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27 May 11 How to Write an Effective Newsletter?

An effective newsletter is not just flawless English, error free grammar and mechanical style. It’s a lot more. A newsletter has to be interesting, relevant, and informative. Here are some useful tips for your help.

Content has to be powerful

Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.

Know your audience

Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.

Claims come with research

Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.

Interesting heading

It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.

Audience friendly lingo

Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.

Proofread is important

A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.

Now get started with it.

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21 Feb 10 A Job-Search Guide to Help People Over 45 – XIII

In the last couple of posts, we talked about résumé and the role it plays in building your case for your employment. We will continue this discussion in two more posts. In this part, we will see what all you can do to fine-tune your résumé.

Wear your Employer’s Shoes

Well, not literally. What I meant was you need to have a fresh look at your résumé to see how a person on the other side of the table will look at it. Put yourself in your employer’s shoes and see if you would have called a person carrying this résumé for the interview? There is no point for being right, so do not lie to yourself. This exercise is done solely to find problem in your CV.

See what is the flavor of the market

Tight fitting, camel toe revealing outfit might be a huge fashion in yesteryears, but today if you wear it you will look funny—I am not a fashion person so I might be wrong here. But, I know I am not wrong when I say you need to use the format that looks modern. See what format is used these days, and follow that trend. You may be 45, but your résumé should not look that old. Dress it up like youth does!

What’s the new lingo

In your youth, hyperlink and HTML would have meant nothing, but today it does. There are many similar changes in terminology of almost every field. Find out what words got omitted and what got added to your field in last couple of years, or from the time you last checked. Embrace the change, at least in your résumé. It will tell your employer how much you are unlike your age, I meant up-to-date with current trend.

We all new to adapt and evolve with time, this is the only way we can sustain ourselves. Keep on working, and keep on evolving.

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