We have come a long way since we first started typing words and sentences for the website. The novelty factor associated with reading “free content” has long been overspent. People now get free content delivered to their mails in tons. Even the use of keywords in all types of tags has long passed its “use by date” mark.
In 2011, SEO and writing is going to change big time as the rules of SEO game has changed and so has the readers’ mindset. People have stopped paying attention to copy that looks crappy, as lot of bad content has been littered on the Internet.
Not just the search engines, but users even are a lot more conscious of the value your content adds to his or her life, and after the introduction of snapshot feature in Google SERP, it has become more difficult for badly written content to make its way to the customers’ computer. Even when it gets a chance to get there, they are quickly thrown out.
So how to make a content interesting both for people and machine?
To make your content interesting for your readers you need to do the following:
- Use the language that your visitors converse in.
- Provide them the value they are looking for.
- Do not just write anything. Do a research before delving into the actual writing process.
- Read blog comments, forum posts, and watch YouTube videos to see what your customers are getting and what their requirements are.
Following the handful of tips given above will take your writing business to all new height, but how to make the same content accessible for machines (search engine bots).
If you are new to the field then the fact that you have to write content for machines as well may make you cringe, but this is what we all have been doing since always in the name of SEO content. We have been working to satisfy the needs of machine, so that it could display our websites when visitors come searching information on the topic we are writing.
To make your content standout with machines you need to do the following:
- Do not write for the machine. Even it does not want anything to be written exclusively for it.
- Place important keywords and other related terms at appropriate places.
- Do not go overboard with optimization.
- Write with audience in mind and SEO should be the secondary thought.
Content written for the two groups that we talked about above should not be mutually exclusive. You need to write content that meets the needs of both of them. This is not very difficult, all you need to do is practice.
Tags: Big Time, Converse, Cringe, Forum Posts, Game, Google, Handful, Keywords, Mindset, Paying Attention, People, Search Engine Bots, Search Engines, Sentences, SEO, Serp, Snapshot Feature, Standout, Watch Videos, Writing Process
In a research conducted by Mediamark Research & Intelligence, it was found that more males than the females are using e-book readers in the United States. Why is it so? Why despite women being more into books and reading are not using electronic book reading devices? And why male members of society who read less than their female counterpart reads (or buys) more e-book readers?
The possible explanation to this could be their (male members) love for the gadgets or say everything that is electronic. And may be (here I am guessing), the men’s love for gadgets has put the other half of their life away from it. After all, it is the matter of attention: who is paying attention to what.
Research findings
- 56.3% of e-book are men, where as female constitutes the rest 43.7% of the readers.
- Adults aged between 35-54 are 20% more likely to buy an e-book readers.
- 87% of the e-book readers have annual household income of more than $100,000.
- 11% of the e-book reader are more likely to own their home in comparison to average US adult.
- 111% are more likely to have a graduate or post graduate degree than average American.
The study should also have concentrated on finding the following:
- How many e-book owners actually read books on the device?
- How many hours do they spend on reading anything on the reader?
- How does owning an e-book reader have affected their reading habit? Have they started to read more or got so intoxicated by the device that actual reading has gone down?
The result will then give the actual figure of e-book readership. The current study has just given a figure of how many people own an e-book reader.
Tags: Adults, Amp, Book Readers, Book Reading, E Book Reader, Electronic Book, Female Counterpart, Females, gadgets, Graduate Degree, Household Income, How Many People, Intelligence, Male Members, Mediamark Research, Paying Attention, Post Graduate, Readership, Reading Devices, Reading Habit, Research Findings, United States
An economic downturn doesn’t always spell disaster for small business.
Of course if you aren’t paying attention to the news, nothing can probably save you. But if you are watching your balance sheet, reviewing spending, and accounts receivable, and looking for ways to cut unnecessary costs you’ve got part of the idea under consideration.
It’s probably also good time to cut back on advertising and marketing – NOT!
There is no better time than now to build a new website. It’s easy. It’s affordable. Carpe diem. Seize the day.
This depression won’t last forever and there is no better time to profit from it than now.
Your competition is dropping like flies. They can’t pay their bills. They are laying off talented employees and closing their doors. You can acquire their liquidated inventory for pennies on the dollar. Their customers already know you and are looking for someone reliable to do business with.
But how to get the word out without spending those dollars that are more precious than today ever?
Media and print are the expensive dinosaurs of yesteryear. They went the way of brick and mortar stores when the internet exploded into our lives.
It’s never been easier or more affordable to build a website. Gossimer offers 3 Website Builder packages rich with marketing features.
Email marketing, search engine optimization, e-commerce – these are all smart ways to drive new customers to the front door without spending the big bucks.
“But,” says the senior partner, “We can’t afford a programmer and all that expensive equipment.”
That’s when the light bulb goes off. He thinks of his grandson, the computer nut!
In days it’s all agreed to. Grandpa is paying for college anyhow. And grandson is helping with the business he will someday inherit by putting up the fresh new website with the “What You See Is What You Get Products” by Gossimer.
Innovative and creative ideas have kept them in business for the past 75.
And that’s how to keep the family business alive for the next 25!
Tags: Accounts Receivable, Array, Better Time, Brick And Mortar, Brick And Mortar Stores, Carpe Diem Seize The Day, Computer Nut, Diem Seize The Day, Dropping Like Flies, Economic Downturn, Gossimer, Light Bulb, Marketing Search Engine, Paying Attention, Pennies On The Dollar, Search Engine Optimization, Senior Partner, Talented Employees, Unnecessary Costs, Website Builder, Yesteryear
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