The core of marketing is same, regardless of the medium it usage, but the principle and tools changes with the medium. And with every new medium, rules and face of marketing also change, sometimes for better and sometimes for worse. This happened when newspaper came into being, it happened when the Radio was invented, same phenomenon repeated when television came along, and so did when the Internet hit the scene.
The rules and tools of Internet Marketing have not been same even on the Internet. It has changed a lot over the year. But three things remained at the core of it, and will always remain so. These are the things we will discuss in the following paragraphs.
Content is the driving force behind media. Media is nothing if not content serving engine — I know it is marketing vehicle as well, but that is the hidden part of it, which we all feel convenient in ignoring. So to make our media vehicle (read websites, blogs, or forums, etc.) successful, we need to have high-quality content that keeps the visitors reading and asking for more. This eventually will make them join our mailing list.
And do I need to tell you what a stupendously big e-mail list can do to your online business!
What is the goal of website content? What is the reason behind its being? Have you asked these questions? If not then now is the time to ask so because I am going to tell you the answer to this question.
The ultimate, mega, final goal of content is to persuade, nudge, or coax our customers to buy from us, or to subscribe to our mailing list. In other words, the ultimate goal of content is to push people to take desirable action. So again, it went out to content.
Who said content is not important…huh!
This is the final C. This is what we want to build around our product. This is what Harley Davidson got, and other bike brands do not.
A community is so powerful that it can save a company from inevitable bankruptcy. It saved Harley Davidson in early part of 20th century, and it even forced Coca Cola from changing its formula in 1980’s.
Building such a loyal fan base is not going to happen in a day, and for more than 99% of businesses it never happens. But this should be the ultimate goal of a business, for this is very rewarding. You should build, foster, and nurture a community around your product.
Is there anything that can pull all your customers together? Find out what it is and start working upward, until you have a community that grows itself.
Who said organic community…?
The 3Cs we discussed above can easily make or break your business. You should, therefore, take measured steps and not let any of the three go out of control.
Tags: Bankruptcy, Big E, Bike Brands, Blogs, Driving Force, E Mail, Face, Harley Davidson, High Quality, Internet Marketing, Mail List, Online Business, Online Conversion, Online Marketing, Paragraphs, Phenomenon, Principle, Quality Content, Radio, Tools
So far in the series, we have talked about branding your profile on twitter through customizing your background, setting your URL, and writing your Bio, etc. In the fourth part of twitter tips series, I am going to talk the content part of branding. I will tell you how you can keep yourself in the good book of your prospective employers by being responsible in twitter usage.
What most people do after joining twitter is they start following as many people as they can and as soon as they can. This is a very bad strategy to increase your twitter follower count. A good one is to start with posting informative and entertaining tweets followed by following people in the fields of your interest. This way you will get more active followers who will give you more opportunity.
Do not start tweeting in bulk as people with “spammer” tag does. Act with moderation and tweet only what is really, really important. If you want people to hire you for a job then do not post stuffs that will take away from your image.
Talking of quality content, I will recommend you to record a video of you talking about what you do, what is your qualification, and how much work experience you have, etc., and tweet this video cover letter once or twice a day.
This will not do any good. Tweeting too much may force people to ignore you, if not unfollow you. There is no need to post your résumé five times a day. Tweet your résumé or video cover letter maximum twice a day. That is enough.
You should not deviate from this tweeting practice for even a single day. Have patience, result will come.
Tags: Branding, Cover Letter, Follower, Followers, Job Search, Letter Maximum, Moderation, Patience, Profile, Prospective Employers, Quality Content, Single Day, Stuffs, Tweet, Tweets, Twitter, Video Cover, Work Experience
How do you define quality? Think hard. Well, we cannot define quality in the absolute terms. We define it by saying how one thing is in comparison to certain benchmark. It holds true for content as well. Quality of content is not known, and no one can tell you the formula to create quality content.
But, I can tell you about the traits that are common among all types of quality content.
Next time when you write check your content for these traits.
Tags: Absolute Terms, Assumption, Benchmark, Bibliography, Blogger, Bloggers, Breaking News, Complexity, Entertainment, Forte, High Quality, Humor, New Point Of View, One Thing, Point Of View, Quality Article, Quality Articles, Quality Content, Quotient
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