Content has to be powerful

Newsletter is totally dependent on its content and its relevance. Know what you wish to say, followed by the art of saying it. Know what you wish to convey in a specific month of the year. Suppose you are a restaurant owner and you wish to promote your mocktails during summer, then convey the same in that month’s newsletter. Pick up a topic each month and relate it to your product or service.

Know your audience

Define you target audience before starting with your newsletter. Know demography, psychographic construct of you audience. Knowing more about them will help you to develop content of the newsletter while keeping tone, manner, and mood of the newsletter apt. Suppose you are selling an anti-ageing crème to the middle aged women, you should know how to approach them, what should be your style of communication and the like. You can’t afford to lose their interest because of inappropriate style.

Claims come with research

Don’t make big claims without supporting source of facts. Do ample research before making statements. This way you will not land up into problems too. Include facts, statistics, graphs, expert opinions, quotes supporting your research. Such data always build credibility. But don’t forget to mention the source.

Interesting heading

It’s good headlines which instantly draw attention towards the newsletter. Make sure the headline is extremely hard hitting and catchy, evoking curiosity. To make newsletter easy to read break the content into few paragraphs with sub headings.

Audience friendly lingo

Make sure your newsletter has audience friendly, easily comprehensive language, which people can relate to. Avoid technical jargons, too long sentences.

Proofread is important

A newsletter filled with grammatical errors, spelling mistakes is highly avoided. Apart from the writer, ask someone else to do the job. Mistakes show writer’s lack of concern, interest, and unprofessionalism. If a brand is laughed at, it is hardly taken seriously. So avoid this.

Now get started with it.

Telephone interruptions

We hardly consider how much time we waste on telephonic conversations each day. Many of us are quite glued to our phones and don’t even realize how we waste a potent portion of the day conversing on phone. While working keep your phone either in silent mode or switch it off. It’s a big interruption while working.

Extended lunch breaks

While working at office, lunch is definitely not just a matter of eating, but also unwinding oneself. At the same time, extended lunch break filled with gossiping can actually prove to be a serious hazard. Keep lunch break relaxing, but not too addictive that you wish to carry it on and on for hours.

Frequent coffee or smoke breaks

At work place people are often seeing taking too frequent tea, coffee and smoke breaks. These are highly addictive and time wasters. You may think it’s a great way of unwinding yourself, but when done too frequently it’s more like a bad habit. You may end up socializing during these breaks and wasting lot of time.

Small naps are never small

People are often seeing taking small naps in-between work. But in reality they are hardly small ones get extended and definitely waste lot of time. They are addictive too, you may soon start regular naps. Rather than taking naps in between work, try to finish work first and then sleep with a relaxed mind.

Socializing on the job

People often socialize too much at work place, indulge into gossiping and waste big amount of time in a day.

Television watching

Television is one addictive medium, which results into severe time wastage. If you wish to watch something particularly on television, make sure you watch it only and don’t keep the television on for extended long hours. It results into huge time killing.

Social networking websites

These days a major chunk of the professionals, students, even home makers devote a large portion of their daily schedule in social networking websites like Twitter, Facebook, Orkut, Hi5, MySpace and the like. They are highly addictive and cause serious damage to work schedule.

Poor planning
Ill planning of daily schedule or inability to set priority of work can land one into grave problem. Start planning your daily work, set a priority ladder of most important work towards least important ones. Work on the same, accordingly.

Multi tasking

Don’t try to juggle between too many works. Work on a specific job at a time. Too many works at a time can distract you from your goal and shared attention results into average quality work.

In 2011, SEO and writing is going to change big time as the rules of SEO game has changed and so has the readers’ mindset. People have stopped paying attention to copy that looks crappy, as lot of bad content has been littered on the Internet.

Not just the search engines, but users even are a lot more conscious of the value your content adds to his or her life, and after the introduction of snapshot feature in Google SERP, it has become more difficult for badly written content to make its way to the customers’ computer. Even when it gets a chance to get there, they are quickly thrown out.

