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20 May 11 Tips for Writing Radio Commercial Script

Writing radio commercial script is indeed a creative task and one of the biggest challenges since it’s entirely dependent on audio input and sole imagination of the listener. The scriptwriter is often challenged by this mammoth task of immediately connecting with the listener, grab his attention, and send message effectively in a memorable way. It is indeed not easy, if you have not mastered the simple tips while writing radio commercial script here are some tips for you.

Use an appealing voice over, original and different

In radio advertising, the utmost important thing is the voice quality. To grab attention make sure you break the stereotype voice patterns, choose a voice over artist who has very original and different tone of voice, clear and good pronunciation. Do not choose voices, which replicate some celebrity or others. Original nice voice always gets through the ears. If you are using regional dialect, make sure the voice over artist is master in the same language, as foreign languages are not always uttered with flawless perfection. Variation is pitch is important too.

Stir mystery

Don’t preach or inform. No one is interested in your lectures on the radio. Take a symbolic route. Do not reveal the product at first. Stir mystery, build story, hike interest. Then reveal the solution at the end. You may take a complete symbolic route. It will keep listener glued to the radio and pay attention. When the advertisement is direct, straight on face, listener tends to avoid them more.

Don’t stretch too long

Radio itself is a passive medium, people do not pay active attention towards it; they listen to it while doing some work or relaxing and reading. Thus do not bore them with long advertisement, keep your script short, interesting and captivating.

Use sound effects

Plain boring voice over hardly grabs attention. Dramatize your commercial with sound effects. They make the commercial appear realistic, amusing, and complete. It makes your commercial expressive.

Repeat the brand name, but don’t exaggerate

Radio is audio medium, challenged by less attention and lack of visual aid; thus sending the brand name across is very difficult task. People often remember the advertisement however, fail to recognize the brand. As a result, you may repeat your brand name twice, but not more than that. Too repeated effort appears silly and boring.

Tags: Audio Input, Commercial Script, Creative Task, , Foreign Languages, , , , Mammoth Task, Nice Voice, , , Regional Dialect, Scriptwriter, Sound Effects, , Tone Of Voice, Voice Over Artist, Voice Patterns, Voice Quality

27 Dec 10 More reasons for Why Should you Read Books

In continuation to the past topic of importance of reading books, here are some more reasons regarding why you should read books more often.

Best infotainment

Book reading unlike other modes of entertainment isn’t a dumb medium of entertainment, it’s extremely enriching as you constantly learn and grow while reading a book. It’s more of a infotainment medium.

De-stress yourself

Reading is a great medium of relaxing and reducing stress. After a hectic day at work and personal problems a good book definitely helps to unwind, relax and de-stress. Lie in the hammock under tree or on the armchair under sun and read. You will find yourself in a great relaxed mood.

Self-discipline

Through reading you can self-discipline yourself and cultivate a good habit. Make reading your daily habit. Invest at least half an hour in reading, it will tame your aggressive mood and discipline you. You will soon give up many unwanted addictions like watching too much of television, browsing Internet and wasting money in shopping.

Source of new ideas

Book reading may help you to come up with new ideas. Reading definitely gives vent to imagination power, helping an individual to think freely and come across absolutely fresh unconventional ideas. It will help you in your profession field to implement new ideas. While reading many new ideas may crop up in your mind. It will also help you to nurture fresh ideas while delivering a speech or sharing thoughts with friends and family.

Save money for learning new things

Generally learning new skills and techniques like Chinese cooking, party make up, sweater weaving and many other jobs require spending lot of money and time in training. But reading such tips and methods is not only money and time saving, but also stays with you forever for future reference. You need not hire any professional to learn. Read and learn when you want to.

Future reference and pass along value

There are many sources of learning like television, audio, Internet, seminars and speeches – but most of them are only one time watch or listening medium, devoid of long life.  But reading a book is the only habit, which has future reference value. You can read it again and again in future whenever needed or pass along to your friends and family. Thus reading offers long term benefit.

Now what are you waiting for? Start reading, today.

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26 Dec 10 Why should You Read Books?

Reading is blessing, a source of enlightenment and awakening of mind and senses. The person who has never read any book doesn’t know the benefit of reading; it’s not just a hobby or time pass activity but immensely beneficial and enriching, which builds a person’s depth of understanding, intellect, nurtures creativity and imagination power. If you haven’t read anything till date, start it right now. Don’t be too choosy about what to read and what not, rather read whatever you get. Start reading a book today, of any topic, fiction or non-fiction. If you are still not convinced, here are some reasons which say why you should read.

Reading stimulates thought process

Reading mainly stimulates an individual’s thought process, making one think harder while sharpening comprehension and memorizing skill. While reading we try to guess about the content of next pages and understand the situation better, at the same time recalling characters and storyline. Reading also strengthens an individual’s concentration level.

Builds vocabulary skill

Voracious reading exposes a reader to numerous new words, phrases. Such exposure definitely sharpens vocabulary skill and develops command over the language.

Expertise on a subject

If you want to master a subject, don’t forget to read it first. Reading will build your knowledge and who knows tomorrow you may have your own book. Suppose you want to gain optimum knowledge in Anthropology, start reading books of the same subject. Soon, in 5 years time you will be an international Anthropology expert. If you are a research aspirant, it will help you too.

Reading helps writing

You can pen down great things only when you are filled with great knowledge from within. We are like a pitcher, always thirsty for knowledge. Fill yourself with knowledge, read voraciously; then only you can write great things tomorrow.

Travel world through books

If it’s not possible for you to travel the whole world on your feet, book is the best choice. If past enchants you, different cultures and places haunt you; why not grab a book and see the world through pages? Even while seeing the world on foot, you may miss many things and won’t come to know historical detail, but reading won’t disappoint you. Quench your thirst through books.

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