The older the net is becoming the louder the noise about online marketing is getting. Everyday new tools are being found and used, and old tools are getting discarded and forgotten. This made me wonder about the nature of online marketing, which I think is nothing if not organic.
It all started small, but soon it became a force to reckon with, and then online marketing became “the thing” for business. Every new finding, new idea, new invention, and new way of doing things is significantly affecting the nature of online marketing. At present, a marketer uses the following tools to promote one’s business on the Internet.
Various tools of online marketing
- Text Ads
- Banner Ads
- E-mail marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay Per Click advertising (PPC)/ Cost Per Click advertising (CPC)
- Pay Per View advertising (PPV)
- Cost Per Action (CPA)
- Affiliate marketing
- Lead generation
- Sponsored blog posts
- Sponsored forum posts
- Facebook, MySpace, and other social networking pages
- Digg, StumbleUpon, Reditt, and other social bookmarking tools
- Yahoo, Google, MySpace, and other groups
- Blog directories
- Website directories
- Article marketing
- Video marketing
- Press release submission
As you can see, marketers are spoiled by choices, which at times are good, but most of the times are not. At least, I feel so. I believe in the school of thought that says too many choices cripple the decision. But at the same time if these tools are put judiciously to use, one can get amazing results. I have shown you both side of the story, the decision is yours which one to use and which not to. If you feel you can handle all then use all.
Tags: Affiliate Marketing, Article Marketing, Cost Per Click Advertising, e-mail marketing, Google, Marketing Search Engine, New Invention, New Tools, Old Tools, Optimization Seo, Press Release Submission, Search Engine Marketing, Search Engine Optimization, Social Bookmarking Tools, Social Networking, Text Ads, Video Marketing, View Advertising, Website Directories, Yahoo Google
An economic downturn doesn’t always spell disaster for small business.
Of course if you aren’t paying attention to the news, nothing can probably save you. But if you are watching your balance sheet, reviewing spending, and accounts receivable, and looking for ways to cut unnecessary costs you’ve got part of the idea under consideration.
It’s probably also good time to cut back on advertising and marketing – NOT!
There is no better time than now to build a new website. It’s easy. It’s affordable. Carpe diem. Seize the day.
This depression won’t last forever and there is no better time to profit from it than now.
Your competition is dropping like flies. They can’t pay their bills. They are laying off talented employees and closing their doors. You can acquire their liquidated inventory for pennies on the dollar. Their customers already know you and are looking for someone reliable to do business with.
But how to get the word out without spending those dollars that are more precious than today ever?
Media and print are the expensive dinosaurs of yesteryear. They went the way of brick and mortar stores when the internet exploded into our lives.
It’s never been easier or more affordable to build a website. Gossimer offers 3 Website Builder packages rich with marketing features.
Email marketing, search engine optimization, e-commerce – these are all smart ways to drive new customers to the front door without spending the big bucks.
“But,” says the senior partner, “We can’t afford a programmer and all that expensive equipment.”
That’s when the light bulb goes off. He thinks of his grandson, the computer nut!
In days it’s all agreed to. Grandpa is paying for college anyhow. And grandson is helping with the business he will someday inherit by putting up the fresh new website with the “What You See Is What You Get Products” by Gossimer.
Innovative and creative ideas have kept them in business for the past 75.
And that’s how to keep the family business alive for the next 25!
Tags: Accounts Receivable, Array, Better Time, Brick And Mortar, Brick And Mortar Stores, Carpe Diem Seize The Day, Computer Nut, Diem Seize The Day, Dropping Like Flies, Economic Downturn, Gossimer, Light Bulb, Marketing Search Engine, Paying Attention, Pennies On The Dollar, Search Engine Optimization, Senior Partner, Talented Employees, Unnecessary Costs, Website Builder, Yesteryear
Gossimer Press Releases