12 Mar 11 Are Canadians Shunning Digital World?
If a recent research report released by comScore is to be believed, this appears to be the case. Or does it indicate something else? A mere shift in the preference, not a complete change of plan?
The research found that, the year on year (YoY) growth of e-mail consumption(unique visitors) in Canada is negative between December 2009 and December 2010. In December 2009, 12 million Canadians used one or another form of e-mail sites, whereas, only 10 million did so in the same month in 2010, which is a 28% decline (see image below to see the e-mail site usage trajectory).
The research has suggested that not only unique e-mail viewership has gone down, but the e-mail engagement has significantly fallen down. The total visits to email websites from Canada has fallen in the fourth quarter of 2010(500 million) from its position in the same quarter in 2009 (650 million). The total visit fell by 18%
The time spent on e-mail sites has also seen a decline. From 5.9 million in the studied period in 2009, it has fallen to 5.2 million in the same period in 2010, which is 11% decline in e-mail minutes. (See the image below for details).
It is hard to draw any conclusion from the above data, unless overall activity of Canadian net users is studied. It might be possible that people have reduced the use of e-mail sites and substituted it with social sites (read Facebook). I must add here that Facebook has also unveiled its own email program ([email protected]). Could it be responsible for the shift?
Not very unlikely! What is your view on this?
Tags: 10 Million, Canada, Canadians, Conclusion, Consumption, Decline, E Mail, Fourth Quarter, Preference, Trajectory, Unique Visitors, Viewership
05 Jan 11 How to Shop without Exceeding your Budget?
Are you a shopaholic, who just can’t stop drooling over stuffs and stop temptation to purchase beyond affordability and pre-set budget? You are not an exception. There are many people who just can’t stop shopping, are too impulsive about purchase decisions without considering budget and eventually end up into bankruptcy. Here are few simple tips about shopping to your heart’s content yet not exceeding budget.
Prioritize your shopping list
Don’t shop randomly, without considering what’s more important and required to be shopped. Always keep in mind, first shop all those items which are absolutely necessary and are considered as basic needs. These can be basic food, basic clothes. Once your needs have been met, buy the things that you want to have a better life like better fashionable clothes, shoes with elevated heels. Always satisfy your wants when your basic needs are met, as a fancy dress won’t make much difference to your life if you don’t have bread to eat. So prioritize your needs. Buy what is essential first, then if you have extra money fulfill your wants and luxury demands.
Don’t buy with cards randomly
Credit cards often push us into the wrong practice of buying without considering the shopping budget, affordability and thus land us into financial crunch. Use credit cards, but judiciously. Know how much you purchased with your card and keep a limit for yourself. Know how much you can buy in a month with card and stick to it, since you have to pay back too.
Look out for discount shops
Don’t be too brand conscious or obsessed with buying from a particular mall or shop. Rather keep your eyes open, keep an eye on who is offering good discount. Visit those stores, who knows you may not even believe that you can be so lucky and change your preference forever. It will not only save a lot of money and help you to finish entire shopping within your budget, but may also change your preference towards shops and shopping practice. Even big brands offer seasonal discounts. Always look out for such lucrative offers.
Tags: Affordability, Bankruptcy, Better Life, Credit Cards, Extra Money, Fancy Dress, Fashionable Clothes, Financial Crunch, Heart, Heels, Lucky, Preference, Purchase Decisions, Set Budget, Shoes, Shopaholic, Shopping List, Stuffs, Temptation
