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24 Aug 11 Tips for Promoting a Library on Internet, Targeted Towards the Youth

These days reading habit has witnessed a diminishing fall among the younger generation. Well, blame it on lifestyle or availability of too many options nowadays kids do not like to read much and prefer television watching, Internet surfing and going to pub with friends over reading in leisure time. Libraries these days are vacant and mostly occupied by old retired people, as not much youngsters are keen to take membership. How to deal with such problem, when youngsters prefer Internet over a library? Here are some tips.

When youngsters are so frequent to Internet these days, make the most of it and use it as a medium to reach them and draw them to the library.

Build an interactive website

It’s very important to have your presence on the Internet, and tell your target group that you are not behind any globally renowned library. This will make your library appear updated, concerned about changing trend and demand. But building a website won’t be enough. You need to be different from others and the more interactive your website is the higher the chances you have to captivate the younger audience. You may make it interactive by keeping interesting down-loadable widgets, virtual bookmarks for eBook reading, puzzles, riddles etc.

Facebook can be a great tool

Since these days every person is on Facebook and it is such a rage among the young people, make the most of it. Make a page for your library and draw fans. Run contests for free gifts or discount on membership fee, discount for referring to a friend, free stationeries like bookmarks, stick on pads, pens etc. You may run interesting polls and frequently update status to keep your target group interested. You may also buy Facebook advertisement space and advertise your library there.

New updates

You may dedicate a section in your website called ‘News’ or ‘what’s new?’ where you can talk about the new additions in your library. You may send similar message through newsletters, blog updates and Facebook or Twitter. People should know that your library is not age old and outdated. Talk about new books in brief and the author’s details.

Issue a book and get a DVD free for 15 days

Youngsters are more interested in seeing interesting films, shows, soaps, documentaries than reading books always. Lure them with your audio-video collection and issue an extra DVD for next 15 days when issuing a book for home. This way they will remain more motivated to take home book and read within 15 days time.

What are you waiting for? Try these ideas right away.

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18 Dec 10 How to Make Work related travels Fun?

Does frequent travel bother you and truly put you off? If you are among those people who travel quite frequent for business or job reasons and don’t really enjoy it’s not your fault. Frequent travel for work by flight, car, train, ship or any other medium is definitely not much entertaining as it not only borrows the tension of upcoming meeting or deals, but is also devoid of warm company of family members and friends. But when you don’t have a choice and you have to travel frequent because of work, why not learn few tips to make your travel comfortable and enjoyable?

Here are some guidelines for your help.

Carry an iPod or audio player

While travelling you may remain tensed because of business deal or upcoming meetings and feel stressed. Music can actually de-stress you. Carry an iPod or any other music listening device with your favorite music tracks stored in it. Listen to it when you feel low or bored. If you want to make the best of your time and learn something in this free time you can watch some video tutorials or listen to audio lectures.

Reading can be your companion

If reading makes you feel at your best and you love to read new things carry a novel, magazine of your choice. You can carry a tangible form of book or an e-book reader to read. You can download your favorite write-ups from Internet and feed into your e-book reader before travelling. There’s nothing as involving and as enriching as reading habit.

Play game

If you are a game freak and it makes you feel at your best you can play games on your laptop, mobile phone or play station. It can be anything – racing, soccer, basket ball, cricket, puzzle, Sudoku, farming, city building, or any other interactive game.

Internet surfing

If you are a net savvy person and love to spend hours on Internet while chatting, sending mails, interacting on social networking websites and you have access to Internet while travelling; surf Internet. To keep yourself relaxed do light hearted activities, not serious work on net.

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21 Nov 10 Is Facebook Killing All Other Social Networks?

According to CompetePro data, Facebook has recorded a year-on-year growth (between October 2009 and October 2010) of 22% to take its unique users tally to 133.5 million from its previous 109.7 million mark. In just one month (between September 2010 and October 2010), Facebook grew by 2%.

This is the month where Twitter has witnessed a negative growth of 9.4% on its September number which was 28.3 million. If we see year-on-year growth of other two social networking giants LinkedIn and MySpace than we will see a similar decline in the number of unique visitors. MySpace has recorded a negative growth of 20.5%, and it has fallen from 73 million unique visitors to 58 million, and LinkedIn has recorded a 4.7% negative growth, taking its tally from 14.6 million unique visitors to 13.8 million uniques.

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Why I think Facebook is killing others?

We all have a finite 24 hours in a day, which we distribute (unevenly) on the works we do, and we have only so much time for social sites or Internet surfing. Seeing the average time spent by users on Facebook, which is in excess of 40 minutes a day, I think, people hardly get time left for other social networks.

Not only that, our habit of unevenly spreading time, also leaves us wanting for more time, which for many could mean cutting back on time spent on the Internet. And as people are more or less addicted to Facebook, time spent on other social sites drops down, which in the long term means, pulling out of these websites.

How they can survive?

For social networks like LinkedIn and twitter, which are not direct competitors of Facebook, developing a Facebook application could be a way, or may be not.

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