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14 Jan 10 Using Social Networking To Drive Your Business

Having a website for your business isn’t enough anymore.  The web has become so commonplace, you have to evolve with the rest of the internet to keep driving new clients to your business.  You just can’t rely on search engines and your website to do your talking.  In the era of social networking you have to get involved in the world around you, not just provide a resource for anybody that’s searching you out.

Now internet advertising consists of making a social networking presence.  You need to have a blog, Facebook, Myspace, and Twitter account, to really make your company known.  So first things first, set up a company blog.  This will be a resource to write about the goings on with your corporation, and provide insightful social commentary on culturally relevant news.  So you want a decent writer who can write regular, engaging content.

Now you need Myspace and Facebook accounts.  Both are essentially the same, just with minor differences.  Keep the page professional, and a resource to sell products and ideas as well as provide news.  Myspace has been in decline, so that doesn’t have to be as big of a priority.  But at the moment Facebook has been holding strong, and could end up being a great interface with your customers.  Listen to them, and communicate with them.  This way you can learn what selling tactics will work, and what your customers expect from you.

Finally, the Twitter account.  This will probably be the most important, because here is where the most people are going to turn for news and information regarding your company.  Linking a blog with your Twitter and Facebook accounts will create a wealth of resources to contact your customer base, and do your own free research into what they expect.  You grow name recognition, and also get a great customer data tool, all rolled into a few easy to use websites.

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