15 Jun 10 What makes Newspaper Advertising Ineffective?
Gone are the days when your daily newspaper used to have 5/6 advertisements and people used to wait to see those ads. Things have changed with time. Now we no longer wait for an advertisement, rather we flip through pages and ignore the advertisement-cluttered pages, and only few good ads penetrate into our mind.
We notice only few advertisements because we relate to only a few products somehow, or some of the advertisements are done creatively, or they have some unique placement innovation. Apart from classified advertisements, rest of the display advertisements have started showing less of overwhelming response in comparison to others forms of media of advertising. Mostly they go unnoticed. Have you ever thought despite of being most credible medium, offering benefits like refer back value why this medium is not doing well in terms of advertising?
Too many advertisements in newspaper, that’s advertisement clutter, may be one big hindrance on the way of its success. Too many advertisements make us feel irritated and we don’t bother to see each of them. So the message goes unnoticed.
News paper advertising has also become quite expensive. To save expense nowadays people advertise within a small space and compromise with the creativity, making mandatory things like logo, brand name, package shot prominent within the small space. So dearth of creative advertisements has made it quite obvious for the people to ignore them.
In a busy day an average person spends around 20 minutes in scanning the newspaper. In that short time grabbing attention of the person towards the desired message is really challenging act. And also daily news papers stay with us just for a day. Relative short life span of the medium is disadvantageous for the advertisers. So multiple insertions are required to get noticed.
Newspapers generally do not use high end quality of paper, which limit’s the production quality. Poor production kills the creativity.
News paper is not a target market customized medium, rather it’s a mass medium, it talks to all. Several times it may reach all unwanted people, who may never buy your product or service and you may miss out your target market. It always has the risk of reaching out the wrong people.
With growing popularity of internet lot of people have switched over to e-paper from newspaper in hand. Online version of publication may not carry all pages bearing advertisements. And in this case print ad turns into online ad, which is mostly ignored and not remembered.
Hopefully some innovation will change the fortune of news paper advertisements.
Tags: Advertisement, Advertisers, Average Person, Brand Name, Busy Day, Clutter, Compromise, Creative Advertisements, Creativity, Dearth, Hindrance, Insertions, Life Span, News Paper, News Papers, Newspaper Advertising, Newspapers, Overwhelming Response, Production Quality, Short Time
15 Jan 10 Is Online Social News Killing Newspaper Industry?
The newspaper readership is going down. Perhaps, the readership is at time low. I was wondering, could it be that Google alert, twitter, and other online breaking news services are killing the newspaper? Well, it could be the reason for decline in the newspaper readership. The graying readership is an indication of the trend.
In a poll conducted in December 2009 by Adweek Media and Harris interactive it was found that only people above 55 (64 percent) reads the news paper almost daily, whereas, only 23 percent young people (aged between 18 and 34) reads the news paper daily either online or in print. 17% youth in the same bracket said they never read the newspaper. See the image below for the complete result of the online poll conducted between December 14 and 16, 2009. It has a sample size of 2,136 U.S. adults.
The research will be a major blow to already declining newspaper industry as the major spenders do not read newspaper. The industry should gear up to move into related category before the revenue source dries out, or it should find a way to reinvent itself, if the industry wants to survive the digital blow.
Tags: Adults, Adweek, Breaking News, Decline, Dries, Google, Harris Interactive, Image, News Paper, News Services, Newspaper Readership, Online News, Online Newspaper, Online Poll, Revenue Source, Social News, Spenders, Twitter
Gossimer Press Releases
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010
Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010
The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010
Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010
Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009
Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]