There is another fact, and it is related to objection handling. No matter what objection your clients have, or what problem they say they have, you can handle it and that too by following a set of steps given below.

Sincerely listen to what he has to say

Do not object or stop your client from speaking his heart out. Cutting him short is a sign of weakness. Let him speak not only and try to understand his point of view on the matter at hand. More so because he may himself tell you the answer to the objection he has raised.

Make him talk

If your client is not the kind who bares his heart out then make him talk. Ask questions that will make him reveal more about the objections. More often than not clients reveal the solution when talking about their objections, so make them talk.

Ask questions related to the objection your client raised

Ask questions to unearth the reason behind the objection raised by your client. Quite often, the issue raised by the client is mere a disguise (or external appearance) of the real objection he has. You need to ask relevant questions so that you can unearth the real reason behind his denial to make a purchase now.

Do not try to prove them wrong

Proving your clients wrong is the worst thing you can do in a sales situation. You are not there to win a debate, so do not go with that mindset. Let you client speak about his problem, and except that whatever he says is write, after all he is the one who is there stuck in a problem.

Be gentle to him, and even if you have to say that your client is wrong, say it in a way that it does not hurt his ego. It should not appear that you are playing the one-upmanship game. Make him realize that you are trying to solve his problem by understanding his point of view of the situation.

Take notes

This is vital, and notes taken when the client was talking will also help you in addressing his concern. Take notes, but not in a way to break is stream of thought. Your note taking should go undetected.

The things I have discussed above about objection handling are very important. You need to cultivate yourself in such a way that the above given objection-handling technique becomes part of your nature. Inculcate these into yourself, and practice it until it becomes your nature.

There is a certain structure you need to follow in order to build a strong argument that in turn will win over the recipient. Before discussing the structure of a persuasive letter, let’s first talk about the research objective. The following list will tell you what all you need to know before you can begin writing a persuasive letter.

• Define the target audience
• Purpose of writing a persuasive letter.
• Make a list of information you want to include in the letter
• Make a list of supportive arguments. The arguments will show the reader what is in there for him.
• Make a list of possible objections, or mental block that might be pushing the reader to decide against your proposal.
• Is there something peculiar about the problem you are going to address? Make a list of it.

Anatomy of a persuasive letter

Introduction: Introduce your product, services and request in this first paragraph. Outline the important changes in this new version.

Outline the benefits: The introduction paragraph should be followed by the paragraph that will talk about the benefit of the product, services and request you are making. In this paragraph write statements that will build case for you.

Call for action: Once the recipient knows about the benefit he will have by accepting your proposal, you need to tell him what you want from him, and what action he should take to help you.

Thanks: Thank your reader for the time he has devoted in reading the letter. Also include a conclusion in this final paragraph. The conclusion should be as forward thinking as it can be.