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26 Nov 10 How Email Marketing ROI Is Perceived At Budget Time

How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?

How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?

These are the questions many online marketers are struggling with, as this knowledge will help them grow their business. To answer this question, MarketingSherpa has conducted a study titled MarketingSherpa Email Marketing Benchmark Survey by taking a sample size of more than 1,100 marketers.

The study result showed that only 38% have said that the company seemed in favor of increasing the email marketing budget in the strategic phase, as they see value in it. But this enthusiasm was not seen in transition and trail phase.

The percentage of marketers who showed reluctance to increase the budget (yet did so) in maturity phase was 38%, in trial phase this percentage shoots up to 41, and in transition phase this percentage was highest (43%).

Total percentage of marketers who refused to invest in email marketing in maturity phase was 24%, and 38% refused to give any money in transition phase, whereas, 40% reflected negative vibes in trial phase (see image).

e-mail-marketing-perception

As per the study, the decision makers seemed to be divided in their views on email marketing expenditure, but the data suggested that more and more people are willing to embrace it. It’s a piece of good news for the industry.

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