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17 Jan 10 Affiliate Marketing in a Nutshell

Affiliate marketing as we know refers to selling someone else’s products on the Internet for a commission which can be as high as 75-90% of the product price. This is a good way to earn living either by directly making a website to promote the services or by using affiliate marketing to monetize one’s website or blog.

There are two kind of affiliate marketing: one is private affiliate marketing run by producers themselves through their websites, and another is syndicated or networked affiliate marketing run by affiliate networks like ClickBank, commission junction, etc.

Which one is better?

Well, I am always in favor of affiliate network because of the reliability factor, but again the big networks have their rules (and some time twisted), which may not liked by everyone. There are some basics of making money with affiliate marketing which you have to follow, regardless of which one you prefer. I am going to talk about it below.

Affiliate marketing: A step-by-step guide

Step 1: The very first step in starting an online affiliate marketing business is to find an affiliate program or network and register as an affiliate.

Step 2: The next step in the process is to find a product to sell (only applicable if you have signed in to an affiliate network because a private affiliate often have very limited products and that too in just one niche.)

Step 3: After selecting the product, you need to find the keywords (preferably niche) that will be used to promote the product on the internet.

Step 4: The next step in the process is to register a domain using the keyword followed by making a website to promote the affiliate product. Skip this as well as the next step if you want to use your existing website or blog to promote your services.

Step 5: Now you need to put at least one outgoing link and couple of incoming link in your website to avoid Google Slap. Build a blog and write some unique content for the blog. This will help you link some content to your affiliate site.

If you do not want to write unique articles then grab some from article directories and use it on your blog. Put one link each in each article that you post as well as in the blogroll.

Put a link of your blog at the bottom of your website, if you do not want your reader to go to your blog. You will want this because you have not created the blog for users, but for the search engines.

Step 6: Use a PPC program of your liking to promote your blog. You may choose Google Adwords, or any other PPC program. Every search engine runs its own PPC program.

This is it. Now you just need to review the performance and make changes when required.

Tags: Affilia, , Affiliate Network, Affiliate Networks, Affiliate Program, Commission Junction, , Incoming Link, Internet Step, , Marketing Affiliate, , Monetize, , , , , Producers, Register Domain, Reliability Factor

29 Dec 09 3 Marketing Tools for Small Business

A small business differs from a big business largely on the scale of operation. A small business does everything that a big business does but only on the smaller scale with a more personal touch to the activity. Still, there are tools of big business that a small business can also use. In this article, I will talk about 3 such tools. How you use these tools will determine how much you succeed in your marketing effort.

SWOT

SWOT stands for Strength, Weakness, Opportunity, and threat. Strength and weakness is internal to the product, whereas, opportunity and threats are external to the product. We use this matrix to find out strengths and weaknesses of our product, see what opportunity (matching our ability) the market is presenting, and gauge the threats presented by the market.

PLC

PLC stands for Product Life Cycle. A PLC study of your product gives you an idea about what stage your product is in, and what marketing channel and strategy to use. We divide PLC in following parts: introduction, Growth, Maturity, and Decline.

Introduction is the phase when the product is introduced to the market, and the organization is striving to create awareness about the product. Profit in this phase is either negative or low.

Growth is the phase in which the product gets acceptance, which results in increase in sales. Profits are high in this phase, and to cash in on the momentum the product has got, organization tends to invest some advertising dollars.

Maturity is the phase when sales start slowing down because most of the buyers have your product. Sales and profit has already passed its peak. Sales and profit may not be increasing but they are steady.

Some marketers divide this phase into early maturity and late maturity to figure out how close the product is to decline phase.

Decline is the phase when sales and profit both starts falling. It could be because the need of the market has changed and some better product is fulfilling that need, or because some other product is meeting the same need at lower cost.

From this phase either the product dies out in oblivion, or get reinvented, reintroduced and pushed on the growth track.

PESTEL

Some call it PEST while other calls it PESTEL. I have taken PESTEL because it is more complete a matrix then PEST. PESTEL is a macro-environment scanning matrix that helps a business find out how the various external factors going to affect it. PESTEL Stands for:

P: Political factors (Policy changes and how it is going to affect you)

E: Economic factors (economic growth, exchange rates, inflation, interest rates, and taxation changes are going to affect your business)

S: Social factors (How does social changes like, education, demographic, occupational, etc., going to affect you)

T: Technological factors (How advent of new technology will affect your business)

E: Environmental factors (How change in climate or rising temperature can affect your business)

L: Legal Factors (how change in legal environment going to affect your low. How much will your business suffer if the carbon emission level is set lower, and government pension plan is made mandatory for every organization, regardless of size?)

PEST matrix analyzes all the factors we discussed above except for the last two.

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