Are you in the business of celebrity promotion? Have you been contacting newspaper and television channels all your life? Have you been clinging to traditional medium solely and making no much difference? It’s the time to make use of digital medium – Internet and make the most of it. If you are yet to find the strength of this medium and utilize it judiciously for promoting your celebrity client, here are some useful tips for you.
A Website
First and foremost important thing that you should do is making a website for your celebrity client. Make an attractive, self explanatory and nicely made website for your celebrity. Apart from information about the celebrity concerned make sure there’s also photo and video gallery. Include his or her achievements in life, awards won and major milestones crossed in the website. People are not only interested in a celebrity’s public life, but also look forward to a slice of personal life. Make the website as pleasing to the visual senses as possible.
Start blogging
Blogging is an instant way to stay connected to the fans and remain popular on web, even in search engine rankings. To keep fans updated about what’s happening in a celebrity’s life a blog post comes really handy. Ask your celebrity client to write a short blog post regularly. If he or she keeps too busy, personal secretary or you as a celebrity manager may do the same on his or her behalf. Make sure you are briefed nicely in such case. Fans will come back to the blog regularly to stay updated about the latest happenings.
Social networking
These days there’s no other tool like social networking sites – twitter, Facebook, MySpace; taking a toll over human lives. People are glued to them and so are the celebrities. The celebrity should frequently update status message, at least 3-4 times a day. It will keep fans and followers happy and interested. As a celebrity manager you may do the job on celebrity’s behalf. Make sure you also upload pictures and short videos of the celebrity, some formal occasions and may be some casual and personal ones. People will earnestly wait for the next picture to come up. You may also create the celebrity’s official fan page on the social networking sites. Ask people questions related to the celebrity.
Online chat session for an hour
People love the celebrities and treat them as idols. But fans and followers also want to come close to the celebrity at times, know more about them and talk directly. Arrange direct online chat session for an hour or so with the celebrity on social networking sites. Advertise the event at least a week before and follow up every alternate days. It will keep the fans awaited for the chat session, eagerly waiting forward to it. Allows the followers to ask direct questions to the celebrity, who may even put on the webcam to make the fans feel great and rewarded.
Power of web is beyond imagination and can actually draw the celebrity more spotlight.
Tags: Case Fans, Celebrities, Celebrity Information, Followers, Job, Latest Happenings, Life Awards, Making A Website, Medium Internet, Milestones, Myspace, Personal Life, Personal Secretary, Search Engine Rankings, Social Networking Sites, Status Message, Television Channels, Traditional Medium, Video Gallery, Visual Senses
If you have a website and thinking of getting its logo done, let me tell you website logo designing is a specialized job, which calls for understanding of the medium ‘Internet’ besides skills required from a graphic designer. Website logo has to bear essence of the website and express millions of words. It not only has to be appealing, but also technically sound so that it doesn’t take too long to get loaded or to become visible.
Here are some tips for designing an effective and appealing website logo.
Use vectors
Never settle for bitmap. Although it’s a conventional practice these days to use vector images, but at times designers are casual about it too. Vector designs allow maximum variants, repeated resizing and alterations, color edits. Vector images allow repetitive resizing alteration without loss of picture quality.
Don’t use many fonts
Don’t suffocate and clutter your website logo. Let it breathe. Never use too many fonts. Preferably use a single font, at the maximum two. More than that is highly unappealing. Multi font logo designs exhibit immaturity, amateurish attempt of its designer. Remember, your logo should contain a single font. Even if the brand name is of 3 words, it can’t contain different fonts for different words. You may use one typeface for the company name and another typeface for its slogan. Too many fonts not only distract but also loosen brand coherence and dilute its identity in viewer’s mind.
Legible
Legibility is very important. A website has to fit within the screen, while displaying everything at a time. Logo is challenged by other space filling elements like web content, advertisements, pictures etc. Web name and its logo occupy a small portion, within which it has to grab attention to the fullest. Thus logo has to be attractive, distinct, and legible. Its each letter has to be prominent and clear. If a logo can’t be read despite bearing exceptionally brilliant design, it falls flat on face. Remember, at the end of the end it bears name of the website – its sole identity. Simple, yet graceful logo always works. Your logo says a thousand words about your company.
Don’t use photographs
Pictures are not graphics and do not allow resizing. Avoid them in logo. They clutter logo as well. Instead you may use a symbol.
Get set go, get a logo for your portal.
Tags: 3 Words, Alterations, Bitmap, Brilliant Design, Coherence, Conventional Practice, Different Fonts, Graphic Designer, Immaturity, Legibility, Logo Designs, Medium Internet, Slogan, Small Portion, Suffocate, Time Logo, Typeface, Vector Images, Vectors, Web Name