21 May 11 Tips for Selling Clothing Online
When the garment market is getting cluttered day-by-day, retail space in good locality is unavailable, maintenance cost is exorbitant, people lack time what can be better than selling fashion wear online? With growing numbers of internet users and young people socializing on different sites, e-commerce is picking up very fast. Net savvy people, who have a busy schedule and prefer to shop online, are particularly the target you should eye on. Many people refrain from buying clothes online, wondering if they will resemble exactly like the picture or not, will they fit perfectly or not? You need to tackle these objections when selling online. To do better, to sell more to the online buyers here are some tips.
Make clothes appear detailed, and real
Most of the people who hesitate to buy from internet fear clothes given in the picture will be somewhat different from the original product in terms of color, texture, stitches, design. Make sure photographs of your clothing offerings are of superior quality, offer three dimensional view allowing super zooming; miniscule detail of the fabric’s texture, design, color, stitches, cuts etc. Allow people to zoom at maximum possible level and see the clothing from every angle – front, back, left side, right side.
Solve the size worry
Many times people fear about fitting of the clothing; i.e.; its size. Such worry is valid, since an ill fit garment is sheer disappointing. Make sure you give a size chart below your product, elaborating measurement of different body parts and respective size chart like XXS, XS, S, M, L, XL, and XXL etc. You may also use numerical. Follow the standard size chart, as people often blindly quote their size without seeing the size chart. To win people’s trust and trial, assure them with money back offer, if the garment bought does not fit well.
Don’t let the clothing hang from air
It looks very unrealistic and unappealing when sites display their clothing line, hanging from air. It doesn’t show off clothes’ textures, patterns, and cuts properly. Make sure, you display your clothes only worn by a real model or mannequin. Clothes do not display their proper texture, design, fit and cut unless cling to body.
Relevant recommendations
To hike up your sales when a viewer selects a product to see it in detail or orders for purchase, recommend few more relevant or similar choices below in thumbnails. Suppose the viewer is checking out backless blouses for women, you may recommend some open shoulder blouses too below. If a person is checking out stripe patters on shirts, you may recommend checks too. You never know, viewer may like it too and end up buying more than only the one he thought of initially.
Apart from these strategic/tactical issues which you need to handle when starting an online cloth store, you also need to think about the technical side of the business, like the quality of webhosting, bandwidth, disk space, domain name, database, website uptime, etc.
To draw an analogy from the real world, these things are akin to brick, mortar, gate, windows, and ceiling of your store. You need to have these things in place before you can execute any strategy. To put together technical aspects of running an online business at an affordable price, you can visit Gossimer.com, it offer’s affordable webhosting solutions.
Tags: Body Parts, Busy Schedule, Clothing Line, Color Texture, Dimensional View, Garment, Internet Users, Lack Time, Locality, Maintenance Cost, Money Back, Objections, Retail Space, S M L Xl, Size Chart, Stitches, Target, Texture Design, Xs, Xxs
21 Jul 10 How to Handle Client’s Objections?
No matter what business you are into, and what is the nature of clients you have, every client or customer (whichever term is applicable for you) has certain objection that needs to be handled before it open his wallet for you. This is one fact of any business, whatsoever.
There is another fact, and it is related to objection handling. No matter what objection your clients have, or what problem they say they have, you can handle it and that too by following a set of steps given below.
Sincerely listen to what he has to say
Do not object or stop your client from speaking his heart out. Cutting him short is a sign of weakness. Let him speak not only and try to understand his point of view on the matter at hand. More so because he may himself tell you the answer to the objection he has raised.
Make him talk
If your client is not the kind who bares his heart out then make him talk. Ask questions that will make him reveal more about the objections. More often than not clients reveal the solution when talking about their objections, so make them talk.
Ask questions related to the objection your client raised
Ask questions to unearth the reason behind the objection raised by your client. Quite often, the issue raised by the client is mere a disguise (or external appearance) of the real objection he has. You need to ask relevant questions so that you can unearth the real reason behind his denial to make a purchase now.
Do not try to prove them wrong
Proving your clients wrong is the worst thing you can do in a sales situation. You are not there to win a debate, so do not go with that mindset. Let you client speak about his problem, and except that whatever he says is write, after all he is the one who is there stuck in a problem.
Be gentle to him, and even if you have to say that your client is wrong, say it in a way that it does not hurt his ego. It should not appear that you are playing the one-upmanship game. Make him realize that you are trying to solve his problem by understanding his point of view of the situation.
Take notes
This is vital, and notes taken when the client was talking will also help you in addressing his concern. Take notes, but not in a way to break is stream of thought. Your note taking should go undetected.
The things I have discussed above about objection handling are very important. You need to cultivate yourself in such a way that the above given objection-handling technique becomes part of your nature. Inculcate these into yourself, and practice it until it becomes your nature.
Tags: Debate, Denial, Disguise, Ego, External Appearance, Game, Heart, Mindset, Objection, Objections, Point Of View, Real Reason, Relevant Questions, Wallet
24 May 09 Anatomy of a Persuasive Letter
As the name suggest, a persuasive letter is written with an intention to move the recipient in the certain direction. Writing and winning the reader can be both easy and difficult depending upon the nature of the letter, and the mood of the recipient. If the recipient is in positive frame of mind, and is likely to accept the proposal then even a weak logic and not-so-strong persuasive letter will be effective, but if the recipient is not likely to accept your proposal then it will need some convincing before the recipient agrees to the proposal. Writing this kind of persuasive letter takes some research and effort.
There is a certain structure you need to follow in order to build a strong argument that in turn will win over the recipient. Before discussing the structure of a persuasive letter, let’s first talk about the research objective. The following list will tell you what all you need to know before you can begin writing a persuasive letter.
- Define the target audience
- Purpose of writing a persuasive letter.
- Make a list of information you want to include in the letter
- Make a list of supportive arguments. The arguments will show the reader what is in there for him.
- Make a list of possible objections, or mental block that might be pushing the reader to decide against your proposal.
- Is there something peculiar about the problem you are going to address? Make a list of it.
Anatomy of a persuasive letter
Introduction: Introduce your product, services and request in this first paragraph. Outline the important changes in this new version.
Outline the benefits: The introduction paragraph should be followed by the paragraph that will talk about the benefit of the product, services and request you are making. In this paragraph write statements that will build case for you.
Call for action: Once the recipient knows about the benefit he will have by accepting your proposal, you need to tell him what you want from him, and what action he should take to help you.
Thanks: Thank your reader for the time he has devoted in reading the letter. Also include a conclusion in this final paragraph. The conclusion should be as forward thinking as it can be.
Tags: Address List, Anatomy, Benefit, Frame Of Mind, Intention, Introduction Paragraph, Logic, Nature, Objections, Paragraph Outline, Proposal, Recipient, Research Objective, Target Audience, Version Outline, Writing A Persuasive Letter
