What makes one copy good and other not-so-good? Why some website converts like crazy and others fail to register even a single sale — yes, not even mom’s of website owner purchase anything from there. Why is it so?
Well, the answer is that not all the copy writers are cut to be equal. Some of them are far, far better than the crazy wannabe-copy-writer jerks out there, and rest of the aspirants are just that — aspirants.
Like copywriters, not all the website copies are equal. Quite a many websites — more than anyone can overlook — have badly written copy. They openly seem to violate the basic rule of copy writing, and most of the elements of a good website copy seems missing from there.
What are the elements of good website copy?
A website copy has to have the following elements ingrained into it. Mess with one of them and you will ruin your chances of getting conversion.
- Snappy, catchy headline to attract viewers’ attention.
- High quality relevant image to give fodder to people who think visually, and content for image-search.
- Explanatory body copy to build on the promise made by the headline. The body copy with the help of relevant images will build desire.
- Powerful call to action button and words at appropriate places.
- Keyword rich headings and sub heading.
- Attributes and benefits listed at bullet points.
- Different font styling — different font sizes, color, attributes (like bold, italic, and underline, etc.).
- Trust seal, and other trust factors.
You should judiciously use each one of the element in the website copy that you write. You should also add testimonials in boxes on the home page and other relevant pages. Testimonials work wonder because it is third-party endorsement of the services you are promising to offer. Another thing that you should keep in mind while writing website copy is that you are writing it for human being not for search engines, so do not stuff the pages with keywords.
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What’s the use of building a website for your business if nobody comes to view your site? Well, there really isn’t any purpose, especially if you’re going to waste your efforts on a poorly designed site that can’t compete on search engines like Google and Yahoo!, for higher ranking in search results. And there are quite a few low cost options for optimizing your webpage to function more effectively with search engines.
The number one tactic is picking appropriate keywords for any articles found on your site. When somebody is looking to Google to find a product or service, they type a few words into Google’s search bar, and sift through the results that pop up. Which is why you want to appropriately keyword all the content on your site by using terms most likely to be used when somebody is using a search engine. For example, you want to use the same key phrase relatively often on a page, but not so often that the quality of your written content suffers. Which means you want your title to involve the key phrase, as well as your Meta Tags, and any photographs on your site should be titled incorporating that same key phrase.
That way anybody who is looking for that specific thing, and types something similar to what your website offers into a search engine, your site is more likely to pop up. And you want to title your images as such, because that way you can also swipe some traffic from anybody doing an image search, like Google’s or Yahoo!’s image search options.
Search engines also rank you on overall popularity, meaning if your website is found referenced on other websites, you’re more likely to feature well in their search results. Which is why you want to network and exchange links with as many similar products and companies as you can. While this sounds like a conflict on interest in most ways, it’s also a fantastic method to get your website out there, and the more people you attract, the more customers/interested parties you will have.
And finally don’t forget to make sure you’ve submitted your website’s main address as well as the address of every page therein to any search engine’s archives. Google allows you to do this for free, which is what makes them one of your best low cost resources, whereas Yahoo! requires a fee to enter your website into their search result considerations.
Tags: Building A Website, Conflict, Few Words, Google, Google Bar, Google Image, Google Search, Google Yahoo, Image Search, Meta Tags, Optimizing Your Website, Options Search, Phrase, Popularity, Search Bar, Search Engines, Search Google, Search Options, Similar Products, Swipe, Tactic
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