31 Oct 10 B2B Marketing Challenge – A Comparative Study
A lot has changed between 2009 and 2010. Some of the changes are good and some of are not, which have made the life of B2B marketers slightly more difficult. In a study conducted by MarketingSherpa to unearth the challenges B2B marketers face in 2010, it found that despite all technological developments marketing has become tougher for a B2B marketer.
In 2009, only 69% of B2B marketers said that generating high quality lead was the toughest challenge for them, but in 2010 78% marketers said so. Similarly, generating high volume of leads was big challenge for 35% of marketers in 2009, and it threatens 44% marketers in 2010.
In the study it was found that 2010 has been more challenging year for B2B marketers on every front, with an exception. In 2009, 37% marketers said that generating perceived value in “cutting edge” product benefits is a challenge. It remained unchanged in 2010 as well. Rest posed more threat. See image for example.
Tags: B2b Marketers, B2b Marketing, Challenges, Comparative Study, Cutting Edge, Edge Product, Face, High Quality, High Volume, Leads, Lot, Marketer, Marketing Study, Marketingsherpa, Technological Developments
09 May 10 Is E-mail Marketing Still Effective?
This was the question posed to 1400 marketers by a leading online marketing research agency MarketingSherpa in its “Email Marketing Benchmark Survey”. Overwhelming number of marketers said the effectiveness of the medium is increasing a lot, whereas, a tiny fraction also said that it has significantly fallen down.
The study concluded that the marketers at large organization who have access to huge chunk of quantifiable data said the effectiveness is growing, whereas, their counterparts in smaller organization with less access to quantifiable research data said that e-mail marketing is no more effective.
Not only that the marketing agencies are not very positive about the effectiveness of email marketing campaign. Marketers themselves, but, shared different opinion about the effectiveness of an email campaign. See image for the study report.
Tags: Benchmark Survey, Chunk, Counterparts, e-mail marketing, Effectiveness Of Email Marketing, Email Campaign, Large Organization, Lot, Marketers, Marketing Agencies, Marketing Agency, Marketing Campaign, Marketing Research, Marketing Survey, Marketingsherpa, Online Marketing, Overwhelming Number, Quantifiable Data, Study Concluded That, Tiny Fraction
26 Mar 10 How Much Experience Do You Need to Start As a Freelance Writer?
None. Zilch. Nada. Zippo.
You do not need any experience to start with your freelance writing career. All you need is writing ability and determination to make it big. You need a lot of determination because I know many freelance writing aspirants who left the field just after a handful of failures.
No, it is not tough to break into this career, but it takes time before you start making significant sum of money. Initially, the growth rate may be slow, but eventually it will pick up. This is not the right career choice for those who want overnight success, as success comes slowly. I think it happens in every legit field.
What role does experience plays?
Although it does not matter if you have any experience of writing or not, but experience does play a part in your freelancing career. Experience does two things:
- Get you higher pay rate.
- Help you complete the assignment in significantly less time.
- It also helps you know beforehand how much time one project will require. You can use this knowledge to properly bill your clients.
Lack of experience will only result in lower rate and more assignment completion time. And I think, when starting out you can adjust with this. Do not give up, if your rate doesn’t increase in a month or 2 month or may be even in 6 month because the more time you are spending in this career the stronger is the chance of your success. Do not quit it now.
And who said you do not have experience?
Even if you have not written professionally, you must have written a lot of stuff—term paper, assignments, school and colleges essays, or even for school or college publications. Won’t you call it experience? I certainly will. After all, writing is writing is writing, no matter for what you write.
In terms of writing ability, you may already have what it takes to make it big in the freelance writing. If you are not sure then show your written pieces to someone whom you know is good at writing, and go by his opinion. If he says you need improvement then work on it. Nothing is here that you cannot do. All you need is sheer determination. Keep pushing, you will soon be there.
For your free writing success!
Tags: Big Lot, Break, Career Choice, Career Experience, College Publications, Colleges, Completion Time, Freelance Writer, Freelance Writing Career, Handful, Knowledge, Lot, Nada, Overnight Success, Role Plays, School Essays, Stuff, Sum Of Money, Term Paper Assignments, Time One, Zilch, Zippo
