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09 Jan 10 Make Twitter Work For You

Twitter is essentially the biggest thing on the internet right now.  The ability for any person to have abstract conversations and musings with one another has really caught fire.  But have you thought about the ways that Twitter could help you professionally?  Twitter is actually a really good way to do market research, and even promote yourself or your company.  Because Twitter is so widely used you can reach, and also receive feedback from a global community, if you know what to do.

So obviously the first step is to create a professional Twitter page.  Whether for your business, or personal business ventures, make sure that you update often.  The quickest way to be forgotten is to tweet only once every few days.  You have to keep your Twitter page active, usually with multiple tweets per day, so that there is always more content for an interested party to keep tabs on.

Use Twitter search to narrow down people, or other businesses that might be interested in finding your Twitter page.  Try and contact them, either through mention on your Twitter account or via personal message to let them know about you.  This way you can gain more and more followers.  Your efforts won’t be very successful if you don’t have very many followers accessing your tweets.

Remember to take care of your followers as you gain them as well.  Respond to them, mention them, etc.  Make them involved, as they will become interested, and also mention you in their tweets, and that’s free advertising.  Keeping your followers interested is key to building the Twitter page, and increasing your effectiveness.

Finally use Twitter’s search function to see how many mentions you are getting on other pages throughout the site.  This is a good way to keep up on how successful your efforts have been.  Also you’ll be able to keep track of what you should change to accommodate the greater interest.  Twitter feedback is valuable, so take full advantage of the ability to see accurate feedback so quickly.

Tags: Business Ventures, , , , , Free Advertising, Global Community, Interested Party, , Mentions, Musings, , Personal Message, , , ,

05 Mar 09 Internet Marketing is a Valuable Part of Business

Business growth and success is based on fundamental principles that help you to achieve your goals. The first thing you need to do is make a decision regarding what you want for your business. This helps develop focus in a specific direction. The next thing is to develop a plan of action. In the last few years, the internet has become a major part of most businesses. People use the internet to conduct market research, search for products, information, services and even for entertainment.

Most successful people have recognized the need for an integrated marketing approach. There are many important reasons to have a web presence, especially since it has become so much easier and affordable. The internet can offer you valuable exposure for your product or service. Many people find it a daunting task because they have  limited technical knowledge, and automatically assume that getting set up is going to be an expensive exercise.

Before setting up your internet site you need to decide what your message is going to be. Take some time to write a list of what you hope to achieve from your site. You can have access to a vast reservoir of information and intelligence, but it is of little value if you are not prepared to spend the time thinking about what benefits you can offer the consumer. If your information is honest and accurate your site will have credibility. Take the time to work out a definite plan, know what you want your internet marketing to achieve. Unless you are able to monitor the results you have no way of knowing what value this avenue is adding to your business growth.
There are many different approaches to suit the needs and budget of every kind of business or individual. Before you make your decision check out www.gossimer.biz. They offer many different options and there is sure to be something to suit your needs. They can provide you with templates and even give you the option to customize your own web page with just basic computer knowledge. In addition to a customized service they also have many other valuable resources which you can incorporate into your business strategy. It is always best to work with a business that is a specialist in the field of internet technology. 

Once you have your site you need to turn it into a valuable promotional tool that will attract visitors. The real reason for a website is to communicate with a potential consumer. The bottom line of any marketing action is to get new clients. Focus on the reasons why your service will improve the consumer’s life. They must be able to visualize the benefits they are being offered in a clear and concise way. It is the benefits that will motivate a potential client to take action and buy into your message.

If you keep these principles in mind you will find that the internet is a valuable tool that helps you grow your business, and you will generate consumer interest and action.

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