• Investor
• Employee
• Customers

Investor

Investors are a group of people who invest their hard-earned money to get return from your business. They invest in your business because they trust you, and they see hope in your business. Till the time you are fulfilling their expectations, they will keep their money in your business. Hence, you need to keep them apprised of any development in your business. Keep on giving them good news, and your business will be in good shape.

Employee

Your employee is the second pillar of your business. It is your employees only that can make or break your business. Your business solely depends upon their performance to meet the investors’ expectations, and to deliver on the promises made to your customers. It is thus in your best interest that you keep your employee happy. A happy employee will satisfy the needs of many customers, and will present a favorable picture to investors, whereas, a disgruntled employee is a big deal breaker. They will piss everyone off, including you.

Customers

It is the customers for whom you have erected such a giant structure, raised money, and hired so many highly qualified employees. The end goal of your business is to serve this group of people, and all your energy should be channelized to do so. The moment you step away from your path, your business is doomed. Do not let your vision blurred by the shine and sparkles of advertisements and press coverage, you have not achieved anything if you have not served your customer right.

A parting thought

Which one of the three is more important? Well, this is tricky to answer as none of them is more important than rest of the two. You need to make a balance.

Form an equilateral triangle placing each one of them at each corner of the triangle, and you should sit right in the center, equidistant from each one of them.

Use emphatic headlines

The goal of a headline is not to sell the product, but to push the audience to read further by generating interest in them. When writing a marketing copy or copy for print ads then write headline in such a way that audience get curious after reading this and decide to read further.

Use descriptive sub-heading

The purpose of the subheading is to explain the promise made by the headline and push the reader to read the body copy.

Write focused body copy

This is where you need to sell your stuff. Your body copy should fulfill the promises made by the headline and the sub-heading. Use a conversational tone, do not preach your target audience. They hate it like anything. Each word of the body copy should lead you to the next word, and the next word to the next word, and so on. You can achieve this only by using measured words.

Tips for writing body copy

• Use short sentences.
• Write the body copy using active voice.
• Keep the writing jargon-free. No one likes to read technical details.
• Express the benefits not the features.
• One size doesn’t fit all, therefore, right body copy with the target audience in mind. The copy you will write for a doctor who is 26 years of age and an artist of the same age will be different. Keep this subtle difference in mind.
• Talk, do not preach.
• Tell the reader, how you can help him solve his problem.
• Use direct sentences.

Add Call to action

The marketing copy will fetch no result, if there is no call to action included at critical juncture in the marketing copy. A call to action tells the user what is expected of him. What action you want from him. This is very, very important.

Conclusion

Marketing copy writing is as much a science as it is an art. You cannot achieve anything meaningful by just making the writing flowery. Always remember, you are not writing a birthday card, its marketing stuff that you are writing.

1. Research, research, research.  Make sure you know the in’s and out’s of every single detail of the meeting.  Make yourself an expert, so that if you have visual aides during a presentation, you know all of them without having to look.  Or if there are packets of statistics to be used during discussion, make sure you know the important stuff like the back of your hand.  Knowledge is key to presenting yourself as a valuable, informed employee.

2. Participate in the meeting by offering useful information or helpful suggestions.  Don’t try to take control of the meeting, as the idea is to get yourself noticed in a good way.  Coming off as a control freak is not your aim at all.  So just offer positive insight whenever the situation presents itself.  But don’t try to force yourself into every open dialogue.

3. Show up a few minutes early to the meeting.  This shows preparedness every time.  Nothing makes you look worse to the big wigs than showing up to a meeting involving them late.

4. Follow up on anything that you promised during the meeting immediately.  If you said you’d deliver a report after the meeting, make sure that it’s the first thing you do afterward.  Nothing makes you look worse than when you promise something and don’t come through.  Always keep your promises, especially when they were made in front of a room full of people.

When you’re attempting to set up what could be a long term relationship between your company and a client, one of the first things to remember is to always keep a certain amount of your focus on them.  Never forget about former business associates in your quest to gain new ones, as that will make you stray away from your guaranteed business.  It’s never a good idea to give up a guaranteed client by threatening your relationship with them using a new marketing campaign to attract new clients, that doesn’t focus or apply to them.  Never forget the people that helped you in the past.

One way to end a relationship quick is to make promises you cannot keep, as that’s essentially the same as lying, and nobody wants to be lied to, especially in a business relationship.  Only make commitments to your clients that you know you or your company are capable of keeping/following through.  This way you don’t raise expectations to unrealistic levels from your clients, and you are always given goals that you can achieve, making yourself look all the better to an established clientele.

Always ask for feedback, this way you can learn what a client is expecting from you or your company.  This will also allow you to correct any inadequacies that they may see within your corporation, saving a client that may have gone elsewhere had you been left unaware and unable to fix a problem that they had.

Finally, have fun.  Clients are more likely to stay with a company enjoy the work that they are doing, as it shows a vested interest in the goals that they want you to accomplish.  Nothing shows your willingness to provide a client with their desired outcome, like your desire to do your job.