26 Nov 10 How Email Marketing ROI Is Perceived At Budget Time
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
These are the questions many online marketers are struggling with, as this knowledge will help them grow their business. To answer this question, MarketingSherpa has conducted a study titled MarketingSherpa Email Marketing Benchmark Survey by taking a sample size of more than 1,100 marketers.
The study result showed that only 38% have said that the company seemed in favor of increasing the email marketing budget in the strategic phase, as they see value in it. But this enthusiasm was not seen in transition and trail phase.
The percentage of marketers who showed reluctance to increase the budget (yet did so) in maturity phase was 38%, in trial phase this percentage shoots up to 41, and in transition phase this percentage was highest (43%).
Total percentage of marketers who refused to invest in email marketing in maturity phase was 24%, and 38% refused to give any money in transition phase, whereas, 40% reflected negative vibes in trial phase (see image).
As per the study, the decision makers seemed to be divided in their views on email marketing expenditure, but the data suggested that more and more people are willing to embrace it. It’s a piece of good news for the industry.
Tags: Benchmark Survey, Budget Time, Decision Makers, email marketing, Email Survey, Invest, Marketing Budget, Marketing Email, Marketing Roi, Marketing Survey, Marketingsherpa, Maturity, Money, Negative Vibes, Online Marketers, Perception, Reluctance, Study Result, Transition Phase, Trial Phase
15 May 10 3 Email Marketing Tips to Maximize the Result
It would not be an overstatement to say that e-mail marketing is the most effective online marketing tool. The return on investment (ROI) is quite good, as it takes a very little money to run an e-mail campaign — when compared with other online marketing tools. Success of your e- mail marketing depends upon many things, particularly on the quality of the list you have and the communication you do.
In this article, I am going to share some “too-obvious-to-notice” e-mail marketing tips that will help you maximize your ROI.
3 E-mail marketing ROI maximization tip
Do not sell what you don’t trust
Selling crap is the fastest way to push audience towards the “Unsubscribe” link. You should not push the products to your list that you have not used, or you have not seen other using it. If you are not sure about the success of a product then do not push it.
Alternatively, you can do a research to find out how the product has worked for the people who have used it. If you are still not sure, but want to push the product as it is backed by some big shot then write so in the mail. Tell your users that you have not used it, but you think it is good, and provide the reason why you think so.
Be honest
We have been told many times in our schools that honesty is the best policy, but seeing the world around, we found it hard to believe. It is time now to believe that maxim, and even to adopt it. In fact, there is no other way to make a killing through e-mail campaign than being honest with your list. Start selling lie, and soon you will have a list of absolute zero subscriber.
Build expectation and stand true to it
At the time of subscribing, or before they get the first mail, your subscribers should know about the frequency of the mails they will receive. You can also talk about the quality of the mails. Building expectation does not end here. It continues to build up with the mails you sent out in the first week. Afterward it is about meeting that expectation.
These are the things that you must care about should you wish to increase ROI of your e-mail campaign. An e-mail campaign, when done right, will significantly boost your profit.
Tags: Audience, Crap, e-mail marketing, Effective Online Marketing, email marketing, Expectation, First Mail, Honesty Is The Best Policy, Mail Campaign, Many Things, Marketing Roi, Marketing Success, Marketing Tips, Marketing Tool, Marketing Tools, Maxim, Overstatement, Return On Investment, Unsubscribe Link, Write Mail
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