27 Aug 10 LinkedIn on Top of Social Media Marketing List

Social media is getting hotter, as almost everyone who accesses the Internet has his or her presence in one or more social media sites. Some of them are active participant, while others are hooked to it, but seldom anyone is immune to it.

But, which social media is the marketers’ favorite when it comes to distributing marketing dollars?

In a study conducted by King Fish Media, Hubspot and Junta 42, it was found that LinkedIn is at the top of the chart, followed by Twitter and Facebook.

87% of the survey participant said they include LinkedIn in their social media strategy, and 12% said they are planning to add it to the equation. 84% marketers consider twitter when framing a marketing budget, while another 16% said they will add soon. As long as Facebook is concerned, only 78% use it, while 22% said they are planning to use this social media marketing tool.

Almost all the big social media websites featured in the list, but what was missing noticeably was MySpace. Well, it was not missing entirely, but seeing the success it once enjoyed, the current status is akin to disappearing for MySpace. A mere 9% people said they use MySpace, and same percentage of people said they will use it in future (See image for the complete survey data).

Tags: Accesses, Current Status, Facebook, Hubspot, Junta, King Fish, Linkedin, Marketers, Marketing Budget, Marketing List, Marketing Social, Marketing Tool, Media Marketing, Media Strategy, People, Presence, Social Marketing, Survey Data, Survey Participant, Twitter

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15 May 10 3 Email Marketing Tips to Maximize the Result

It would not be an overstatement to say that e-mail marketing is the most effective online marketing tool. The return on investment (ROI) is quite good, as it takes a very little money to run an e-mail campaign — when compared with other online marketing tools. Success of your e- mail marketing depends upon many things, particularly on the quality of the list you have and the communication you do.

In this article, I am going to share some “too-obvious-to-notice” e-mail marketing tips that will help you maximize your ROI.

3 E-mail marketing ROI maximization tip

Do not sell what you don’t trust

Selling crap is the fastest way to push audience towards the “Unsubscribe” link. You should not push the products to your list that you have not used, or you have not seen other using it. If you are not sure about the success of a product then do not push it.

Alternatively, you can do a research to find out how the product has worked for the people who have used it. If you are still not sure, but want to push the product as it is backed by some big shot then write so in the mail. Tell your users that you have not used it, but you think it is good, and provide the reason why you think so.

Be honest

We have been told many times in our schools that honesty is the best policy, but seeing the world around, we found it hard to believe. It is time now to believe that maxim, and even to adopt it. In fact, there is no other way to make a killing through e-mail campaign than being honest with your list. Start selling lie, and soon you will have a list of absolute zero subscriber.

Build expectation and stand true to it

At the time of subscribing, or before they get the first mail, your subscribers should know about the frequency of the mails they will receive. You can also talk about the quality of the mails. Building expectation does not end here. It continues to build up with the mails you sent out in the first week. Afterward it is about meeting that expectation.

These are the things that you must care about should you wish to increase ROI of your e-mail campaign. An e-mail campaign, when done right, will significantly boost your profit.

Tags: Audience, Crap, e-mail marketing, Effective Online Marketing, email marketing, Expectation, First Mail, Honesty Is The Best Policy, Mail Campaign, Many Things, Marketing Roi, Marketing Success, Marketing Tips, Marketing Tool, Marketing Tools, Maxim, Overstatement, Return On Investment, Unsubscribe Link, Write Mail

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15 May 10 3 Email Marketing Tips to Maximize the Result

3 E-mail marketing ROI maximization tip

Do not sell what you don’t trust

Be honest

Build expectation and stand true to it

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