19 Sep 10 3 Steps to Add Your Favorite Application Tab in Facebook
You must have noticed a significant change that Facebook has made to your profile page. Well, this change is not so significant, if you have not been using the box feature. But for those who was addicted to show their creation to the world using box, Facebook’s application tabs has brought a news of doom.
Facebook has replaced box with application tabs, which could be a good or a bad news depending upon from where you are looking at it. My objective is not to prove one group right and another wrong, but it is to suggest you ways to apply this new feature.
3 steps to add application tabs
Step 1: Click on the profile page link and wait for the profile page to appear.
Step 2: Go to the area where wall, info, and photos are written. At the end of this line, you will find a + sign, click on that.
Step 3: In a drop-down menu you will see a series of application avaialble for you. Below that you wil find a box beneath “search application tabs”. Enter the keywords of the application tabs you want to use.
That’s it. You have added your favorite application in facebook’s application tabs.
This feature will transform Facebook into a mega pplication which will host almost all the inforamtion that you routinly seek from the web. It will become your RSS reader twitter feed agregator, blog reader, etc.
But, at presnet the choice is quite limited, so there is nothing much that you can do with it. Still, there is no harm is testing this feature.
Tags: Application Tab, Bad News, Creation, Drop Down Menu, Facebook, Keywords, New Feature, News Of Doom, Objective, Photos, Pplication, Profile Page Link, Rss Reader, Search Application, Step 1, Step 2, Step 3, Tabs
15 Jul 10 How to Craft an Effective Speech?
Whether it’s at your marriage anniversary or at office seminar – you have to deliver a nice speech, everywhere. It’s the art of delivering a substance of 2 minutes in 2 hours, laced with confidence, good vocabulary, interaction, spontaneity and interesting ideas. Don’t try to mug up the whole speech. Make it spontaneous, relaxed, and natural. Develop a speech which will leave impression behind in the hearts of the people.
Guide to a perfect speech generation:
Map the audience
Find out whom you are going to deliver your speech to, how old they are, and which part of the country they are from. The better you analyze your audience, the easier it will be for you to prepare the speech. It will help you to develop the perfect style, set the mood, and connect with the audience by including relevant jargons. Most importantly, it will help you to pick up the apt topic, as per the interest of the audience. It must add value to their lives whether by solving a problem or setting new goals and vision. Develop an emotional connect with the audience.
Pick a relevant topic
Topic should relate to the audience. Don’t pick up a topic you are not comfortable with. You can turn spontaneous only when you have some command on the topic. Pick up a topic of interest. It can be an outcome of your personal life, general topic, current topic, or a browsed topic from Internet, magazines and newspapers. Unless you are passionate about the topic, don’t pick it up.
Set the objective and time frame
Every communication has a set objective. Speech is not an exception either. Set specific objective like what you want to achieve or want the audience to do. It will help you develop the structure of the speech, limit the content, streamline your thoughts, and march towards a desired outcome. Make important points and elaborate them, but don’t stretch too far. Too much elaboration bore the audience.
Use your imagination and build story
Hues of imagination instill life into a speech. Stretch your imagination and let it fly high. Grab attention of the audience right from the beginning. Use vivid examples while explaining the points you put across. Talk about personal experiences. Make it dramatic and personalized.
Relax and speak
Don’t appear as if you are rushing. Relax while you speak. Don’t talk in too high pitch. Don’t get too nervous, little bit of fear is okay. If initially you are to scared start practicing in front of family, friends, and mirror.
Last but not the least, enjoy!
Confidence oozes when you enjoy the session. It shouldn’t seem like a burden but an enjoyable activity. Make eye contact to appear confident and bold. Be yourself. Don’t get tempted to be like someone else.
And soon you’ll find you are the master of speech delivery.
Tags: Audience, Confidence, Desired Outcome, Effective Speech, Elaboration, Hearts, Hues, Imagination, Interaction, Internet Magazines, New Goals, Objective, Office Seminar, Perfect Style, Personal Life, Relevant Topic, Speech Generation, Spontaneity, Time Frame, Vocabulary
25 Dec 09 What is SWOT Analysis?
SWOT analysis is a tool used by marketer to assess the health of the product vis-à-vis the market. This is a very important tool that gives a marketer a complete idea about the product ecosystem. SWOT stands for:
- S – Strength
- W – Weakness
- O – Opportunity
- T – Threat
Strength and weakness are internal elements, which mean they are inherent to the product or organization. And opportunity and threat are external elements, which mean they are not inbuilt in, but are outside of the product or organization.
Opportunity is presented by the market, whereas, your competitors (both direct and indirect) can be a threat.
Benefit of SWOT analysis
- It helps you find out the opportunity that you can use to maximize the market penetration of your product or services.
- It helps you gauge your competition, and tells you what to avoid.
- It also brings the weakness of your product on the table, which you can eliminative before reaching to the market.
- SWOT analysis will help you make a better decision.
How to do SWOT Analysis?
Step 1: Find the strengths of your product
Step 2: Find the weaknesses of the product you are offering.
Step 3: Find the need gap (opportunity) in the market, based on the strength of your product.
Step 4: List the potential threats that you might face, if you cash in on the opportunity.
Notes:
- 1. Always Use Bullet points to do the SWOT. There is no need to write long descriptive points.
- 2. Do not reverse the order. Always start with analyzing S and W elements of SWOT followed by the analysis of O and T elements.
A parting thought
SWOT analysis is just a tool, and how well you use the tool will decide what result you will get from it. It is easy to get biased towards one’s own product and organization, but you should avoid this trap. Stay objective and stay focused when doing a SWOT analysis of your product or organization.
Tags: Benefit, Bullet Points, Ecosystem, External Elements, Gap, health, Internal Elements, Market Penetration, Marketer, Objective, Opportunity, Organization, Strength And Weakness, Swot Analysis, Tool
