16 Mar 11 How to Promote your Photography Skill?
Are you the rare photographer with god gifted skill and an eye for detail? Do you like to captivate each living moment in frames? But if your photography skill isn’t fetching you much money, it’s the time to rethink upon your marketing strategy. Even good things often go wasted when not promoted effectively.
Here are few effective marketing tips.
Know your niche
Many good photographers are often seen claiming to be good in every area of photography, which is actually quite impossible these days. So find your niche area. Find in which type of photography you are actually stunning. It could be any – wild life photography, fashion photography, product photography. Make sure you excel in one area and build a fabulous portfolio of the same. Soon you will be known for your niche specialization. Write your area of specialization like your business card, letter heads.
Get listed
It’s very important for people to find you. Get visible. Get seen on photography related directories, photography journals, search engine, magazines so that your target audience can easily reach you. Not only your target market, it will also help you to be recognized in the photography industry.
Photography websites
Put your best photographs in all photography archive websites. You may still reserve rights with you by maintaining copyrights. Your photographs in such sites will draw many people close to you, who will follow you and turn your fan.
Facebook page
These days a major a tool of online marketing is through Facebook. Own a Facebook page where you can build your fan list. Put your best photographs, it is more like virtual exhibition of your talent before the world. Update your Facebook status often, ask for people’s feedback, and also follow great photographers you admire. Eventually they will also get to know you and may love your work too. You may also join photographers’ communities.
Professional tips
You may soon evolve as the best expert of photography. Start your own web page or forum or blog, where you promote yourself as the solution provider to newbie or aspirants. You can help people with expert advices and suggestions.
Tags: Archive Websites, Area Of Specialization, Business Card, Effective Marketing, Fashion Photography, Journals Search, Marketing Strategy, Marketing Tips, Niche Area, Photographer, Photographers, Photography Archive, Photography Industry, Photography Journals, Product Photography, Professional Tips, Target Audience, Target Market, Virtual Exhibition, Wild Life Photography
23 Sep 10 How to do Successful Postcard Marketing?
There’s nothing like postcard marketing, as it hits the target market directly and that too at a small cost. Nice postcard marketing always brings in great rewards, recurring business, favorable image and high brand recall. Best part of postcard marketing is its extremely cost-effective nature. A good marketing strategy coupled with an excellent design can ensure successful postcard campaign.
Here’s a guideline for running a successful postcard marketing campaign.
Map your target audience and reach them
Mapping the right target audience is the most crucial part of postcard marketing. The marketer should know whom to reach. Once the target audience is mapped, it’s very convenient to figure out their taste and preferences, needs and wants. Thereby communication can be altered accordingly. Recipient can be individual person or a company. Don’t send postcards randomly to a big number of uninterested people. Even if your target group is small in number, stick to it and communicate effectively.
Always try to add an offer
Normal brand advertising is often ignored. People generally respond much better to campaign which contains attractive offers like – free gifts, free samples, free consultation, lucky draw coupons. The word ‘Free’ easily grabs attention of the reader. So always try to associate your campaign with an attractive offer. As for example a postcard saying ‘Get to know your skin type. Call us today for a free expert consultation and guidance’ gets more effective response than a campaign saying ‘Skin Expert, call @ XXXXX’. An offer adds spice to the campaign and draws in huge number of phone calls and email responses.
Use effective words
An effective hard-hitting headline, call to action words and signing off lines like ‘last date of sending entries’ and the like deadlines are must for an advertisement campaign. These words not only grab attention, but also arouse interest and help in purchase decision. An effective headline is soul of a campaign, grabs attention in the first look. A call to action word like ‘Buy now’ guides one towards the end decision and act as incentive. Do not use difficult words; rather stick to simple yet effective words. You can also include a deadline, like till when the offer will be valid. It sets an urgency to react.
Take care of the design
A good marketing campaign is often marred by a poor design. A good design not only grabs attention, but also makes the reader concentrate in the postcard and preserve it for long. An exceptional design innovation can make the campaign instant popular.
Do a test run and repeat if it works
Once the campaign is ready, test it in a small market. If the trial goes fine, launch it all over your market. If it brings good response and revenue repeat it again.
Tags: Advertisement Campaign, Excellent Design, Expert Consultation, Favorable Image, Free Consultation, Free Expert, Free Gifts, Good Marketing, Last Date, Lucky Draw, Marketer, Marketing Campaign, Marketing Strategy, Postcard Campaign, Postcard Marketing, Purchase Decision, Skin Type, Target Audience, Target Group, Target Market
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