So how to make a content interesting both for people and machine?

To make your content interesting for your readers you need to do the following:

• Use the language that your visitors converse in.
• Provide them the value they are looking for.
• Do not just write anything. Do a research before delving into the actual writing process.
• Read blog comments, forum posts, and watch YouTube videos to see what your customers are getting and what their requirements are.

Following the handful of tips given above will take your writing business to all new height, but how to make the same content accessible for machines (search engine bots).

If you are new to the field then the fact that you have to write content for machines as well may make you cringe, but this is what we all have been doing since always in the name of SEO content. We have been working to satisfy the needs of machine, so that it could display our websites when visitors come searching information on the topic we are writing.

To make your content standout with machines you need to do the following:

• Do not write for the machine. Even it does not want anything to be written exclusively for it.
• Place important keywords and other related terms at appropriate places.
• Do not go overboard with optimization.
• Write with audience in mind and SEO should be the secondary thought.

Content written for the two groups that we talked about above should not be mutually exclusive. You need to write content that meets the needs of both of them. This is not very difficult, all you need to do is practice.

Keep it simple and relevant

Simplicity is the key to success of web writing. Unless your message is well comprehended by all, the whole purpose of writing will go in vain. Keep it simple yet strong, crisp yet impactful, creative yet relevant. No one is interested in reading pages after pages, so keep it short but powerful, including all important things you wish to communicate to your visitor. You can’t beat around the bushes and for the sake of creativity commit the mistake of losing focus. Stick to your topic, stay relevant.

It should be informative

Often web contents are seen repetitive, vague, and lacking concrete substance. But if a website is not informative, doesn’t convey anything meaningful even a good style of writing can go wasted. So, know what all to be included, what are the important points and include them all. Don’t beat around the bushes.

Make it tightly knit and avoid disconnection

Structure your write up properly, in a smooth flow moving from one thought to another. One sentence should be well connected to the next, but shouldn’t convey the same thing. A well-knit writing with a smooth flow will make reading pleasurable and beneficial for the reader. There shouldn’t be any disconnection. Many writers often use too many conjunctions to make the write up well-knit. But conjunctions show writer’s weakness. Instead, you may change paragraphs to convey different things.

Next time keep these few simple tips in mind while writing web content. It will be easier for you to craft captivating and effective web content.

Here are some popular ways of celebrity promotion on Internet.

Own a Facebook page

There’s no other social networking site as powerful, as popular as Facebook. To reach out to the fans and keep them updated with the latest work a celebrity can own a page. It’s a great way to increase the fan and follower base. Just by putting a ‘like’ button the celebrity can achieve millions of followers. A celebrity can post his or her latest pictures, events to attend, achievements, recent offerings and work and all on his page, for the followers to cherish a piece of the celebrity’s life. A celebrity can also treat his fans and followers with regular status updates, reply to comments and frequent updates. It’s a great way to keep up the popularity high. One can do every bit of Facebooking from a mobile phone.

Twitter is magical

Twitter is one more platform to build up a huge base of followers. Twitter also offers high credibility by authenticating a celebrity with verified member status. Twitter is a great tool to let the world know what the celebrity is doing every moment, where he or she is heading to, what he is eating, whom he is meeting, what’s his plan for the day, whom is he dating and partying with. Such updates keep fans hooked onto Twitter, staying in touch with every bit of the celebrity. Twitter also allows celebrities to post personal pictures and upload posts immediately, even from mobile phone.

Blogging

Personal blog is one more personalized way of a celebrity to reach out to its fans and followers. Regular blog posts are a must to keep up the interest of its visitors. It’s like reflection of a celebrity where he or she can freely express his thoughts, ideas, goals, dreams – anything under the sun. Blogs are highly interactive as readers not only read actively, but also drop comments and come back regularly.

