03 Aug 10 Do They Even Care About Your Email Newsletter?
There has been a big debate around the topic related to email newsletter response rate. The proponent of email newsletter claims that they are opened, read, and acted upon. Whereas, the other side says no one opens, read, or act upon after reading an email newsletter.
Thankfully MarketingSherpa, a leading online marketing agency has come up with a survey report that more or less provides an authoritative answer to this question, both for B2C (business to consumer) and B2B (business to business) environment.
The survey titled MarketingSherpa’s Email Marketing Benchmark Survey revealed that 25% recipients in B2C segment open e-mail newsletter, 14% of the total recipients click on the link given inside it, and 4% of them act upon them.
The scene does not look much different in B2B setting as well. Newsletter open-rate in B2B setting is 23%, which is mere 2% less than that of B2C segment; newsletter clickthrough –rate is 11%, which is 3% less than that of B2C segment; and 3% of the total recipients in B2b market works upon it, which is mere 1% less than B2C segment. (See image).
If we compare the conversion rate of email newsletter with that of direct mailers, which is at best 1-2%, then we will see how effective the medium is.
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09 May 10 Is E-mail Marketing Still Effective?
This was the question posed to 1400 marketers by a leading online marketing research agency MarketingSherpa in its “Email Marketing Benchmark Survey”. Overwhelming number of marketers said the effectiveness of the medium is increasing a lot, whereas, a tiny fraction also said that it has significantly fallen down.
The study concluded that the marketers at large organization who have access to huge chunk of quantifiable data said the effectiveness is growing, whereas, their counterparts in smaller organization with less access to quantifiable research data said that e-mail marketing is no more effective.
Not only that the marketing agencies are not very positive about the effectiveness of email marketing campaign. Marketers themselves, but, shared different opinion about the effectiveness of an email campaign. See image for the study report.
Tags: Benchmark Survey, Chunk, Counterparts, e-mail marketing, Effectiveness Of Email Marketing, Email Campaign, Large Organization, Lot, Marketers, Marketing Agencies, Marketing Agency, Marketing Campaign, Marketing Research, Marketing Survey, Marketingsherpa, Online Marketing, Overwhelming Number, Quantifiable Data, Study Concluded That, Tiny Fraction
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