09 Nov 10 PPC Ad Writing Tips
You do not get enough space to write 500+ word long sales letter when asked to write a PPC ad for your client, or even for your business. The space is limited, and to make profound impact using that space, you will need to be clever with the words. Just arranging any words, I know you call it a sentence, will not cut it for a PPC market in 2010 and beyond. It has become fiercer. You need to be creative, and have to think out of the box; rather, deny the existence of the box itself.
The tips I am going to share below will help you in that.
PPC ads writing tips
- Do not be verbose. Sometimes saying less actually creates more impact. What could be more effective than Nike’s Just Do It, and Apple’s Think Different?
- Add powerful call to action in the body of a PPC ad.
- Do not use your PPC ad as a sales engine. It will prove to be very ineffective sales engine. I would recommend you to use it as a hook to pull visitors to your website. The single goal of your ad should be to make visitors click the ad. Leave rest on your website’s copy.
- If you are a B2B wholesaler, use the order size so that people looking for one piece do not click and waste your money. You can say something like, minimum lot: 1000 pieces, or no retail inquiry, etc. Including lot size is a nice strategy to keep B2C customers from clicking your ads.
- Write multiple versions of a PPC ad, and send all live, do the testing, and keep the ones that converts well.
- Use action words and active voice. Do not use passive voice in your PPC ads. It will not get you desired result.
- Flaunt awards and recognitions, if they matter to end users.
These are some key rules of writing PPC ads. Do not tamper with any of the above. You will soon see the result.
Tags: 1000 Pieces, Active Voice, Ads, Apple, B2c Customers, Converts, Enough Space, Existence, Hook, Money, Nike, Passive Voice, Ppc, Profound Impact, Recognitions, Wholesaler, Writing Tips
24 Sep 09 5 More Ways to Improve Your Writing Part-V
Grammar is your friend, not an enemy. Respect it as you would respect your friends. A proper use of grammar and punctuation rules will make your writing beautiful, and easy to understand. Having said that, I must say that I am not a strict grammarian, so I believe you can tamper with the grammar at times, but to that first you need a good command over it. You guessed it write, if you did, this post is about grammar.
Write declarative sentences
These kinds of sentences make your writing forceful. You do not crawl, dictate or order. You just say what it is in a natural way. You do not intimidate people, you just say your things and let people think based on that. There is no offensive or defensive stance on either side.
Use Active voice
The prize for blogging was won Jack.
Or
Jack won the prize for blogging.
Which one of the two sounds more powerful? Indeed, it is the second one. When you use active voice, you make your subject do the work, but if you resort to passive voice, you ask your subject to lie down on a couch and let the object of his action do the work.
Check adjectives and adverbs
Adjectives can be alright, but adverb is strict no-no. The excess of any of these two will make your text look boring, very badly boring. Did you see that boring was okay but very badly boring was not?
Cut it
Are you not sure whether it should be there or not? Cut it! William Strunk Jr. will love you for that. Did you ask who is he? Well, you need to read The Elements of Style and ask countless English writing people to know who he was, meanwhile, just follow the advice and leave it when in doubt.
No clunky sentences, please
If you cannot create a sentence that reflects grace than do not attempt to create one! Well, did I sound like William Strunk Jr.? Then I succeed. Jokes apart; I mean to say that you should avoid creating any clunky or confusing sentences. To find out if your sentence is confusing or not, make your friend read your piece.
