msgbartop
Current IT field related information
msgbarbottom

17 Jul 10 Tips for Web Content Writing

Writing may apparently look alike everywhere, but in reality it differs widely from one medium to another. Writing altogether becomes even more different when it’s written solely for the web purpose. Such difference has given birth to the web content writing professionals. You just can’t mess with your website or blog. Can you? It’s your identity before the entire world. So handle it with care.

These web content writing tips could help you in coming up with a better website.

Unique content

First of all, produce good quality, original and correct content. Poor quality writing and grammatical errors get easily noticed. They destroy credibility of the site owner. Content should be 100% original. Don’t get tempted to copy from other attractive web contents. Copied content easily gets tracked by Google and other search engines. The content should be correct, valid and credible. You just can’t afford to fill up the space with wrong, misleading content. It should add some value to the reader’s mind.

Insert keywords

Insert keywords in your web content with great care. Keywords shouldn’t look misfit or irrelevant. Choose your keywords as per your target reader.

Clear, legible text

The text matter shouldn’t look blurred, distorted, cluttered. Font should be formal, easy to read and clear. Don’t fall for the super stylish calligraphic fonts. Use bullets, bold headings and sub points. They break the monotony.

Internal linking

Search engine optimization (SEO) is the latest craze. Post highest amount of links online which will direct traffic to your website. It will naturally increase your search engine ranking.

Simple vocabulary and short sentences

Short and crisp sentences keep the reader involved and interested. Keep the vocabulary simple yet rich, matching your target audience. People fail to read long sentences on the web and comprehend the meaning. They also lose attention. So keep sentences simple and short.

Following these few simple tips could actually make your web content appear great.

Tags: Attractive Web, , , , , , Latest Craze, Legible Text, Misleading Content, , , , Poor Quality, , , , Text Matter, , ,

07 Feb 10 Different Tools of Online Marketing

The older the net is becoming the louder the noise about online marketing is getting. Everyday new tools are being found and used, and old tools are getting discarded and forgotten. This made me wonder about the nature of online marketing, which I think is nothing if not organic.

It all started small, but soon it became a force to reckon with, and then online marketing became “the thing” for business. Every new finding, new idea, new invention, and new way of doing things is significantly affecting the nature of online marketing. At present, a marketer uses the following tools to promote one’s business on the Internet.

Various tools of online marketing

  • Text Ads
  • Banner Ads
  • E-mail marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Pay Per Click advertising (PPC)/ Cost Per Click advertising (CPC)
  • Pay Per View advertising (PPV)
  • Cost Per Action (CPA)
    • Affiliate marketing
    • Lead generation
    • Sponsored blog posts
    • Sponsored forum posts
    • Facebook, MySpace, and other social networking pages
    • Digg, StumbleUpon, Reditt, and other social bookmarking tools
    • Yahoo, Google, MySpace, and other groups
    • Blog directories
    • Website directories
    • Article marketing
    • Video marketing
    • Press release submission

As you can see, marketers are spoiled by choices, which at times are good, but most of the times are not. At least, I feel so. I believe in the school of thought that says too many choices cripple the decision. But at the same time if these tools are put judiciously to use, one can get amazing results. I have shown you both side of the story, the decision is yours which one to use and which not to. If you feel you can handle all then use all.

Tags: , , , , , , , , , , , , , , , , , , ,

The best DSL providers offer both reliability and speed.

Low cost and high quality provided by the top Website Hosting providers.

Meet Michael Fertik with Reputation.com.