Using Google Adwords to drive traffic to your website is a great idea. But there are also a lot of pitfalls that can harm your campaign, and cause all of your efforts to fail. Using Adwords is somewhat a fine tuned science. Google Adwords allows you to pay a nominal fee via Google’s service, for every time a webpage reader clicks on your advertisement. Your ads will go on corresponding pages that relate to your content, based upon which keywords you choose. The main thing to understand about Adwords is that you want to carefully target your campaign, otherwise you run the risk of paying for clicks that aren’t worth the money.
-Using too many keywords is one of the number one mistakes that many Adwords users make. You want to stay away from generic keywords, and stick only to keywords that directly pertain to your ad. Otherwise you’ll have a lot of clicks from readers that were misled, that don’t amount to anything.
-Remember to use your relevant keywords in your ad title and description. A big mistake is forgetting to do this, and then you have an ad that doesn’t seem to pertain to what a reader is currently surfing. The whole point of Adwords is to hitch onto keywords on other sites for your ads. Leaving those keywords out means that your ad is less likely to be noticed.
-Walk that fine line between clarity and keyword density. Your keyword should be prevalent so that any searchers have no trouble running into your ad, but don’t overload your statements so that the keyword is senselessly repeated too many times.
-Always track your results, if one keyword set up isn’t working switch to a different one. There’s no sense in continuing a campaign that hasn’t been fruitful. That’s just beating a dead horse. Instead, try different things if you’re not seeing the results you want.
Tags: Advertisement, Adwords, Beating A Dead Horse, Big Mistake, Clarity, Density, Different Things, Drive Traffic, Google, Money, Pitfalls, Relevant Keywords, Risk, Science, Searchers, Target, Traffic Website
Everyone says writing for the Internet is different from writing for print, but very few people tells us in exactly what sense it is different. Some says, when writing for web, you should divide your long articles or blog posts into 3 or 4 smaller articles by inserting 3 to 4 sub-heading at required places, while, others will say do not write long posts. There are people who will say write list-posts more frequently, and another group will pronounce the importance of killer title.
Everything written above is important; rather very important, but what is more important than all these things, when writing for web, is SEO, or say keywords to be more precise. (If you need to know about what key word is, and how to find relevant keywords or how to sue them then you should read SEO Simplified: Basics of Keyword.)
More often than not, you will stumble across a client who will ask you to write a keyword rich article, or to write an article using the given keyword, but the keyword density should not exceed 5 percent of the word count. You may also be asked to write a keyword-rich title (headline), headings, sub-headings, and anchor texts, or the client can demand you to write different meta tags as well along with the article. The demand of a client doesn’t end here; some even asks to use keywords twice in the first paragraph, once towards the end of the article while maintaining a keyword density of 4 percent.
The point is, if you are writing for web, you cannot avoid SEO (Search Engine Optimization). You have to know what SEO is, and how to find and use keywords in your articles. This is, when writing for web, as important as a working knowledge of grammar. Some writing experts [so-called] may try to denounce the importance of SEO in writing for the web, by classifying this kind of writing under SEO writing heading, which according to them is just one form of writing for the web. Well, nothing can be as far from the truth as it is. Let me tell you, every kind of writing for the web is SEO writing. No matter what you write, if you want people to read it, you need to optimize it with relevant keywords.
I will suggest you to follow the succeeding link and familiarize yourself with SEO, if you already don’t know about it, by reading SEO Simplified: an Overview. This series is meant for beginners only, and an absolute one for that.
What is your view about the importance of keywords in online copywriting?
Tags: Anchor, Freelance Writer, Freelance Writing, Grammar, Headings, Key Word, Keyword Density, Keyword Rich Article, Meta Tags, Paragraph, Relevant Keywords, Search Engine Optimization, Search Optimization, Seo Optimization, Texts, Truth, Word Count, Word Find, Working Knowledge, Writing For The Web