Before you show your loyalty to one and thrash the other one calling it a complete waste of money, I must tell you that neither of the two is wrong, and either of the two could be dangerous. It all depends upon your approach, and how you handle the tool. Let me throw some more light on the two schools to help you make informed decision on the marketing tool to use.

“Long sales page is what cut it for us”

This is the view of old school of marketing who believes in the power of mass media advertising, long sales letter, and multiple direct mail copies. Marketers subscribing to this school of thought believe in handling all the customers’ objection through a elaborate sales page. They are of the view that they get only one chance and limited opportunity to influence customers’ decisions, and they should use it to maximum.

Sales cycle is often shorter here. People either buy or they don’t from marketers of this school.

“We are close buddy. We will not sell you”

This is what the other camp of marketers believes in. Marketers swearing by “relationship first” maxim often lead you in believing that they have your best interest in their hearts, and no matter what they will not try to sell you anything. It is only when you have spent some time with them that they start recommending (read selling) products to you.

Sales cycle for this kind of marketing ranges from long to very long. People, because they trust this group, often buy more than one product from them.

Which side are you on?

So, which group of marketers do you belong to? The “long sales copy” one or the relationship one? As said earlier, there is nothing right or wrong about the either of the two. It all depends upon how you use it.

For me, I believe in both of them.

Prepare a structure for the article

Before you begin writing, you should create a structure of the article. When you undertake this exercise what you are basically doing is creating a skeleton which you will later fill with flesh, blood, and muscles. The structure of an article provides it a basic framework that will later be developed in a full grown article.

Divided the contents in subheadings

Once you know how your final article will look like, you need to divide your articles into sections and sub-sections using headings and subheadings for better readability. To break an article into sections and subsections apply the rule of thumb given below. The rule of thumb is: always put the important ideas into headings of an article, so that people know what individual paragraphs will talk about, and what the article, as a whole, is about.

Write down main points

Now it is time to add some flesh to the structure you have created so far. Under each headings and subheadings, write 2 or 3 bullet points that summarize the central idea of each paragraph, and which add up to make the complete paragraph.

That is it. You are done. Now only the filling up step is left, which could be done anytime, even after one or more breaks.

As said, the final step in the process is to write content beneath headings and subheadings using the main points (bullet points) that you have listed. By following this guide, you will be able to write good quality articles even when you take frequent breaks.

But, which social media is the marketers’ favorite when it comes to distributing marketing dollars?

In a study conducted by King Fish Media, Hubspot and Junta 42, it was found that LinkedIn is at the top of the chart, followed by Twitter and Facebook.

87% of the survey participant said they include LinkedIn in their social media strategy, and 12% said they are planning to add it to the equation. 84% marketers consider twitter when framing a marketing budget, while another 16% said they will add soon. As long as Facebook is concerned, only 78% use it, while 22% said they are planning to use this social media marketing tool.

Almost all the big social media websites featured in the list, but what was missing noticeably was MySpace. Well, it was not missing entirely, but seeing the success it once enjoyed, the current status is akin to disappearing for MySpace. A mere 9% people said they use MySpace, and same percentage of people said they will use it in future (See image for the complete survey data).

How much should one write?

This is an important question to ask. And the answer to this lies in the understanding of your consumer mental makeup because customer in every category has different expectation from the stuff they find during the research. You need to find for yourself how much your customers are going to read.

Provide them less

Do not give your customer everything she wants. Create a craving for more information by providing only what she needs at the moment is one way to keep your prospects coming back for more. Do not just go over and spill all you know on the face of the audience, your audience may not be ready for that. He may never wanted to get all those information in one go.

Do not outstay your welcome

As there is an entry door, there is an exit door as well, and a smart person knows that, and he uses both doors at appropriate time. He understands that no matter how smart, cool, entertaining, or “fun to be with” guest is, people get bored if he does not leave at the appropriate time.

