The core of marketing is same, regardless of the medium it usage, but the principle and tools changes with the medium. And with every new medium, rules and face of marketing also change, sometimes for better and sometimes for worse. This happened when newspaper came into being, it happened when the Radio was invented, same phenomenon repeated when television came along, and so did when the Internet hit the scene.
The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.
Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.
And do I need to tell you what a stupendously big e-mail list can do to your online business!
What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.
The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.
Who said content is not important…huh!
This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.
A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.
Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.
Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.
Who said organic community…?
The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.
Tags: Bankruptcy, Big E, Bike Brands, Blogs, Driving Force, E Mail, Face, Harley Davidson, High Quality, Internet Marketing, Mail List, Online Business, Online Conversion, Online Marketing, Paragraphs, Phenomenon, Principle, Quality Content, Radio, Tools
A lot depend upon a web host, when it comes to starting a business online. Therefore, you need to a pay close attention to the quality of a web host to opt for. Only money should not become the basis of your judgment because what looks cheap may cost you dearly in the long run.
Will you like to have a website that is down half of the time?
I hope not. For that matter, I have decided to outline 5S principles of web hosting, and will ask you to verify a web hosting account on all these parameters during your purchase process. Yes, money matters, but not as much as these do.
Swift: Speed is the essence of our time, so this not something on which you should compromise. A slow website is as good as dead. And the speed of your website does not only depend upon the code and the design of your website, but it also depends upon the strength of your web host. If your web host uses state-of-the-art technology and data center then your website will be faster.
Stable: How good a rocket-fuel-propelled website will be if it gets down even now and then? Your speed only matters if your website is live. For a website that is down often, it does not matter how speedy it is when it is live. You need to go for a webhost that gives 99.99% uptime—everyone writes that, but very few delivers, so check their credibility.
Secure: Who does not know the risk of venturing out on the Internet? There are viruses, spywares, malwares, trojans, and other types of malicious codes as well as hacker, crackers, spammers, etc., to crack into your website and take control of it. Hence, security is not something you should compromise on. See if the web hosting account you are using is secure or not.
Support: Ideally, I would like to suggest you to go for the one that never fails, but you also know that this suggestion will not take you anywhere because there is nothing like never-failing system. I would rather ask you to go with the web hosting company that has a strong support system to help you in case of eventuality. You should not be made to wait in queue for hours, if not days, when you need them.
Service: Agility and nimbleness of service and delivery is another thing that you need to look for in a web hosting service provider. Do not go for the ones that are too slow in responding your queries, or system of which is not fast enough.
Filter a web hosting company through this, and what you get is a strong, reliable, seldom-failing web host. And after all this, you should think of price of the service.
Recommendation: I would suggest you to check Gossimer’s the Ultimate Web Hosting
account as it has everything that you are going to need in your web hosting account.
Tags: Crackers, Credibility, Failing System, Hacker, Half Of The Time, Judgment, Money Matters, Parameters, Principle, Risk, Rocket Fuel, State Of The Art, State Of The Art Technology, Suggestion, Swift Speed, Viruses, Web Host, Web Hosting Account, Web Hosting Company, Webhost
For a freelance writer, it is quite easy to get distracted because he works from home. For the large part of the day, people in our home keep either talking or watching television, which never fails to distract us. This is frustrating, which further sucks away our productivity.
How to avoid it?
Fortunately, there is a way out of it, which anyone of you can use to avoid distraction, regardless of your situation.
This is the must-take action for any freelance writer. It is not good to carry your laptop and sit anywhere in your home to work, well occasional working-in-kitchen will not hurt but do not make it a routine. I know it sounds against the spirit of freelance writing—you can work from anywhere and anytime—but this is worth a deviation. Find a lonely corner in your house and turn it into a workplace.
I may sound like talking against the freedom of freelance writing, but my intention is not to drag you back into the 9-5 job that you left in the past, it is only to help you produce more. And as it is you can anytime pull the string and call it off.
Once you fix your work hour, you should stick to it, no matter what. Well, you can deviate from “no matter what” principle without any guilt feeling when you know you need to. Occasion deviation never hurts, at least not in our profession.
At times, getting things write just need a word from us. Talk to your family and tell them that you are working around here, so not to create distraction. Well this might not work with a disgruntled spouse, but in most of the cases, this will be enough. Believe it or not, they understand the value of the work you are doing.
As you can see, fighting off distraction does not take so much of muscle power as much it takes discipline and tactics. What are your tactics to fight this monster off? Use the comment box and tell me your strategies.
Tags: Discipline, Distraction, Freedom, Freelance Work, Freelance Writer, Freelance Writing, Guilt, Intention, Job, Laptop, Lonely Corner, Monster, Muscle Power, Occasion, Principle, Productivity, Profession, Sounds, Spirit, Watching Television
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