Use an appealing voice over, original and different

In radio advertising, the utmost important thing is the voice quality. To grab attention make sure you break the stereotype voice patterns, choose a voice over artist who has very original and different tone of voice, clear and good pronunciation. Do not choose voices, which replicate some celebrity or others. Original nice voice always gets through the ears. If you are using regional dialect, make sure the voice over artist is master in the same language, as foreign languages are not always uttered with flawless perfection. Variation is pitch is important too.

Stir mystery

Don’t preach or inform. No one is interested in your lectures on the radio. Take a symbolic route. Do not reveal the product at first. Stir mystery, build story, hike interest. Then reveal the solution at the end. You may take a complete symbolic route. It will keep listener glued to the radio and pay attention. When the advertisement is direct, straight on face, listener tends to avoid them more.

Don’t stretch too long

Radio itself is a passive medium, people do not pay active attention towards it; they listen to it while doing some work or relaxing and reading. Thus do not bore them with long advertisement, keep your script short, interesting and captivating.

Use sound effects

Plain boring voice over hardly grabs attention. Dramatize your commercial with sound effects. They make the commercial appear realistic, amusing, and complete. It makes your commercial expressive.

Repeat the brand name, but don’t exaggerate

Radio is audio medium, challenged by less attention and lack of visual aid; thus sending the brand name across is very difficult task. People often remember the advertisement however, fail to recognize the brand. As a result, you may repeat your brand name twice, but not more than that. Too repeated effort appears silly and boring.

Here are some tips about overcoming such undesired fear.

Don’t think too much

Never let the stress get on you. Be at ease. Don’t think too much about the interview. Live your day as any other normal day. If you stay at ease, you will remember things, appear confident and at your best.

Be truthful

Don’t put any information in your curriculum vitae which is not true, half-true, misleading. Remember what you have put in your CV. Be truthful. False information not only has a scope of landing you into problem but you may also forget what you have lied about. Put valid information. It will make you confident and appear credible. Don’t forget interviewer may verify all information.

Talk to your mirror reflection

If you are scared of facing interviewer and speaking in public, start practicing. Stand in front of mirror. Talk to yourself. Shoot questions. Answer it back. See how you look while you speak. Make your body language apt for interview purpose. Check your words, vocabulary, style of talking, pronunciation and pitch. Modify accordingly. It will not only help you to overcome your shortcomings but also boost your confidence immensely.

Know about the company and job profile

Do your thorough research about the company you are going to visit for the interview purpose. Know about the company’s history, span of presence, clients, owner group, achievements, failures, tie ups, marketing policies etc. Know the role of the profile you have applied for, skills required for it and other requirements. Prepare yourself about probable questions and answers. It will keep you confident and prepared.

Keep things ready

In well advance of the interview date keep all documents, testimonials, dress ready. Last moment hurry and tension of misplacement may delay your arrival at interview and the entire process. It will de-stress you too.

Go for it. Give your best. Success will follow.

Here are some tips.

Talk to yourself in front of the mirror

Self help is the best help. Try to talk to yourself. In our subconscious mind we do analyze ourselves, converse with self. Talk to yourself in front of the mirror. Treat yourself respectfully. Realize self worth, self weaknesses. Praise yourself, ridicule yourself. Preach yourself, scare yourself. Treat yourself as your best friend. Talk good things in front of the mirror. Say it loud enough to believe in it.

Analyze your strengths and use them

Everyone has strengths and weaknesses. Try to realize them and admit too. Admitting own weaknesses makes it easier to improve them. What’s more important is finding out own strengths and making them so strong that weaknesses appear negligible and small. Make the sunshine look so radiant, that people ignore the darkness following.

Follow others whom you admire

There’s no harm in following footsteps of the people, you admire. It’s those qualities which make him appreciated, admired. So why not follow them? Jot down the qualities you admire. Next, set your goal and action path. Set small goals, which can be measured. As you start working towards them and reaching small goals, your self confidence will boost up automatically.

Don’t compare yourself with others

Don’t compare yourself with others. Every human is different. There may be people who are better looking, better skilled or better paid. But don’t compare, it’s self defeating act. You may have many talents which others won’t possess. Be yourself, love yourself.

Recall your success

When you really feel low just recall your success, the moments when all flattered you to the core. Store those precious moments in your heart and cherish. It will hike your self esteem. If your share of failures has been more than success, just know that there’s always light at the end of the tunnel. Do the good deed, success will follow.

Make sure you are surrounded by optimists

Avoid people who spread negativity. If you are surrounded by such people their pessimism, cynical attitude will also get absorbed into you. Choose positive, helpful, fun-loving people. Positive energy will find space within you too.

Now, feel the change in your self esteem.