26 Nov 10 How Email Marketing ROI Is Perceived At Budget Time
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
These are the questions many online marketers are struggling with, as this knowledge will help them grow their business. To answer this question, MarketingSherpa has conducted a study titled MarketingSherpa Email Marketing Benchmark Survey by taking a sample size of more than 1,100 marketers.
The study result showed that only 38% have said that the company seemed in favor of increasing the email marketing budget in the strategic phase, as they see value in it. But this enthusiasm was not seen in transition and trail phase.
The percentage of marketers who showed reluctance to increase the budget (yet did so) in maturity phase was 38%, in trial phase this percentage shoots up to 41, and in transition phase this percentage was highest (43%).
Total percentage of marketers who refused to invest in email marketing in maturity phase was 24%, and 38% refused to give any money in transition phase, whereas, 40% reflected negative vibes in trial phase (see image).
As per the study, the decision makers seemed to be divided in their views on email marketing expenditure, but the data suggested that more and more people are willing to embrace it. It’s a piece of good news for the industry.
Tags: Benchmark Survey, Budget Time, Decision Makers, email marketing, Email Survey, Invest, Marketing Budget, Marketing Email, Marketing Roi, Marketing Survey, Marketingsherpa, Maturity, Money, Negative Vibes, Online Marketers, Perception, Reluctance, Study Result, Transition Phase, Trial Phase
28 Jan 10 A Job-Search Guide to Help People Over 45 – II
As we discussed in the first part of the series, getting a job after 45 is slightly difficult. But, with a slight preparation, you can remove the negativity attached with your age and get a well-paying job. The goal of this article is to tell you about that.
Be positive
Believe it or not, it reflects. Your positivity oozes out of everything you do and so does negativity. What people will think about you depends upon what you give away (positive or negative vibes). Most of the people get frustrated after couple of failures to land in a job. They become hopeless, but you need to understand hopelessness is not the solution, nor is the frustration. One has to tread forward until it becomes easy to walk and then run in full throttle.
Do not wait for a perfect job
Perfection is an illusion, and that too a bad one. Nothing is perfect, neither you, nor me, nor this article, and nor the job you are seeking. You must realize that you are no longer young, and you have a family to support, so you do not have the luxury to leave jobs coming your way. You need to be realistic of the situation, and be ready to compromise on the quality of job, and slightly on the paycheck you are offered, at least till you get what you want.
Update yourself
The biggest reason behind unemployment of people over 40s is their inability to keep themselves abreast of changes in technology. You need to update yourself with the changes in technology. By becoming up-to-date, you place yourself on equal footing with the youth, which will blunt the edge of negativity concerning your age. A 40+ person with good knowledge of recent technology is an asset for any company.
Think over it, and make a list of things that you think you do not know but are hot favorite among young people. See if those things are raising their employability, if it does then consider learning them.
Tags: 40s, Changes In Technology, Employability, Equal Footing, Frustration, Full Throttle, Getting A Job, Hopelessness, Illusion, Job Guide, Job Search, Job Seeking, Negative Vibes, Negativity, Paycheck, Positivity, Recent Technology, Search People, Unemployment, Young People
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