25 Jun 11 4 Essentials of Advertisement Copywriting
Advertisements are informative, amusing, entertaining, creative, thoughtful and a brand’s face before the world. The man behind conceptualizing and making an advertisement is known as the copywriter. A copywriter writes destiny of an advertisement. This art of writing is much different from other forms of commercial writing. It calls for different sets of aptitude, skills and expertise. Here are some essential skills a good copywriter must possess.
Good hold on vocabulary
If you are an aspirant copywriter, your command over the language has to be excellent. You just can’t afford to mess with your language skill. Learn new words, expand your vocabulary. You may read lot. Don’t get too choosy. Read everything – journals, novels, blogs, dailies, articles. The more you read, better will be your vocabulary. Keep a dictionary handy. Refer to it whenever you find a new word. You should know as many words as possible, then only you can use them effectively. Learn multiple languages if you can.
Sense of humor
A good copywriter needs to possess great sense of humor. If one is not born with it, he or she can cultivate it with time. If one has a good grasp of humor it is easily reflected in his advertisements, as advertising needs to be entertaining and catchy. It calls for wit, humor. Sense of humor helps in twisting and turning words, creating pun and arresting concept. See humorous films, shows.
Understanding of art
Well, a copywriter doesn’t write only. He conceptualizes and writes. And many times a concept has no copy, is just art driven. So copywriter needs a good understanding of art. Even an advertisement with copy needs to relate to the image. If copywriter doesn’t understand art, an advertisement can be complete clueless and mismatch.
Understanding of the viewer
Copywriter needs to understand the market, customers, audiences’ psyche and competition. Without understanding the trend, societal outlook, audiences’ psyche a copywriter can’t create a good advertisement or connect to the audience. A copywriter can be fatal for the brand, if tries to remain firm with his own style and doesn’t consider the brand or its target people.
You should not overlook any of the above-given tips when writing copy for an ad campaign.
Tags: Advertisements, Aptitude, Art Of Writing, Aspirant, Audiences, Clueless, Copywriter, Copywriting, Dailies, Destiny, Dictionary, Good Understanding, Grasp, Language Skill, Market Customers, Mismatch, Psyche, Pun, Vocabulary, Wit
18 Feb 11 How to crack a Group Discussion Successfully?
Group discussion is an opportunity to prove your ability, competence, team behavior, language skill, knowledge before the observer. Every modern job interview selection process or academic selection procedure is incomplete without the group discussion session. Even a successful candidate of personal interview and written test may miserably fail in group discussion session. So don’t let the group discussion opportunity slip off your hands. Make the most of it. Here are few tips for your help.
Don’t talk just for the sake of talking
It’s often noticed that people talk during the group discussion session, just for the sake of grabbing attention. It makes one look stupid and also shows lack of depth of knowledge. Talk only when you know enough about the topic in hand and you are confident. If you are not sure of yourself, wait for others to start, find clues from their conversations and then raise your voice. Don’t talk pointlessly, trying hard to prove a point.
Don’t shout to make a point
Just to get heard among many heads often participants end up shouting on top of their voice to prove a point. Wait for the right opportunity, raise your hand and state your point. If someone interrupts in middle, ask the person to wait and let you finish first. Shouting just to get noticed and beat others will create sheer confusion and chaos.
Stick to the point
Often we deviate from the main issue and stretch the topic too far. Don’t go far away from the main topic in hand. If the topic is controversial and raises lot of discussion, talk either in favor or against the topic in hand. Don’t keep switching between the two. Make sure you stick to your point and don’t go stretch it too far. Maintain the time limit.
Good start, great end
We often think it’s important to grab attention in the beginning only and thus put maximum energy in starting the group discussion rather than concluding nicely towards the end. Never commit this mistake. First impression is definitely the last impression, but an end moment fuss or ambiguity can tarnish the whole thing. So make sure, you are not only noticed in the beginning, but also equally heard and noticed towards the end. When time comes towards end, nicely wrap your message in an impressive conclusion. It will help you to leave a long lasting impression.
Tags: Behavior Language, Chaos, Competence, Confusion, Conversations, Group Discussion, Impres, Interview Selection, Job Interview, Language Skill, Maximum Energy, Personal Interview, Point Don, Sake, Selection Procedure, Selection Process, Shout, Skill Knowledge, Team Behavior, Time Limit
01 Jan 11 Tips for Good Command over a Language
Even if you know very few languages, there’s nothing to be embarrassed of, rather flaunt your language skill by making your command over those languages extremely strong. Know the language inside out, how to speak, read and write it flawlessly. Master the language. How to do it? Here are few simple tips for you.
Read as much as you can
You can write or speak well, only when you read enough. Initially don’t be choosy, just read everything of the same language. If you wish to master Spanish language, don’t read anything apart from Spanish. Read all Spanish famous as well as well not so famous novels, magazines, articles. Some readings may frustrate you, but unless you read bad ones you won’t realize worth of the good writings. Read voraciously, underline words or phrases which you don’t understand. Find out meanings of the same.
Audio aid is a must
Often just reading doesn’t help; you may simply fail to understand your preferred language, supposedly French; when some French people are conversing among themselves. Therefore start listening to French speaking, whether on television, or audio tutorials and speeches, or movies and plays. It will help you to grasp the language better and will also sharpen your spoken skill.
Don’t hesitate to speak
Often we hesitate to speak when we are not very confident about the language. Don’t do it. Even if you go wrong, just start conversing. Initially you may talk to yourself in front of mirror; it will sharpen your confidence to speak in public. If not on stage, start conversing in small group. Observe others. If you fall short of words or go wrong, ask others to rectify you. It’s a learning process and very helpful.
Literature, movie, music and culture
To know any language well, you need to get into the depth of that culture – its heritage, music, literature, movies. If Chinese language inspires you; know the Chinese culture, how it evolved, read all famous novels, watch all kinds of Chinese movies, and listen to their music. Soon you will get a hold of the language.
Consult dictionary
Your vocabulary skill will develop only when you read enough, come across new words, and learn their meanings. Carry a handy dictionary always. It will soon fetch you good command over the language.
Tags: Audio Aid, Audio Tutorials, Chinese Culture, Chinese Language, Confidence, French People, Heritage Music, Language Skill, Languages, Magazines, Mirror, Movies, Music Literature, Novels, Phrases, Preferred Language, Small Group, Spanish Language, Speeches, Television
