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09 Dec 09 Finding Funding For A Start Up Business

Having a great business idea is all well and good, but really only part of what you need to start a business.  If you don’t have funding, you’ll never get that business off the ground.  Finding funding for your business is often difficult, unless you know where to look.  So where do you go exactly, if you want to find some willing investors to fund your idea?

Well first, make a budget.  You have to have your money carefully budgeted.  That means how much you intend to spend to make your idea come to life, and how quickly an investor can expect to make their money back.  That means a realistic profit chart that you fully believe you will be able to adhere.  Not having your financial information  carefully planned will detract from how many will want to invest, this is your most important step.

Now you need a good business plan, and that means research on your part.  Look at the businesses that are similar to the one that you would like to start.  See the mechanics of what makes those businesses run, and learn everything you can.  From there you can make a brilliant business plan that covers all your bases, and that stands as a linear realistic guide to business success.  This is one of your main selling points to potential investors, so your plan needs to be iron clad, and well thought out.

From here you’re ready to find some funding.  Banks are a great place to go, as most offer business loans for just this sort of purpose.  Here is where your plan and financial map will serve you incredibly well, as the type of loan you can get will depend on both.  Your credit score combined with the viability of your idea will dictate how much money you can get, and what sort of interest rate you will be expecting.

Another tactic is to find business partners.  Also where your plan and financial map will be of chief importance.  Finding a partner means soliciting those that have the money to put up, and that are willing to work with your idea.  Find people that you want to work with, and that you work well with.  Otherwise you could find yourself in a terrible situation.

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05 Dec 09 How to Write a Press Release

Introduction

A press release is a marketing device used by the public relation department of the organization to inform media and public about the newsworthy development in the organization. It could also be targeted towards informing and building confidence in investors and other stakeholders.

There is a certain process of writing a press release, which I am discussing in the paragraphs below. Before you write a press release, you need to keep in mind that journalists (the primary target audience of your press release) are busy people, so you should not bog them down with your epic press release. Your press release should not be more than one page consisting of 4 to 5 short paragraphs.

Mechanics of press release

Paragraph 1

The first paragraph of the press release should contain the actual news. What has happened, who made it happen, when it happened, where it happened, and why it matters to the readers.

Paragraph 2

Build up on the above paragraph and describe succinctly about the news. This should also contain the information related to the release to put the event or the news in the right perspective.

Paragraph 3

This paragraph would contain further details about the news, and a direct quote from CEO, president or director of the company. You can also have a quote from the vice president or head of the department that is being covered in the press release. For example, you can also put a quote from marketing VP or marketing head, if the release talks about market condition.

Paragraph 4

A brief history of the organization, and its financial and other vital statistics could be provided in this paragraph.

Paragraph 5

Another direct quote from either marketing director, VP, HR head, IT head, etc., should be given to give an overall perspective on the news. You can also use CEO’s statement here. The only thing that you need to keep in mind is that the person who was quoted in the third paragraph should not be quoted here. Readers and journalists need two different perspectives from two different quarters.

Closing thought

Do not forget to provide contact information of the concerned person at the bottom of the press release. Journalists may need to talk to someone to get further clarification on the release.

Tags: Actual News, , Building Confidence, Ceo President, Differe, How To Write A Press Release, Investors, Journalists, , , , Primary Target, Public Relation Department, , Stakeholders, , Vice President, Vital Statistics, Vp,