Many marketers look at cold prospecting tools with much disdain. They contempt the use of such tools, but many among them secretly use some of these as well. My stand at this should not be seen either as in favor or against it, for the mere goal of this article is to tell you what tool to use, if you have to use cold prospecting to grow your business.
What are the tools of cold prospecting?
Ideally, any tool that connects you with your audience could be uses for cold prospecting, but practically, many of those tools cannot be used because of the expense involved. Typically, a business will use one or more of the following communication tools for cold prospecting:
- Call on cell phones
- Call on landlines
- Text messages
- E-mails
- Direct mails on home or office address
Each of the above tools are also overused (read abused) tools, and that is why all the unsolicited attempts to get in touch with your future market are considered spam or junk. This perception is not too far from reality. It is such perception that renders these tools useless?
Then how to use any?
This is a natural question that springs out in the mind. But the good news is that there is a way to put these tools in use, which I going to outline below.
- The very first rule of cold prospecting is moderation. Do not go on steroid. Everyone equally hates, and some hates more, cold callers. But not all the time. At times people are receptive to the messages they receive. Do not bombard users with multiple calls or multiple variants of your message. They are already too bogged down by such messages.
- Once a user expressed his unwillingness to buy your product or services, strike out his or her name from your database. Your database software should have a list of out of bound contacts, whom you should never contact.
- Instead of cold calls, send emails, text messages, and creatively done postcards to suspects. These are less intrusive mean of communication.
- Never call in the peak time or the peak season when your suspects are busy doing their important works.
Take the above precautions, and you will increase your chances of acceptance. Your cold calls will not remain as mindless.
Tags: Attempts, Audience, Cell Phones, Cold Callers, Cold Calls, Communication Tools, Contempt, Database Software, Disdain, Future Market, Marketers, Moderation, Natural Question, Office Address, Peak Time, Perception, Postcards, Prospecting Tools, Text Messages, Variants
So far in the series, we have talked about branding your profile on twitter through customizing your background, setting your URL, and writing your Bio, etc. In the fourth part of twitter tips series, I am going to talk the content part of branding. I will tell you how you can keep yourself in the good book of your prospective employers by being responsible in twitter usage.
First tweet then follow
What most people do after joining twitter is they start following as many people as they can and as soon as they can. This is a very bad strategy to increase your twitter follower count. A good one is to start with posting informative and entertaining tweets followed by following people in the fields of your interest. This way you will get more active followers who will give you more opportunity.
No spamming please
Do not start tweeting in bulk as people with “spammer” tag does. Act with moderation and tweet only what is really, really important. If you want people to hire you for a job then do not post stuffs that will take away from your image.
Talking of quality content, I will recommend you to record a video of you talking about what you do, what is your qualification, and how much work experience you have, etc., and tweet this video cover letter once or twice a day.
Do not act desperate
This will not do any good. Tweeting too much may force people to ignore you, if not unfollow you. There is no need to post your résumé five times a day. Tweet your résumé or video cover letter maximum twice a day. That is enough.
You should not deviate from this tweeting practice for even a single day. Have patience, result will come.
Tags: Branding, Cover Letter, Follower, Followers, Job Search, Letter Maximum, Moderation, Patience, Profile, Prospective Employers, Quality Content, Single Day, Stuffs, Tweet, Tweets, Twitter, Video Cover, Work Experience
