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18 Jul 09 Sell Yourself In A Job Interview

A job interview is basically just a sales pitch, and what you are selling is your experience and the requirements that you meet for the job to which you are applying.  You’re selling the fact that you would be the best person for that company to pay for that job, and you need to remember that during an interview.  Which is exactly why a good way to think of the interview situation is almost like a sales pitch.  You want to do your research about the company, research yourself, and find the best way to draw comparisons as to why you would fit into the company very well.

So first off, research the company to which you are applying.  Know their practices inside and out, as this will offer plenty of opportunities for you to showcase your knowledge during the interview, and will also let you get a better feel for the company before you even enter the interview stage.  If you were going to attempt to sell someone a product, you’d want to know everything about your potential audience right?  Same concept for knowing the company you’re trying to earn employment from.

Make a list of your strengths and rehearse them so that you can flow throughout the interview with well prepared statements on why the company needs you.  Stay away from terms suggesting that you would be a “perfect fit”, or “perfect for the job”, as these are severe turn offs to any interviewer.  Implying that you are perfect for the position only implies that you are giving a form response that the interviewer has heard a thousand times over, and shows you didn’t put enough thought into your interview to come up with engaging original statements.

Ask probing industry related questions to demonstrate that you know what you are talking about, and to show you are taking a major interest in the job opportunity.  Showing that you are interested in doing the job before you even have the offer will make the interviewer realize that you genuinely want to perform at that company.  And nothing sells your ability and experience like appearing to have the energy and interest to succeed as much as possible.

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