06 Dec 09 Why E-Book Readers Got More Male Buyers Than Female?
In a research conducted by Mediamark Research & Intelligence, it was found that more males than the females are using e-book readers in the United States. Why is it so? Why despite women being more into books and reading are not using electronic book reading devices? And why male members of society who read less than their female counterpart reads (or buys) more e-book readers?
The possible explanation to this could be their (male members) love for the gadgets or say everything that is electronic. And may be (here I am guessing), the men’s love for gadgets has put the other half of their life away from it. After all, it is the matter of attention: who is paying attention to what.
Research findings
- 56.3% of e-book are men, where as female constitutes the rest 43.7% of the readers.
- Adults aged between 35-54 are 20% more likely to buy an e-book readers.
- 87% of the e-book readers have annual household income of more than $100,000.
- 11% of the e-book reader are more likely to own their home in comparison to average US adult.
- 111% are more likely to have a graduate or post graduate degree than average American.
The study should also have concentrated on finding the following:
- How many e-book owners actually read books on the device?
- How many hours do they spend on reading anything on the reader?
- How does owning an e-book reader have affected their reading habit? Have they started to read more or got so intoxicated by the device that actual reading has gone down?
The result will then give the actual figure of e-book readership. The current study has just given a figure of how many people own an e-book reader.
Tags: Adults, Amp, Book Readers, Book Reading, E Book Reader, Electronic Book, Female Counterpart, Females, gadgets, Graduate Degree, Household Income, How Many People, Intelligence, Male Members, Mediamark Research, Paying Attention, Post Graduate, Readership, Reading Devices, Reading Habit, Research Findings, United States
05 Mar 09 Internet Marketing is a Valuable Part of Business
Business growth and success is based on fundamental principles that help you to achieve your goals. The first thing you need to do is make a decision regarding what you want for your business. This helps develop focus in a specific direction. The next thing is to develop a plan of action. In the last few years, the internet has become a major part of most businesses. People use the internet to conduct market research, search for products, information, services and even for entertainment.
Most successful people have recognized the need for an integrated marketing approach. There are many important reasons to have a web presence, especially since it has become so much easier and affordable. The internet can offer you valuable exposure for your product or service. Many people find it a daunting task because they have limited technical knowledge, and automatically assume that getting set up is going to be an expensive exercise.
Before setting up your internet site you need to decide what your message is going to be. Take some time to write a list of what you hope to achieve from your site. You can have access to a vast reservoir of information and intelligence, but it is of little value if you are not prepared to spend the time thinking about what benefits you can offer the consumer. If your information is honest and accurate your site will have credibility. Take the time to work out a definite plan, know what you want your internet marketing to achieve. Unless you are able to monitor the results you have no way of knowing what value this avenue is adding to your business growth.
There are many different approaches to suit the needs and budget of every kind of business or individual. Before you make your decision check out www.gossimer.biz. They offer many different options and there is sure to be something to suit your needs. They can provide you with templates and even give you the option to customize your own web page with just basic computer knowledge. In addition to a customized service they also have many other valuable resources which you can incorporate into your business strategy. It is always best to work with a business that is a specialist in the field of internet technology.
Once you have your site you need to turn it into a valuable promotional tool that will attract visitors. The real reason for a website is to communicate with a potential consumer. The bottom line of any marketing action is to get new clients. Focus on the reasons why your service will improve the consumer’s life. They must be able to visualize the benefits they are being offered in a clear and concise way. It is the benefits that will motivate a potential client to take action and buy into your message.
If you keep these principles in mind you will find that the internet is a valuable tool that helps you grow your business, and you will generate consumer interest and action.
Tags: Budget, Business Business, Business Growth, Business Success, Credibility, Daunting Task, Definite Plan, Exercise, Fundamental Principles, Information Services, Integrated Marketing, Intelligence, Internet Marketing, Internet Site, Market Research, Own Web Page, People Find, Research Search, Succes, Technical Knowledge, Templates, Web Presence
