Everyone says writing for the Internet is different from writing for print, but very few people tells us in exactly what sense it is different. Some says, when writing for web, you should divide your long articles or blog posts into 3 or 4 smaller articles by inserting 3 to 4 sub-heading at required places, while, others will say do not write long posts. There are people who will say write list-posts more frequently, and another group will pronounce the importance of killer title.
Everything written above is important; rather very important, but what is more important than all these things, when writing for web, is SEO, or say keywords to be more precise. (If you need to know about what key word is, and how to find relevant keywords or how to sue them then you should read SEO Simplified: Basics of Keyword.)
More often than not, you will stumble across a client who will ask you to write a keyword rich article, or to write an article using the given keyword, but the keyword density should not exceed 5 percent of the word count. You may also be asked to write a keyword-rich title (headline), headings, sub-headings, and anchor texts, or the client can demand you to write different meta tags as well along with the article. The demand of a client doesn’t end here; some even asks to use keywords twice in the first paragraph, once towards the end of the article while maintaining a keyword density of 4 percent.
The point is, if you are writing for web, you cannot avoid SEO (Search Engine Optimization). You have to know what SEO is, and how to find and use keywords in your articles. This is, when writing for web, as important as a working knowledge of grammar. Some writing experts [so-called] may try to denounce the importance of SEO in writing for the web, by classifying this kind of writing under SEO writing heading, which according to them is just one form of writing for the web. Well, nothing can be as far from the truth as it is. Let me tell you, every kind of writing for the web is SEO writing. No matter what you write, if you want people to read it, you need to optimize it with relevant keywords.
I will suggest you to follow the succeeding link and familiarize yourself with SEO, if you already don’t know about it, by reading SEO Simplified: an Overview. This series is meant for beginners only, and an absolute one for that.
What is your view about the importance of keywords in online copywriting?
Tags: Anchor, Freelance Writer, Freelance Writing, Grammar, Headings, Key Word, Keyword Density, Keyword Rich Article, Meta Tags, Paragraph, Relevant Keywords, Search Engine Optimization, Search Optimization, Seo Optimization, Texts, Truth, Word Count, Word Find, Working Knowledge, Writing For The Web
What’s the use of building a website for your business if nobody comes to view your site? Well, there really isn’t any purpose, especially if you’re going to waste your efforts on a poorly designed site that can’t compete on search engines like Google and Yahoo!, for higher ranking in search results. And there are quite a few low cost options for optimizing your webpage to function more effectively with search engines.
The number one tactic is picking appropriate keywords for any articles found on your site. When somebody is looking to Google to find a product or service, they type a few words into Google’s search bar, and sift through the results that pop up. Which is why you want to appropriately keyword all the content on your site by using terms most likely to be used when somebody is using a search engine. For example, you want to use the same key phrase relatively often on a page, but not so often that the quality of your written content suffers. Which means you want your title to involve the key phrase, as well as your Meta Tags, and any photographs on your site should be titled incorporating that same key phrase.
That way anybody who is looking for that specific thing, and types something similar to what your website offers into a search engine, your site is more likely to pop up. And you want to title your images as such, because that way you can also swipe some traffic from anybody doing an image search, like Google’s or Yahoo!’s image search options.
Search engines also rank you on overall popularity, meaning if your website is found referenced on other websites, you’re more likely to feature well in their search results. Which is why you want to network and exchange links with as many similar products and companies as you can. While this sounds like a conflict on interest in most ways, it’s also a fantastic method to get your website out there, and the more people you attract, the more customers/interested parties you will have.
And finally don’t forget to make sure you’ve submitted your website’s main address as well as the address of every page therein to any search engine’s archives. Google allows you to do this for free, which is what makes them one of your best low cost resources, whereas Yahoo! requires a fee to enter your website into their search result considerations.
Tags: Building A Website, Conflict, Few Words, Google, Google Bar, Google Image, Google Search, Google Yahoo, Image Search, Meta Tags, Optimizing Your Website, Options Search, Phrase, Popularity, Search Bar, Search Engines, Search Google, Search Options, Similar Products, Swipe, Tactic
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