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03 Jan 10 How to Use Twitter to Get Clients

Twitter is an amazing tool. It can be put to any number of uses. People use it to make friends, to know about the topics they care, to get job alerts, to stay on top of any topic, to get recommendation, to read funny jokes, and to get influenced by memorable quotations, etc. This 140-character wonder can even be used to get clients for your business, regardless of your size, be it for your one-person startup, or for a 1000-people big company.

In this article, we will see what you need to do to get clients from twitter.

Step 1: Use real name

Will you like to do business with sexykitten, or hotrode? I am sure you won’t, regardless of how smart hotrode or sexykitten is. This is the power of name. A good name creates a positive image, whereas, a bad name ruins the party. Use your real name or business name for the twitter profile. If your name or business name is already taken then use something close to that, but spare yourself the horror of bad names.

Step 2: Use real picture

Like a real name, a real picture helps create a positive image in the mind of onlookers. Do not go for cool looking cartoons, or any other thing. Let your prospect know that you are a real person behind the twitter profile by giving a real picture.

Step 3: Brand your background

If you do not know this then let me break the good news that you can brand your twitter profile the way you want. I will suggest you customize the background of your twitter profile with your corporate brand identity.

Step 4: Use compelling bio

Your one-line twitter bio says a lot about you. People get influenced reading that, so it better be good. Make your twitter bio forceful and SEO-friendly.

Step 5: Add URL

Many people leave URL field empty. Do not commit this mistake. Use a proper working URL in your profile. This will work as a door to your website.

Step 6: Create a list

Create a list of the tweets from your industry and make it publicly available. This will give your prospect an idea about how closely you follow the changes in your industry. He may regard you as a leader of the pack, which will mean more business for you.

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18 Jun 09 Write An Eye Catching Resume

Writing a good resume is practically an art form, so it’s no surprise that many people forget, or don’t even know how to utilize the tools at their disposal to manufacture a perfect resume.  You want to make a clear impact with the direction of your resume, but you also need to do so relatively quickly, as you aren’t allowed a whole lot of time in the consideration process to make your points come across.  Which is why you can use a few techniques to your advantage to garner attention and make yourself stand out from the other applicants on the pile.

Being unafraid to get your name out there as much as possible is usually a very good factor to have in your camp when applying to a job.  Work on increasing your online presence as much as possible, even Google your own name to see what pops up, in terms of your past accomplishments.  If you like what you see, why not throw an invitation for your prospective employer to do a Google search on you, to look up past accomplishments.  Nothing tells the truth like sources beyond yourself with nothing but good things to say.

Don’t waste your time writing about responsibilities you had beyond just previous job titles.  Usually any interviewer can discern the information that applies to them from that alone, and your time is better sent describing the difference you made at the company, and what you accomplished.  That’s what your next employer cares about, what you did at your previous job, not just what you were expected to accomplish.

Let your personality shine, so many people just send in form resumes, and that get’s extremely tired for the interviewer, and makes you appear unwilling to devote time and effort to a project.  Write everything as you would speak given the opportunity to have an interview.  This way you come across as a real person, and who you are is reflected as much as the abilities you can offer.

Finally, never underestimate the value of a few good references.  Well earned and picked references can be the difference between getting a losing a job opportunity.  Just like you would read a few film reviews when trying to find which movie you want to see, your interviewer needs sources about you, so that they can decipher what to expect and if you are the right addition to the team for them to choose.  Good references are key, so always do what you can to ensure you don’t burn any bridges on your journeys through the corporate system.

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