You should learn to do the same with your words. You need to teach them how to leave and at what point. Your words and the wisdom you are sharing with your audience should not outstay the welcome.

Take, talk, and talk, and people will die of boredom

This happens in a party, it happens at home, and it happens in copywriting as well. People cannot stand a constant chatter — not unless you are the most hilarious or knowledgeable guy in the whole universe who knows one thing and everything — therefore, you need to learn to keep your paragraph shorter, and paragraph way shorter, which should culminate in making the whole piece an inch shorter than customer wants.

Always remember, the only way to keep your customers engaged is to keep them craving for more. This could only happen if you know how much to speak and when to speak.

The country to come at second position was Brazil with 20.5% twitter users, and number three was taken by Venezuela (19%). The rising penetration of twitter in Venezuela is attributed to the joining of Venezuelan President Hugo Chavez. In just couple of month of his joining, twitter user base in Venezuela grew by 4.8%.

India, Malaysia, and New Zealand made up the bottom of the list with 8.0%, 7.7%, and 7.5% twitter users, respectively. See image for detail.

Even the brands loyal have claimed to have stayed away from purchasing their favorite brands. In March 2010, more than 50% said that due to the recession, they did not buy the brand they wanted to.

The categories that were already on the fall, before recession, did not see much of a change, but categories in which brand loyalty was paramount got hit by the recession. Apparels, OTC, and Health and beauty products saw the major decline. These are the categories that had most brand loyalty. See image above for detail.

Shifted to cheaper brands

While answering a question about what the consumers buy if not their preferred brand then they revealed their trading down behavior as well. Coupons, discounts, and freebies were said to be on the decisive factors in preference setting. See image for detail.

Time management tips for freelance writers

Tip 1: Fix schedule for each client

The very first thing a freelance writer can do to manage time is to set a schedule, client-wise. Let’s say you have three full time clients and one or two one-time clients. Fix one proper time for each permanent client and keep one-time projects floating in between them. For instance, you can work from nine to eleven on Client A and then from one to three on Client B and from four to six on Client C, and keep the other one-time projects floating in between them depending upon when you get time. Do not follow my two-hours to one client timing. You can vary the duration of work according to the amount of work given to you.

Tip 2: Make a weekly list of articles to write

If you have a permanent client who needs so many articles each week then you should take one day out, probably Saturday, to make a list of articles’ titles that you should write in the coming week. This will save you a lot of time cracking an article idea at the time of writing.

Tip 3: Use Word 2007 for blogging

I am writing this post using blog feature of Word 2007. This is very handy. You can use it to write and publish blog posts. All you need to do is add accounts using XMLRPC link to the client’s blog. IF you do not have word 2007 then you can also consider using other offline blog editors. It will save a significant amount of time.

Tip 4: Install Clutter Cloak

On computer, it is quite easy to get distracted, and it is equally easy to save yourself from distraction while writing. You can save a lot of time by installing clutter cloak or any other similar application on your computer.

There are many more things that you can do to save yourself the horror of missed deadlines. Stick to these and see the improved performance.

Why List post?

1. 1. List post is scannable: People find it easy to scan through the list post. And ability to scan (or read) a post quickly is one of the major goal of your visitors. There are so many things on the Internet putting demand on their time that they do not afford to go through a heavy post, and that is where a list post steps is.
2. 2. It works as a great source for reference: An all-encompassing list post is often bookmarked by the reader for future reference. Readers often come back to the bookmarked list post to see the information they seek. This way a list post will build a possibility of repeat-visit in your blog.
3. It adds up to your resource list: If you have succeeded in creating a timeless list post then you can add the URL of that list post in the resource box so that new users can benefit from that. A good list will provide depth to your resource box, which in itself is a big reason why someone will come to your blog.

These are three core benefit of a list post. How else do you think a list post helps a blog? Tell everyone reading this blog, why you think a list post is necessary. I know everyone can come up with different exciting ideas. Waiting to hear from all of you.

