A proactive effort

Instead of just posting your resume in a job portal and sitting back in a relaxed mind why don’t you become little proactive and design a website or online portfolio blog of yours, where recruiters can come and take a look of your work, get an idea of your skills, goals and personal contact information.

Narrow your options of search

Make sure you upload resume and look for a job only in a website which has good narrowing options by criteria like – by region, by industry and experience, by job titles. You may super narrow your search by criteria like – salary expected, job designation, company names etc. Filtering and refining job search will help you to find better job offers.

Visit company websites directly

Instead of just applying to a given job opening and sending resume, get little proactive. Shortlist some best companies where you would love to work. Now visit that company’s website, target that company and check their career/job opening page. Check out the current vacancies. In case the company is hiring send your resume to the given address. Else, you may write to the human resource manager. Company pages may ask you to fill up a form, detailing your profile for their future reference. If the company is not hiring at present, keep coming back to it again and again to keep a watch.

Industry related websites

You may refine your job search by registering and following the desired industry related websites. You may find national or regional jobs posted in industry related websites, which you may not come to know otherwise. Individuals may post such jobs, hoping for getting response from a bigger pool of qualified applicants.

Job portals can be helpful

Online job portals can solve your problem by doing an extensive search. Recruiters will help you by matching your skills and experience with related jobs and bringing the same to you. You may refer to job portals like recruiterlink.com, onlinerecruitersdirectory.com, searchfirm.com and i-recruit.com.

Subscribe to job alerts

Most of the job portals have this feature of subscribing to their job alerts. You need to sign up in the site to receive email alerts about latest job openings. Or you may subscribe to RSS feeds. This way, even if you forget to visit the job portal regularly and look for relevant jobs, you will be reminded by frequent job alerts.

What are you waiting for? Get started, today!

The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.

Content

Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.

And do I need to tell you what a stupendously big e-mail list can do to your online business!

Conversion

What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.

The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.

Who said content is not important…huh!

Community

This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.

A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.

Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.

Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.

Who said organic community…?

The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.

Engage yourself

Increase the frequency of your tweets to remain in the eyes of fellow tweeters — out of sight, out of mind phenomenon works more here. Tweet often and tweet regularly, but do not ever cross the thin red line crossing which raises the red flag.

Spread your net

Keep on finding people to tweet to. Do not just tweet to people in your follower’s, find people to add to your list, but, do not start mass following. By doing so, you will be call in spammers who do not listen on twitters. All they know is clutter the twitter time line.

Join the conversation

Tweeting your content is good, but joining the conversation is even better. Read what others are saying, join the conversation, comment on the discussion, be part of it, spread the word, send DM (direct message), and get known. This will help you form a lasting relationship with fellow tweeters. People like you most when you talk about the stuffs they care — in this case, the stuffs they share.

Spread the news

Talking about yourself on and on may make you sound braggart, and talking about what others have to say make you sound influential. See what others are talking about and be the first to tweet about it. This will bring you on the forefront of your industry, and the leaders cannot help but look at you, and recognize you.

Get personal with @

Use @ followed by twitter’s account name to share stuffs with people you want to network with on twitter. This will get their attention. Send out only meaningful tweets using @, and do it sparingly. Overdoing will raise the barrier.

As you can see, finding a job on twitter is not like finding a job on job-search portals. It is about engagement here. You have to engage people first and then ask for a job. This may look like too much work, but it is not. And on top of it, it is highly rewarding. By engaging your prospects in talk, you have crossed half the distance, as talking to them let them know about you. If they like what they see, they will hire you.

Reason 1: To express what you feel

We express ourselves, we do it daily, and we do it in huge chunks. We talk about how we feel about certain government decision, certain blog, certain people, certain ideas, certain system, etc., but what about “what are you doing” questions? Well, twitter asks you this, and it gets all sorts of answers in maximum 140 characters. This is a great way to express yourself by giving bit-size information, rather than bearing the burden of need lot to say

Reason 2: To listen what others have to say

A good communication is the one in which you listen double as much as you speak. People will listen to you only when you will listen to them. It holds true with twitter communication as well. This tool help you listen to what people has to say, and to understand their point of view on the matter as well.

Reason 3: To strike conversation

Twitter is not Instant messaging (IM) service, but still you can strike conversation here, Use @your friend’s name to send a reply to what your friend has to say, or send a direct message (or DM them in twitter term) and begin the ping-pong game of conversation.

Reason 4: To know where is your friend

In most of the cases, your friend will tell on her own that where she is and what she is doing. If you are following your friend closely then I am sure she will tell you all about her there. As the news has come to me, twitter is going to allow geo-stamp (geographic location stamp) on the tweets, which means you can tell from where your friend has tweeted.

Reason 5: To sound knowledgeable

You do not need to be an Einstein to sound knowledgeable, you just need to be on top of the news, and what too is better than twitter in achieving that? Follow what you love most or what your peer group wants to hear from you and talk as if you own the information. Twitter can help you in doing all this.

Reason 1: To search what you need

Twitter is not just a micro-blogging platform, but it is a potent search engine as well. The keyword search tool of twitter is very powerful, and can fetch the result you are looking for in real time, for example, if you type #Movie 2010, Dallas in the twitter search, you will get all the results of recent tweets matching the word you entered. Check out advanced Twitter search or use the operators.

Reason 2: To filter the inflow of Information

Let’ face it. The amount of information produced on the Internet in one single day will require more than a lifetime to consume. You will have to born again 2 to 3 times to consume the information we produced in one day. This is what we call information overload, which confuses us big time and leave us paralyzed.

We need a filter, rather many filters, to make sense of the world around us. Twitter and tools based on its API help us filter the information without missing on the things we need to know.

Reason 3: To get breaking News

Reuters and Bloomberg are panting, and twitter is donning a proud smile of a winner who has achieved the goal faster. Breaking news reaches faster to twitter than it goes to any big media houses. Check out http://Twitter.com/breakingnews.

Reason 4: To know what others are thinking on a topic

Use # tag (keyword) feature of twitter to find out the opinions of people on a certain topic. See how people are reacting to the event or occurrence that matters to you.

Reason 5: Track a trend

Every day many trends and countless micro-trends come into and go out of existence. If you are an information junkie or a social scientist who wants to keep eye on what is happening in the world then nothing can help you as much as twitter will. Use #tag (keyword) to track what people are saying, doing, and talking about.