etc. If you have a budget hotel and wish to get more and more visitors, try to promote it online. Here are some guidelines.

SEO

Foremost important thing for selling is getting seen or heard. This rule applies for your business too. If people are looking for budget hotels on Internet, and your hotel is not listed, you have already lost the battle. Who will know about you and come to you if you are not getting seen or heard? So, start search engine optimization of your website. Use keywords effectively in your websites or blogs, and make sure you have a high ranking in search engines like Google, Yahoo, and Bing etc.

Get listed in travel websites

People may not land up in your website or do a direct search; they may go to popular travel portals. So you need to tie up with all good travel portals. At the cost of some expense you can reap huge response from these sites. Online flight and hotel booking sites are to be considered as well. Not only people may get to know about you and contact you; but may also do online booking right from the travel portals. You may pay some commission to the intermediate site in between, but it is worth of money spent.

Some positive reviews can be helpful

Some positive reviews by past visitors can be extremely helpful for you. Your website may carry some real good reviews and these should look authentic and original. Paid reviews may not help you in the long run.

Tariff should be clear

There shouldn’t be any confusion regarding the hotel room tariff. State it clearly, by mentioning the kind of room you are offering. You may put pictures along with rates, for further understanding of the prospect. If you are offering off-seasonal discount, mention that.

Facebook fan page

A Facebook fan page will not only keep your past visitors connected to you and promote repetitive visit, but also draw lot of new people. Keep updating your fan page with latest happenings, events, offerings, rates etc.

What are waiting for? Get started with the online promotion.

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