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02 Dec 09 Droid vs iPhone Holiday Gift Debate

So the holidays are here, and you want to find that perfect gift for a loved one.  A smartphone has to be at the top of the list for any gadget savvy family member.  But the big question is, which phone do you buy?  To be honest, this year your choices are really between the iPhone 3GS and Droid if you want the best smart phone for your money.  So how should you decide which phone meets your giftee’s needs?

Well, by considering which phone offers the features that will matter the most.  While both the Droid and iPhone look similar, and even operate similarly, they differ on some key issues that tend to be very important to user taste.  First off, the service providers.

Droid is on the Verizon network, which is widely regarded to be the best cellphone network.  This is because Verizon has the broadest coverage across the United States.  AT&T sort of pales in comparison to Verizon’s coverage area.  Many iPhone users complain about a high rate of dropped calls.  Something Verizon users don’t complain about as often.

Which is where you should consider, how much are they actually going to use this smartphone as a phone?  If you think your target audience would prefer to text or use the 3G network for email and internet, opposed to phone calls, either phone works.  AT&T has issues with dropped calls, but not with texting, etc.

Another major difference is that the Droid has a hardware keyboard accessable by sliding the screen aside.  This could be a great advantage if you can’t stand touch screen keyboards.  And let’s face it, touch screen keyboards usually leave something to be desired.  But the problem with slide features in phones is that they usually wear down and break quickly.  This means your Droid could have a shorter lifespan than an iPhone because of the sliding motion.  Even when protected by warranty, that’s still going to be a hassle.

The iPhone also has one other major advantage, and that’s the iTunes App Store.  The iPhone has over 100,000 different applications for every variety of uses you can think of.  The Droid store only offers 10,000 at the moment.  Apple as the more popular retailer will be the more likely to keep expanding it’s applications quickly.

So as an overall verdict, if you want the best gadget to play with, go for the iPhone.  The network isn’t as good, but more applications means more entertainment, and access to iTunes means more accessable music and videos.  But if you actually want to make calls with your phone, the Droid is your best bet for the Verizon network.

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26 Jun 09 Constantly Creating New Ideas And Topics

When your profession falls into writing, no matter what sort of writing it is that you do, the demand for coming up with new ideas is always very, very high.  Therein lay the problem of keeping up on that demand with new relevant ideas to write about.  Which is why you need to make sure you’re well aware of the many tactics writers use to help them come up with new ideas constantly.  Just remember, this is a skill that will take a lot of practice to really maintain properly, but keep at it and you’ll find yourself having more new ideas that you’ll ever know what to do with.

One of the most common methods, and one that you should most definitely be employing already, is to keep an idea notepad with you at all times.  Not necessarily an actual pen and paper mini notebook, but something to function as such.  If you have a smart phone, like an iPhone or Blackberry, you can use their note taking features to quickly jot down anything that pops into your head.  This keeps you ahead of the game with a wealth of ideas that you can look to later, when you find yourself in need.

Read.  Can’t stress that one enough.  The more you put your energy towards learning new things, or reading new ideas, whether through books or magazines or online articles, the more information you’re taking in that you can call upon at a later date.  Extraordinarily useful when coming up with a new topic to write about.

Find a friend or colleague to bounce a few ideas off.  Let them know about the concept and tell them some things you were considering, or ways you want to approach writing about the idea.  The input they have could help you guide yourself into a brilliant new direction you couldn’t have thought of on your own.

If you find yourself struggling to think of anything while sitting at your desk, take a break.  Go outside for a few minutes, get some fresh air and clear your head.  You’ll find yourself feeling much more refreshed, and after wicking away the fatigue, you’ll be in a much better place to re-energize your thinking.

Finally, as a last resort, twist around another idea you’ve already read about or heard about.  If you can’t find an idea all to your own, borrow someone else’s.  Don’t just rehash an article or book that you’ve read before of course.  But take what you learned there, or the basic concept, and apply it to your own outlook, and your own unique writing voice to manufacture an entirely new piece of work.

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21 Jun 09 How to Write Crowd-Pulling Headlines Part -I

Headlines are the most important part of a blog post or an article. It works as an interest generator. If a good headline persuades the visitor to read the complete article, a bad one pushes the reader off. There are certain principles you need to follow if you want to increase the reading rate of your articles.

KISSS it!

Keep it short, simple and sweet. You do not need to be cryptic to sound profound or useful. Simplicity is brilliance. Remove ambiguous words from the headline, and try to limit the length of the headline to 5-6 words.

Which of the following headline makes the article look more useful?

  1. X has slashed its shirt’s price by 30 percent.
  2. 30 percent off on X shirt!

What in it for me?

This is the question every user asks when confronted with anything that asks for his or her attention. Your headline should provide a definite answer to this question. Talk about the big benefits you have to offer.

Example:

  1. Learn to Enhance your Pictures in 3 Steps.
  2. Get the Subscription FREE

Announcements

Announcements seed curiosity in the reader. Instead of some incremental advancement, people like to see some groundbreaking innovation, and announcements give them the feeling that something new has come along, which is radically different from what they already have. Announcements satiate the readers’ psychological need for newness.

Example:

  1. Introducing All-New iPhone at Never-Before Price.
  2. Finally, Life Has Been Found on Mars!

Ask Questions

Ask relevant questions, questions breed involvement. A question offers an entrée into the mind of the reader as it forces the reader to think, and the more your readers will think, the more involved they will become with the article.

Example:

  1. Is Your Home Safe?
  2. Are You Getting What You Deserve?

Share Secrets

The word “Secret” suggests the reader that some insider information is being shared, so they pay more attention to the article following the headline starting with “Secret”. Everyone wants to be in the inner circle and no one likes to be an outsider. Tap on it!

Example:

  1. Secret of Monetizing Twitter
  2. Insider’s Secret of Money Making

Tags: Ambiguous Words, , Brilliance, , , , Free Announcements, Groundbreaking Innovation, , Home Safe, Insider Information, , , Psychological Need, Reading Rate, , Share Secrets,

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