26 Nov 10 How Email Marketing ROI Is Perceived At Budget Time
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
How is email marketing perceived at the time of budget? And does maturity phase have anything to do with the perception a company has about email marketing?
These are the questions many online marketers are struggling with, as this knowledge will help them grow their business. To answer this question, MarketingSherpa has conducted a study titled MarketingSherpa Email Marketing Benchmark Survey by taking a sample size of more than 1,100 marketers.
The study result showed that only 38% have said that the company seemed in favor of increasing the email marketing budget in the strategic phase, as they see value in it. But this enthusiasm was not seen in transition and trail phase.
The percentage of marketers who showed reluctance to increase the budget (yet did so) in maturity phase was 38%, in trial phase this percentage shoots up to 41, and in transition phase this percentage was highest (43%).
Total percentage of marketers who refused to invest in email marketing in maturity phase was 24%, and 38% refused to give any money in transition phase, whereas, 40% reflected negative vibes in trial phase (see image).
As per the study, the decision makers seemed to be divided in their views on email marketing expenditure, but the data suggested that more and more people are willing to embrace it. It’s a piece of good news for the industry.
Tags: Benchmark Survey, Budget Time, Decision Makers, email marketing, Email Survey, Invest, Marketing Budget, Marketing Email, Marketing Roi, Marketing Survey, Marketingsherpa, Maturity, Money, Negative Vibes, Online Marketers, Perception, Reluctance, Study Result, Transition Phase, Trial Phase
21 Aug 10 Why Brevity is Important in Direct Response Copywriting?
Speaking less and communicating more is considered gold in every walk of life then why is it not consider that much sacrosanct in direct marketing copy writing, particularly in online direct marketing copywriting? And why it is not followed by almost all of the online marketers and copywriters? I know there are some exceptions, but exceptions do not make a rule, do they?
How much should one write?
This is an important question to ask. And the answer to this lies in the understanding of your consumer mental makeup because customer in every category has different expectation from the stuff they find during the research. You need to find for yourself how much your customers are going to read.
Provide them less
Do not give your customer everything she wants. Create a craving for more information by providing only what she needs at the moment is one way to keep your prospects coming back for more. Do not just go over and spill all you know on the face of the audience, your audience may not be ready for that. He may never wanted to get all those information in one go.
Do not outstay your welcome
As there is an entry door, there is an exit door as well, and a smart person knows that, and he uses both doors at appropriate time. He understands that no matter how smart, cool, entertaining, or “fun to be with” guest is, people get bored if he does not leave at the appropriate time.
You should learn to do the same with your words. You need to teach them how to leave and at what point. Your words and the wisdom you are sharing with your audience should not outstay the welcome.
Take, talk, and talk, and people will die of boredom
This happens in a party, it happens at home, and it happens in copywriting as well. People cannot stand a constant chatter — not unless you are the most hilarious or knowledgeable guy in the whole universe who knows one thing and everything — therefore, you need to learn to keep your paragraph shorter, and paragraph way shorter, which should culminate in making the whole piece an inch shorter than customer wants.
Always remember, the only way to keep your customers engaged is to keep them craving for more. This could only happen if you know how much to speak and when to speak.
Tags: Audience, Boredom, Brevity, Constant Chatter, Direct Marketing, Direct Response, doors, Exceptions, Expectation, Gold, Mental Makeup, Online Marketers, Online Marketing, Paragraph, People, Prospects, Response Copywriting, Smart Person, Universe, Wisdom
The best DSL providers offer both reliability and speed.
Low cost and high quality provided by the top Website Hosting providers.
Meet Michael Fertik with Reputation.com.