Tags: Active Voice, Adjectives And Adverbs, Adverb, Beautiful, Confusing Sentences, Couch, Declarative Sentences, Defensive Stance, Elements Of Style, English Writing, Friends, Grammar And Punctuation, Grammar And Punctuation Rules, Grammarian, Jokes, Kinds Of Sentences, Passive Voice, Two Sounds, When In Doubt, William Strunk Jr
Gossimer Press Releases
- Gossimer Puts Indian Domain Extensions Up for Sale February 21, 2010
Gossimer, the fastest growing domain name registration and web hosting company has announced a sale on Indian domain extensions. During the promotion period, domains ending with .in will be offered at discounted price. [PR.com] […]
- Gossimer Unveils a New & Improved Payment System February 14, 2010
The Melbourne-based (Florida) web hosting and domain name registration company Gossimer has announced the inclusion of three more payment options in its system. From today the customers and the web hosting resellers can use AlertPay, WebMoney, and Liberty Reserve to pay for the domain registration as well as web hosting services. Gossimer already offered Pay […]
- Gossimer Has Opened Its Treasure Chest for Webhost Resellers January 16, 2010
Gossimer, the fast growing domain name registration and web hosting company has yet again opened its door of their reseller program. This program offers a comprehensive web hosting product portfolio for resellers and resellers of Gossimer’s resellers. [PR.com] […]
- Gossimer Invites Customers to Try Digital Certificates for Free January 2, 2010
Gossimer, the fastest growing domain name registration and web hosting company is offering 21 days free trial on digital certificates. This trail will allow webmasters to understand the role Https plays in building visitors’ confidence in their website. [PR.com] […]
- Gossimer Announces Special Domain Name Registration Deals December 25, 2009
Gossimer, the fastest growing domain name registration and web hosting company has announced a special deal on 12 top domain extensions and that includes some CTLDs as well. This promotion is available on the registration of new domain names, and you can register as many domains as you want. [PR.com] […]
- Gossimer Announced a Transfer-in Domain Promotion to Allow Customers to Consolidate Their Domains Into One Account November 7, 2009
Save money on domain name transfer to Gossimer. Gossimer is currently running an attractive promotion on domain transfer-in that will save a lot of money for the domain portfolio builder. You can transfer as many domains as you wish under this promotion. [PR.com] […]
- Gossimer Became Reseller of the Month for October October 17, 2009
October brings another piece of good news for Gossimer. The fastest growing web hosting and domain name registration company has been chosen as the Reseller of the month for October by ResellerClub. [PR.com] […]
- Gossimer Offers One Year Free Extension on Domain Transfer October 3, 2009
Gossimer, the fastest growing domain name registration company, is offering one year free extension with every domain name transferred to its system. This service when coupled with other services puts Gossimer in the position of price leadership. The company offers the most economic rate for domain name registration and webhosting services. [PR.com] […]
- New Deals Make Gossimer Bigger, Better and Smarter October 2, 2009
October is going to be hot with offers, extended support, and enhanced serviceability, as Gossimer has acquired HiTek Networks, and launched new and improved Support desk. The web hosting world is abuzz by the two important developments in Gossimer. [PR.com] […]
- Gossimer Offers Unlimited E-mails for $1 September 28, 2009
Gossimer, the fastest growing domain name and webhosting company, has announced a no-upgrade “The Ultimate Email Plan” that will give the buyer an access to unlimited email accounts for just $1/month. [PR.com] […]
Gossimer Promotions and Announcements
- TechSupport Notifications February 28, 2010
Technical support information and notifications […]
- PHP4 Discontinuation - 18th September September 7, 2009
As announced earlier, PHP4 will not be supported on our Linux Hosting Servers from the 18th of September, 2009. Please pass on this information to your Customers and Resellers to ensure that they can update their websites to work with PHP5. […]
- .CN Launch - Coming Soon August 16, 2009
We are glad to announce the launch of .CN - the most popular and fastest growing ccTLD worldwide. The .CN domain extension has seen an exemplary growth since its launch throughout the world. Earlier this year, .CN crossed over 13 million registrations to become the second most registered domain extension after .COM. Moreover, with China now representing the […]
- Live Chat Product Discontinuation - Moved to 18th August August 16, 2009
Based on feedback that we received from several Resellers, we have decided to postpone the Live Chat discontinuation to the August of 18th, 2009 at 12:30 UTC. From the 18th of August, it will not be possible to purchase new Live Chat packages but exisiting packages will continue to function normally. […]