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Creating Website Content That Drivers Visitors Mad

bikram — Fri, 30 Apr 2010 17:47:00 +0000

Yes, this is not a myth, nor is it a magic. Many webmasters know the secret, and after reading this you too will be in possession of this knowledge.

There is only one thing that significantly affects the conversion rate of visitors into customers. No, it is not the layout or a design or cool graphics or awe-inspiring animation. It is the website copy that makes the conversion rate surge up or dive down. High-converting website copy follows a set of principles which I am going to share here.

Secret of high-converting website copy

Magic Headline

Some headlines work better than others. Most of the people err here. When it comes to writing headline for a post, all they do is write whatever first comes to their mind and use it as title. What possibly could be worse than this — not writing the copy at all?

Do not commit this mistake. Think hard before writing a headline. I will suggest you to write 10-15 versions of a headline before choosing any one.

USP

USP stands for Unique selling proposition. In the beginning, you would like to know what is that one thing that you would want to talk on a webpage. Do not build too many selling propositions in a web page. This will confuse your audience. Yes, even two is too many in this context.

Focus

Your copy should not waver. It should be laser focused on the promise it is attempting to deliver on. Do not let is waver even for one word. Keep your audience and its needs in mind when writing copy. Use your audience’s language to communicate.

Descriptive copy

Copy that builds on the promise made by the headline converts better. Do not just write anything on your web page — you can do that but you should not — as it will dilute the effect of the proposition made in the headline.

Tell story

People do not care about data and stats as much as they care about story. Tell them anecdotal tales and they will believe you. Give them data and they will yawn.

These are some of the principles of copy writing, which you should include in your writing to make your web page convert like crazy.

Americans Trust Their Cola Advertisers

bikram — Fri, 19 Feb 2010 03:25:31 +0000

Soft-drink advertisements are more trustworthy than either pharmaceutical advertising company or financial service company, as told by 34 percent of Americans adults (18 or above) during a study conducted by Harris Interactive. The second preferred group of advertisers was fast food companies, and on the third place were pharmaceutical company. The least trustworthy group of advertisers, as seen by American consumers, is financial services companies.

Only 13% of the US 18 and above adults think that financial services companies are any trustworthy with their ad campaigns. 40% of the US adults between 35 and 44 trust soft-drink advertisements, but only 10% among them trust advertising shown by financial services companies.

Can we read this cue as breaking of “financial security” myth shown by financial institutions?

We must remember that this is the age-group that has to pay for their kids’ education. For complete report, see the image below.

Making Money With The Use Of The World Wide Web Is Not A Myth

cheryll — Thu, 19 Feb 2009 01:04:00 +0000

Websites, blog sites and other kinds of sites on the World Wide Web are sprouting like mushrooms. It could be because people are discovering that one can make money out of it. That is why you see people from all walks of life having their own private (or public) niche on the World Wide Web.

Everybody has a say these days which could be an advantage to most but it also carries a certain level of disadvantage. Wise albeit sarcastic people have said that everybody is an expert on the World Wide Web. But that is the beauty of it all, being given the chance to speak up and be heard. That is possible with the World Wide Web. You do not have to be a graduate of journalism in order to speak up.

If you do not have your own site yet, creating one is easy. You have to decide whether you want to avail of the free blog hosting service provided by many such as BlogSpot, wordpress and others or if you want to avail of web hosting services for a price. The cost is at a minimum. There are pros and cons to each. The most glaring advantage to the free sites is the fact that the site is free. But there are more advantages to a paid domain especially if you will venture to money making schemes such as paid advertising eventually. The advertisers look more kindly to the paid domain ones. Another advantage of paid web hosting sites is the customer service support they give to their clients 24/7. You are assured that they will get back to you as soon as they are able. Knowledge in HTML is no longer needed as web hosting services whether paid or free made sure that their features are user friendly. So even a child can make his or her own site on the web. However, it is also best to learn a little how it functions so you will know what to do when you encounter errors and you will know how to improve your site.

Those who are still undecided whether they can make money or not via the World Wide Web avail of the free blog hosting service first. They eventually convert or migrate their site to a paid one. Having your own site is not easy work. In fact, contrary to what people think, it takes a lot of patience and hard work to become successful in it. You have to build your readers, update it as frequently as you can, build your readers, improve your traffic and gain higher page rank. All these will make you money whether you are selling goods, services or both.

So what are you waiting for? It is time to join the band wagon. There is enough space for everyone.