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04 Aug 11 4 Essential Tips for Celebrity Promotion on Internet

Are you in the business of celebrity promotion? Have you been contacting newspaper and television channels all your life? Have you been clinging to traditional medium solely and making no much difference? It’s the time to make use of digital medium – Internet and make the most of it. If you are yet to find the strength of this medium and utilize it judiciously for promoting your celebrity client, here are some useful tips for you.

A Website

First and foremost important thing that you should do is making a website for your celebrity client. Make an attractive, self explanatory and nicely made website for your celebrity. Apart from information about the celebrity concerned make sure there’s also photo and video gallery. Include his or her achievements in life, awards won and major milestones crossed in the website. People are not only interested in a celebrity’s public life, but also look forward to a slice of personal life. Make the website as pleasing to the visual senses as possible.

Start blogging

Blogging is an instant way to stay connected to the fans and remain popular on web, even in search engine rankings. To keep fans updated about what’s happening in a celebrity’s life a blog post comes really handy. Ask your celebrity client to write a short blog post regularly. If he or she keeps too busy, personal secretary or you as a celebrity manager may do the same on his or her behalf. Make sure you are briefed nicely in such case. Fans will come back to the blog regularly to stay updated about the latest happenings.

Social networking

These days there’s no other tool like social networking sites – twitter, Facebook, MySpace; taking a toll over human lives. People are glued to them and so are the celebrities. The celebrity should frequently update status message, at least 3-4 times a day. It will keep fans and followers happy and interested. As a celebrity manager you may do the job on celebrity’s behalf. Make sure you also upload pictures and short videos of the celebrity, some formal occasions and may be some casual and personal ones. People will earnestly wait for the next picture to come up. You may also create the celebrity’s official fan page on the social networking sites. Ask people questions related to the celebrity.

Online chat session for an hour

People love the celebrities and treat them as idols. But fans and followers also want to come close to the celebrity at times, know more about them and talk directly. Arrange direct online chat session for an hour or so with the celebrity on social networking sites. Advertise the event at least a week before and follow up every alternate days. It will keep the fans awaited for the chat session, eagerly waiting forward to it. Allows the followers to ask direct questions to the celebrity, who may even put on the webcam to make the fans feel great and rewarded.

Power of web is beyond imagination and can actually draw the celebrity more spotlight.

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17 Jan 10 Affiliate Marketing in a Nutshell

Affiliate marketing as we know refers to selling someone else’s products on the Internet for a commission which can be as high as 75-90% of the product price. This is a good way to earn living either by directly making a website to promote the services or by using affiliate marketing to monetize one’s website or blog.

There are two kind of affiliate marketing: one is private affiliate marketing run by producers themselves through their websites, and another is syndicated or networked affiliate marketing run by affiliate networks like ClickBank, commission junction, etc.

Which one is better?

Well, I am always in favor of affiliate network because of the reliability factor, but again the big networks have their rules (and some time twisted), which may not liked by everyone. There are some basics of making money with affiliate marketing which you have to follow, regardless of which one you prefer. I am going to talk about it below.

Affiliate marketing: A step-by-step guide

Step 1: The very first step in starting an online affiliate marketing business is to find an affiliate program or network and register as an affiliate.

Step 2: The next step in the process is to find a product to sell (only applicable if you have signed in to an affiliate network because a private affiliate often have very limited products and that too in just one niche.)

Step 3: After selecting the product, you need to find the keywords (preferably niche) that will be used to promote the product on the internet.

Step 4: The next step in the process is to register a domain using the keyword followed by making a website to promote the affiliate product. Skip this as well as the next step if you want to use your existing website or blog to promote your services.

Step 5: Now you need to put at least one outgoing link and couple of incoming link in your website to avoid Google Slap. Build a blog and write some unique content for the blog. This will help you link some content to your affiliate site.

If you do not want to write unique articles then grab some from article directories and use it on your blog. Put one link each in each article that you post as well as in the blogroll.

Put a link of your blog at the bottom of your website, if you do not want your reader to go to your blog. You will want this because you have not created the blog for users, but for the search engines.

Step 6: Use a PPC program of your liking to promote your blog. You may choose Google Adwords, or any other PPC program. Every search engine runs its own PPC program.

This is it. Now you just need to review the performance and make changes when required.

Tags: Affilia, , Affiliate Network, Affiliate Networks, Affiliate Program, Commission Junction, , Incoming Link, Internet Step, , Marketing Affiliate, , Monetize, , , , , Producers, Register Domain, Reliability Factor

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