Other findings of the survey

• 9 out of every 10 Indian (86%) think they are responsible for the safety of food they eat.
• 6 out of 10 think it is on the food manufacturers to provide food that is safe.
• 8% people interviewed think its retailer who should be responsible for food that is safe to eat.
• Government was found to be the most trusted entity in terms of safe food.
• Most of the Indians believe that the food grown in the country is safer than food imported from outside.
• 73% people believe that some countries provide safer food than other countries.
• 42% (6 out of 10) said they actively buy local grown food to support local farmer or producers.
• 19% believe that locally grown food are good for their health and the health of their families.

In the absence of sample size and sample mix, this study should be taken with caution. I am not sure how deep in Indian villages did the surveyors went. In the absence of which trusting these numbers is quite hard.

Why?

Because you have not so degenerated to be sold in the mass market as commodity.

Why then there are job fairs?

Well job fairs are there to help companies fill their vacant positions by paying less salary to those who are able and unemployed. It has nothing to do with your welfare. A company who rent a booth in any career or job fair is the one that either do not have quality jobs to offer or they want really cheap employees for those jobs that is why they go to such fairs and purchase employees at a wholesale price.

In a job fair, a company is looking for someone who is qualified but not in job. These people come cheap and do a good work once hired. It’s cheap and best!

I am suggesting you against going to a job fair, unless you are too desperate to land up in any job in the world because you will never get what you deserve.

Job fair is a whole sale market organized for the benefit of the buyers, which in this case is a company. Do you know of any wholesale market where a seller gets the benefit (good price)? It is the buyer who benefits from purchasing in a wholesale market.

Will you like to be traded like a commodity in the wholesale market, or will you work as a brand that deserves special attention and special pricing? The decision is yours.

Well, you have to think up a great domain name.  Your domain name is important, so you don’t want to take this one lightly.  Your domain name helps to register your unique brand with your users, and search engines, and is the beginning of the description of your website.  You want to pick something short and relevant, that’s also easy to spell and remember.  This way you’re more likely to gain memory recognition from your users, and anyone searching a web page is less likely to misspell your domain on Google.

Now that you’ve got a good domain name, you need somewhere to host that domain.  There are a variety of website companies that offer such services, for a nominal fee.  You’ll have to pay for registration, as well as maintaining that domain name every year.  While you’re purchasing the name, you’ll also want to look into data storage, as you have to have storage in order to put anything on your website.

Most companies that offer domain registration also offer data storage plans.  All have varying levels of cost, and you’ll have to factor in your companies needs when deciding which service is for you.  Factor in how much data, including photos and media you want to store on the page.  You also need to think about what sort of traffic you will be expecting.  Exceeding your traffic bandwidth is usually penalized by extra fees being charged to your account, so think carefully.

Now that you’ve got the site, remember that your engaging content is what’s really going to drive traffic.  Making the page available isn’t even half the battle.  Building a page that people legitimately want to visit is the real war.

Now internet advertising consists of making a social networking presence.  You need to have a blog, Facebook, Myspace, and Twitter account, to really make your company known.  So first things first, set up a company blog.  This will be a resource to write about the goings on with your corporation, and provide insightful social commentary on culturally relevant news.  So you want a decent writer who can write regular, engaging content.

Now you need Myspace and Facebook accounts.  Both are essentially the same, just with minor differences.  Keep the page professional, and a resource to sell products and ideas as well as provide news.  Myspace has been in decline, so that doesn’t have to be as big of a priority.  But at the moment Facebook has been holding strong, and could end up being a great interface with your customers.  Listen to them, and communicate with them.  This way you can learn what selling tactics will work, and what your customers expect from you.

Finally, the Twitter account.  This will probably be the most important, because here is where the most people are going to turn for news and information regarding your company.  Linking a blog with your Twitter and Facebook accounts will create a wealth of resources to contact your customer base, and do your own free research into what they expect.  You grow name recognition, and also get a great customer data tool, all rolled into a few easy to use websites.

