31 Aug 10 Bing is Spreading Wings Encompassing Google Searchers
According to The Nielsen Company, the YoY (year on year) growth of Bing has been 56% between July 2009 and July 2010. The US search market share of Bing has grown to 13.6% from 9%, which is a delta increase of 4.6%, and a relative increase of 51%.
In search business, Google, which is nobody’s guess, is a market leader in the United States. Google has 64.2% market share. At number two is yahoo with a 14.3% market share. Bing, despite its growth, is on number 3 with 13.6% market share. At number four and five slots are Ask.com and AOL search with 2.1% and 1.9% market share, respectively.
In terms of YoY growth, AOL search is the biggest loser. It has lost 38% market share. At number 2 is Yahoo Search which is slimmer by 17%. Google too shed some pound, but it is mere 1%. Two search companies to gain weight are Bing (51% YoY growth), and Ask.com Search (24% YoY growth). See image for detail.
Tags: Aol Search, Biggest Loser, Delta, Google, Guess, Market Leader, Market Share, Nielsen Company, Number 3, Relative Increase, Search Business, Search Companies, Search Google, Search Market, Searchers, Slots, Spreading Wings, United States, Yahoo, Yahoo Search
02 May 10 Credit Card Reform Wrong footed the US Consumers
Credit card reform was one of the many steps taken by Pres. Obama to pull the US economy from the ugly jaw of recession that engulfed many innocent families taking away countless many jobs. People were cheerful about it, but now as the promise had been acted upon and the law has been put in place, people are not cheerful. People are confused, angry, and ambivalent about it, as found by the Nielsen Company in a study.
Nielsen BuzzMetrics has done a thorough study to gauge the mood of the consumers, and for that the company sieve through 45,000 Usenet forums, 8,000 discussion forums, and 135 million blogs. According to the Nielsen Company, the main focus was on finding the following:
- How are consumers reacting?
- How are card companies communicating changes?
- What actions do consumers plan to take?
- Who is to blame?
- Which companies are being implicated?
The study revealed that buzz related to Credit Card Act tipped off big time in May 2009, and it continued making round until it petered out n February 2010, when the law was put into effect. (See image for trend).
People who went gaga on the announcement of Credit Card Act 2009 started to oppose it when Obama signed the bill to make it a law. People have many complains ranging from having not enough protection to fear of misuse by the company, etc. Only time will tell how justified this fear is, meanwhile see the image below to get the complete data.
Tags: Act, Big Time, Buzz, Consumers, Credit Card, Discussion Forums, Economy, Gauge, Image, Innocent Families, Jobs, Nielsen Buzzmetrics, Nielsen Company, Obama, Promise, recession, Sieve, Ugly, Usenet Forums
24 Apr 10 Online Video Ads Reign over TV Ads
In a research conducted by The Nielsen Company and Microsoft it was found that video ads shown during the full episodes of TV shows shown on the Internet have deeper brand impact on the viewers than has TV ads during the same show when relayed on television.
The study found that ads shown in online TV shows has 65% general recall, whereas ads shown on TV during the same show has 46% general recall. In terms of brand recall also, online video performs much better than TV ads.
Brand recall for online video ads was 50% compared to recall for TV ads. Message recall among those who saw the ad while watching the show on the Internet was 50% compared to 28% for TV ads. Likability was also more among people watching ads on the net versus on the TV (26% compared to 14%). (See image below for details).
The research showed that people are more engaged and attentive while watching on the Internet, which assists in brand recall.
Tags: Better Than Tv, Brand Impact, Full Episodes, Microsoft, Nielsen Company, Online Ads, Online Tv, Online Video, Television, Tv Ads, Tv Shows, Video Ads
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