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08 Aug 09 Should You Write An Ebook?

Writing an ebook can be a fantastic way to establish yourself, or your blog.  Ebooks are growing in popularity every day, with the growing use of devices like Amazon.com’s Kindle, and the fact that practically everyone in the western world owns their own PC which is most likely connected to the internet.  Ebooks are practically no cost to produce and distribute, making them a very viable income source, as long as you know what you’re doing.  First off consider why you want to write an ebook.

Do you want to write a manual about a topic that you have some level of expertise concerning, like a guide of some sort?  There’s a huge market for that.  Or even if you’ve got a few creative ideas, and you want to try and get your own short story or novella published, also a huge audience waiting to get their hands on your material.  Or even if you just want to promote your blog, or some aspect of your business, an ebook could be the answer for you.  There are just a few guidelines you should follow.

First off, you’re asking someone to pay for the privilege of reading what you’ve written, so make sure you write something worth reading.  Don’t just write a glorified sales pitch that people have to pay to read, deliver real relevant content.  Remember, every reader that gives your book a shot has the chance of remembering your name and becoming somewhat of a fan for every future work that you produce.

If you’re writing to draw attention to your company or your blog, make sure that the ebook is still making the notice that you yourself are authoring the work.  This is still your words, presented to solve a problem, provide information, or entertain, and don’t forget that.  People are interested in what you’ve had to write, not who or what you’ve written the work for.

Finally, don’t make the purpose of your ebook to sell a product or service.  An honorable mention is okay, but the ebook itself needs to be it’s own entity.  You’re still providing people a service through the ebook, and looking to attract them to you through their enjoyment of your first project.  Don’t forget that point.  You’re not getting people to pay for a sales pitch, you’re just presenting one aspect of your expertise or talents that could influence them to look into the other projects of which you are involved.

Tags: Amazon, , , , Ebooks, Honorable Mention, Huge Market, , , , Relevant Content, , , Viable Income, Worth Reading

26 May 09 Tired Of Paying For Antivirus Services?

Antivirus software is expensive, whether you’re talking about Norton Antivirus, McAfee, AVG, or Dr. Web.  The problem with these programs is that all of them tell you that you can’t possibly hope to keep your computer safe unless you pay them for security updates to keep your computer safe from viruses and malware, but how effective are they really?

The honest answer is, not as effective as you would hope considering the price you’re paying for the privilege of running these programs.  All of the aforementioned programs really only have a 30-50% detection rate when it comes to malware, viruses, and Trojans.  That means despite having dedicated security updates, the program’s scanning ability, a chief draw when we’re talking antivirus software, is pretty much lackluster at best.  Severely disappointing when you consider the amount of money you’ve probably shelled out on these programs over the years.

But probably the biggest factor that bothers me, and that should bother everyone, is the massive amount of freeware virus removal tools that seem to perform more effectively than any pay service.  Take Ad-Aware, and Spyware Doctor for example.  Both of these programs are completely free, and yet they tend to find more malware, viruses, worms, and Trojans than any of the pay services, and that completely bugs me.

What is it that the free programs do, that the pay services can’t achieve with their virus scanning?

Sure Norton is going to be better for you than a free antivirus program in the sense that it offers a fairly ironclad firewall, email scanning, and auto-protect against known viruses and malware as you surf the internet, all features that the free stuff doesn’t have.  But how useful are the preventative measures if Norton can’t detect the bad stuff that seeps through it’s protection?

I guess it’s pretty annoying, but you sort of have to take the free with the pay services, because the costly antivirus programs are fantastic at preventing virus intrusions, but you need programs like Ad-Aware and Spyware Doctor to detect all the stuff AVG, Norton or McAfee are going to miss.

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21 May 09 Is A Netbook Right For You?

Not everybody has the same high demands for computer usage.  In fact most need a home comp just to check email, chat online, and perhaps do a little banking and shopping.  If that’s all you’re doing at home a desktop or fully outfitted laptop seems a little pricey for the privilege.  But there is another option that’s been growing in popularity for some time now.  And that is the Netbook.

A Netbook is basically a smaller laptop, outfitted with less hard drive, processor power, RAM, and a smaller screen, just to outfit you with the basics necessary to use the internet.  As that’s essentially all a Netbook is for, but they are remarkably useful in that sense and purpose.  You don’t really need a load of extra features for your computer if all you’re going to do is use the internet, otherwise you’re paying too much for extras you don’t need that are only designed to jack up the price.

The other great thing about some Netbooks is that many of them have built in internet connections, meaning they go through a wireless network, like a cell phone on the 3G network, so that you can connect from anywhere.  Given a Netbook’s fantastically long battery life, you’ve got a machine that can connect from anywhere for long periods of time, making them extremely versatile and useful for conducting basic business on the go.

But then there’s the major problem with a Netbook.  They’re really only useful for conducting basic computer tasks, like your internet needs.  Anything to do with multimedia, games, or business that requires the use of different applications such as Microsoft Office Works becomes really difficult when applied to a Netbook.  The smaller screen makes using anything like Word a huge pain, as you’ll need to scroll around your typing a ridiculous amount.  And the smaller processor and storage space just doesn’t allow for running any program that requires a lot of real time memory.

So I would say Netbooks are all well and good for accessing the internet, but not really anything else.  Which is exactly what you should think about before purchasing one.  Sure a Netbook will end up being half the price of a much better full size laptop, but with that price difference drops off more than half the tasks that the laptop would be able to excel at, that you’ll find your Netbook can’t handle.

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