In this article, I have tried to provide a workable “feedback seeking system” which you can use to get a proper feedback. You can also modify the system, if you feel something is missing.

Step 1: Define your feedback goal

Why you want a feedback and on what? The answer to this question matters a lot. A generic feedback like, “all is good” or “there is some problem here and there, but the rest is good” will not do any good. Set a target for why you want a feedback. If you have written something then the feedback you can seek could be related to your writing style, coherence, grammatical and punctuation errors, or overall understandability. You can subdivide your work in this way and ask for feedback about the particular thing you want to know.

Step 2: Qualify your feedback source

Do not seek feedback from anyone and everyone. It will do no good. A proper feedback should come from a qualified source. Ask your senior, your client, your boss, your teacher, or anyone who is more qualified than you are on the subject for the feedback. A washerwoman’s feedback on the structure of your SQL database will serve nothing.

Do not ask your family or the closest friend who knows everything about your project for the feedback. Good or bad, it will never give you the feedback that you can use.

Step 3: Ask targeted question

Ask questions relevant to the feedback goal you set in step one. Do not pose generic question, as it will not fetch desired answer. Ask a targeted question and listen patiently for the answer.

Step 4: Promise anonymity

If feedback sought is for something or someone else then assure your source that his or her identity will be kept hidden if he or she wishes to do that. And if the feedback is about you then tell the feedback source that his or her honest opinion will not tarnish your relationship. This is very important.

Conclusion

Do not lose heart if you do not get positive feedback from all quarters. No matter how smart your source is, he or she can still be short-sighted or wrong. Show confidence in your ability.

It will not be wrong to say that the online media is more or less an action media from where we gather information and put to our day to day use.  Therefore, the content produced for this media should be different from the content produced for any other media.

Nature of online content

• Instead of reading each word people tend to scan through the material they see on the screen. Hence, the article should be easily scanable. We need to break an article into sub-headings and supply bullet points to make the article easy to read.
• Do not use impersonal pronouns like one, someone, they etc. Use ‘you’ instead of he, she, or one.
• Use conversational language, and do not beat around the bush. Be direct.
• The attention span of individuals surfing net is quite divided; therefore, supply images, tables, and lists to make the article easy to read.
• Holding readers’ attention is the key. And the lighter the article will be to the readers’ eyes the more time they will spend scanning the article.
• You just have ten to fifteen seconds to grab the readers’ attention. So the opening sequence should be powerful.
• The title of your article should build curiosity, which the content of your article should satiate.
• Do not use close- ended assertive questions in your titles which could be answered in ‘yes’ or ‘no’.

The web is a participatory medium. And your article is a way to start a conversation. Do not provide all the answers, leave scope for discussion. The more people will interact with you, the more involved they will become. This is how we build community on the web.

Fear of unknown

Being afraid of things that we do not know is quite natural. It is human to be afraid of things that we do not have any knowledge about. Each one us has this fear. This fear is natural, but it tastes sour when it starts intimidating and thwarting our development. When a newbie faces this fear he freezes, but when a seasoned professional faces this fear he deals with it.

Fear of not earning much

This is the fear that has stopped many deserving men and women from achieving what they always wanted. Having a financially stable life is everyone’s desire, but if this desire is pushing you to get everything quick and now then you should stop to think. You will get what you deserve, but not now. It will take some time. We all have to start small.

Fear of not getting enough work

This fear is related to the fear we discussed above. Not having enough work to justify the career change freezes the new entrants. When starting out you may not get enough work, but as you establish yourself in the field, you start getting works.

Fear of not getting recognized

People in general seek recognition from family, friends, and neighbors. They want their jobs to be recognized and respected. For undeveloped mind, freelance writing may not be a career to respect, and sadly most of the people have that. This thing keeps many from opting for this career, despite all its lucrative benefits.