You do not get enough space to write 500+ word long sales letter when asked to write a PPC ad for your client, or even for your business. The space is limited, and to make profound impact using that space, you will need to be clever with the words. Just arranging any words, I know you call it a sentence, will not cut it for a PPC market in 2010 and beyond. It has become fiercer. You need to be creative, and have to think out of the box; rather, deny the existence of the box itself.
The tips I am going to share below will help you in that.
These are some key rules of writing PPC ads. Do not tamper with any of the above. You will soon see the result.
Tags: 1000 Pieces, Active Voice, Ads, Apple, B2c Customers, Converts, Enough Space, Existence, Hook, Money, Nike, Passive Voice, Ppc, Profound Impact, Recognitions, Wholesaler, Writing Tips
Grammar is your friend, not an enemy. Respect it as you would respect your friends. A proper use of grammar and punctuation rules will make your writing beautiful, and easy to understand. Having said that, I must say that I am not a strict grammarian, so I believe you can tamper with the grammar at times, but to that first you need a good command over it. You guessed it write, if you did, this post is about grammar.
These kinds of sentences make your writing forceful. You do not crawl, dictate or order. You just say what it is in a natural way. You do not intimidate people, you just say your things and let people think based on that. There is no offensive or defensive stance on either side.
The prize for blogging was won Jack.
Or
Jack won the prize for blogging.
Which one of the two sounds more powerful? Indeed, it is the second one. When you use active voice, you make your subject do the work, but if you resort to passive voice, you ask your subject to lie down on a couch and let the object of his action do the work.
Adjectives can be alright, but adverb is strict no-no. The excess of any of these two will make your text look boring, very badly boring. Did you see that boring was okay but very badly boring was not?
Are you not sure whether it should be there or not? Cut it! William Strunk Jr. will love you for that. Did you ask who is he? Well, you need to read The Elements of Style and ask countless English writing people to know who he was, meanwhile, just follow the advice and leave it when in doubt.
If you cannot create a sentence that reflects grace than do not attempt to create one! Well, did I sound like William Strunk Jr.? Then I succeed. Jokes apart; I mean to say that you should avoid creating any clunky or confusing sentences. To find out if your sentence is confusing or not, make your friend read your piece.
Tags: Active Voice, Adjectives And Adverbs, Adverb, Beautiful, Confusing Sentences, Couch, Declarative Sentences, Defensive Stance, Elements Of Style, English Writing, Friends, Grammar And Punctuation, Grammar And Punctuation Rules, Grammarian, Jokes, Kinds Of Sentences, Passive Voice, Two Sounds, When In Doubt, William Strunk Jr
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