For any home-based business to thrive, it is important to chalk out a marketing plan with clear vision and dedication. To begin with, research forms that impeccable foundation which can branch out to not only drive traffic, but direct the target traffic to form a brand out of the normal seeming home-based business.

Define niche market

I always appreciate the working of a doctor’s private clinic. The doctor, even a general physician, never opens a clinic to treat the entire city, less the nation and least the world. The target patient range is that from a few kilometers around the clinic. If the doctor is proficient in its field then gradually the word travels out of the town and to far flung areas on its own. The doctor never goes around outside a defined diameter to proclaim its skills. So, the moral of the story is to decide upon a niche market and stick to it. Perfection and hence, popularity can lead to further opportunities.

Dig deeper into niche market

Home-based business can be a monetary pain if the niche market is not properly analyzed. It is required to know the scope of the chosen niche market. A study of the products or services required by the customers, and the shortfalls in catering to the requirement can define the focus areas well. Niche product marketing needs to follow the clients’ taste in what they read, what they attend, and where they frequent. Such information enables the home-based marketer to strike the right note for communication with its clients. Interactions form a strong client base as the customers interact with each other and a chain reaction follows, in-turn benefiting the niche product market.

Keyword prominence

Including the well researched keyword in the niche market strategy not only enhances the chances of widening the reach of home-based business, but also increases ones knowledge base. Let me explain this. Starting with a well researched niche to market a product with a website full of relevant links and keywords is good. How about changing the keywords on a regular basis to attract new viewers and keep the old ones curious about the niche products and services? Doesn’t it sound great? To add to this, expanding your niche market by adding some new sub-niches sounds excellent. Doesn’t it? That is possible only if research for keywords and changing mind-sets is perpetually on, and it becomes a practice.

I agree that managing a home-based business is not a cake-walk experience, but then the challenge can be overcome through niche marketing strategy. Remember, the rule of the game is to focus on the opted niche market and research till the core of it. Planning out the marketing strategies can become a lot easier with this.

But then, making a generalized statement saying that ‘all money making opps online are fake’ is not true. The internet has made it possible for people to outsource work to the cheapest vendor, irrespective of where they are, and get paid irrespective of other normal factors that affect employment. In fact, if there was no internet, the BPO industry which has changed the economy of dozens of countries would not have existed!

Here are some of the real ones, and remember – most of the programs that pay you to work from home would not require you to pay an upfront fee.

• Resell products

Some of the internet’s most profitable work from home ventures is reselling products online. A provider or a manufacturer that does not have the necessary resources to market, will prefer to pay other people to market and even if they have a marketing team, reselling is hugely profitable, as it opens up access from around the world. For instance, selling and registering websites is a business that is extremely popular and pays very well. Take a look at http://resellers.gossimer.biz/ for an illustration. There are several more kinds of products / services. Do your own research.

• Work from home

The real one – not the namesakes that flood the internet. Websites like elance, guru and oDesk have created platforms to bring together clients and providers. They charge a fee on every billed transaction, and that is a win-win-win situation for the portal, the buyer, and the customer. But you need to have genuine qualifications to work there, as they require your certifications. Try them out.

• Blogging – Advertising

On the internet, advertising is king, and with the advent of online ad services like Google AdSense, it has become possible for people to make money from their blogs and websites. However, you need to have real good content, or you can sell ads on behalf of another website. Try out a program that looks good.

• Selling

If you are not into reselling, you can try selling some real products online. Sites like eBay and many more help you create an online store which you can register on for free. You have tons of resources available for you to market your store online, and if your services are good, you are in for some serious money!

These are just a few of the good opps online. If you are serious about working from home, your best bet would be to ask your way around, and see which are the ones that are really good.

All the best!

But then, making a generalized statement saying that ‘all money making opps online are fake’ is not true. The internet has made it possible for people to outsource work to the cheapest vendor, irrespective of where they are, and get paid irrespective of other normal factors that affect employment. In fact, if there was no internet, the BPO industry which has changed the economy of dozens of countries would not have existed!

Here are some of the real ones, and remember – most of the programs that pay you to work from home would not require you to pay an up front fee.

• Resell products

Some of the internet’s most profitable work from home ventures is reselling products online. A provider or a manufacturer that does not have the necessary resources to market, will prefer to pay other people to market, and even if they have a marketing team, reselling is hugely profitable, as it opens up access from around the world. For instance, selling and registering websites is a business that is extremely popular and pays very well. Take a look at http://resellers.gossimer.biz/ for an illustration. There are several more kinds of products / services. Do your own research.

• Work from home

The real one – not the namesakes that flood the internet. Websites like elance, guru and oDesk have created platforms to bring together clients and providers. They charge a fee on every billed transaction, and that is a win-win-win situation for the portal, the buyer, and the customer. But you need to have genuine qualifications to work there, as they require your certifications. Try them out.

• Blogging – Advertising

On the internet, advertising is king, and with the advent of online ad services like Google AdSense, it has become possible for people to make money from their blogs and websites. However, you need to have real good content, or you can sell ads on behalf of another website. Try out a program that looks good.

• Selling

If you are not into reselling, you can try selling some real products online. Sites like eBay and many more help you create an online store which you can register on for free. You have tons of resources available for you to market your store online, and if your services are good, you are in for some serious money!

These are just a few of the good opps online. If you are serious about working from home, your best bet would be to ask your way around, and see which are the ones that are really good.

All the best!